360° experiential marketing
We don’t distract, we engage
Experiential marketing is about engaging experiences. What better way to create loyalty with your influencers and authentic content than a professionally planned brand trip?
Influencer brand trips
Create immersive influencer experiences to promote your brand
Brand trips create buzz and energy around your brand—they also create the best opportunity for amazing content. Start planning influencer brand trips with us.
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Not just anyone can create unforgettable brand activations
Brand trips invite influencers to test a new product or service and share relevant content with their followers. It’s the perfect way to highlight your brand while letting your product shine through influencers’ thoughtful, engaging content their audiences view. Lead your product straight to the right audience with influencer brand trips we can plan for you.
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Why invest in brand trips
Brand trips are excellent avenues for launching a new product or service. Similar to brand activations, trips are an experiential marketing device that allows influencers to take an exclusive look at a product to drive interest. Brand trips are immersive experiences that foster urgency and brand loyalty.
Strengthened influencer relationships
Influencer brand trips create loyalty and connection when working with influencers. They’ll experience the perks of the partnership and see what’s special about your brand, all while sharing relevant content around you with their audiences.
Amplified brand visibility
Through influencers, your brand will reach new demographics and audience segments.
Authentic content creation
Brand trips focus on engagement, product launches, and connection. With that set in place, influencers can create authentic content for you.
75% of B2B buyers use social media to make buying decisions. It’s where you need to be.
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What's included
Our brand trip services
Brand trips require a lot of strategic and logistics planning. There’s influencer management, itineraries, themes, timelines, presentations, events, and so much more. Good thing that’s what we’re here for. We can make epic brand trips happen with communication and dedication to helping your brand reach its goals.
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Strategic event planning
It’s important to tailor the itinerary and activities around your brand goals and products. This way, brand trips will be most relevant and engaging to influencers.
Influencer outreach and coordination
Travel and logistics management
Travel varies depending on the event and where your influencers are coming from. We’ll manage travel arrangements, accommodations, and on-site logistics for a seamless experience.
Content creation and management
While influencers create authentic content, we’ll also ensure high-quality content during the trip, including photography, videography, and live social media coverage.
Brand integration and storytelling
Brand trips are a stellar event to integrate branding and storytelling. We’ll work on brand messaging that’s naturally woven into every aspect of the trip for authentic engagement.
How we bring your brand trip to life
Every brand is unique in its own right, and we treat each one as such. We manage brand trips with close attention to detail, so no opportunity is wasted. Brand influencer trips might not happen as often as other marketing campaigns, but we’ll make sure they have a lasting impact.
We’re the agency for people who hate agencies
Testimonials
What our clients love about us
We have been working with TIA for 2+ years here at Staples and it's been an absolutely wonderful experience. They bring great energy and knowledge to the table and we have seen a great impact on our social channels ever since they took on our account. Cannot recommend enough!
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Guneet Benipal
Manager, Social Media Content
It was amazing to work with Stephanie and Kitty on our holiday Influencer programs. Responsive, professional and hard working - perfect partners! - would recommend over and over!
Andrew Verescak
Senior V.P. of Business Development
Wow – what an event! We are still buzzing over here. It was truly a memorable evening. The attention to detail was particularly impressive. Every element, from the décor, the drink menu names, the photo booth, the signage, etc., was meticulously planned and executed. It’s clear there was a lot of thought and care into making the event special.
We appreciate all the hard work that went into making our new line's launch party successful.
Colleen Roberts
Manager, Media, Global Marketing
If you're looking for experts in the digital space, you HAVE to team up with The Influence Agency. We've been leveraging their expertise for over 12 years, and couldn't be happier to have them on our side. They take pride in what they do, and have put together an incredibly versatile team that can take care of all of the digital services we require. Highly, highly recommend our friends at TIA.
Vito Mastrorillo:
President
The Influence Agency is phenomenal. They’re incredible outside-the-box thinkers and we’re a great alternative to the traditional marketing efforts taken for the NFP I work for. We worked directly with Stephanie and Tom, both who had a high level understanding of the industry and a completely professional approach to social promotion. Looking forward to working with their team again!
Nicki Lamont
Global Digital Lead
Having blogged for 10 years and having worked with a plethora of agencies, The Influence Agency team has been one of the top agencies I've connected with. Their ability to both balance creator relations and interests, while maintaining the priorities of their brands is incredibly impressive. As a creator, the team is always supportive and responsive and truly makes developing branded content seamless! I always look forward to working with them!
@melhwang
At Universal Music, we are frequently tasked with launching new albums and products with little to no notice which can prove challenging for traditional agencies.
The team at the Influence Agency have proven time and time again their ability to be both nimble and efficient at delivering influencer campaigns that are strategically targeted, creative and most importantly impactful with our artists audiences.
Fraser MacKenzie
Senior Director Digital
Working with The Influence Agency to help launch our TikTok and Pinterest ad campaign strategies over the last 9 months was one of the best decisions we've made this year. We searched across Canada for an agency to align with our vision and marketing needs and found that their offerings and ratings were second to none. It's been a dream to work with both the team who were not only terrific and quick communicators (even with the time difference!), but also very professional and knowledgeable - clear experts in their field. We've been happy with our results and would recommend TIA!
Natasha Eng
Director, Social Media and Marketing
Working with The Influence Agency has been an exciting and engaging experience. We appreciate their in-depth knowledge of the influence marketing space and their ability to align our mission with top influencers who help drive awareness of our fundraising initiatives"
Glenn van Gulik
Secretary for PR and Territorial Marketing
The Influence Agency put on one of my favorite events ever for the launch of youtheory in Canada! The vibe was unmatched, with staff and creators enjoying themselves equally on the rooftop. It was also very diverse - both men and women were in attendance, which is rare since these events are usually female-dominated. They also didn’t forget us mature creators! It was refreshing to be part of a launch that values my age group. Thank you so much for the invite, TIA! More brands should take a page out of your book.
LaToya Ingleton
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Start planning your influencer brand trips today!
Let us create the most memorable, head-turning brand trip that will cascade through audiences everywhere. Reach out to us for the next steps in experiential marketing, and let's create unforgettable influencer brand trips together.
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Have questions?
We have answers
What’s the typical timeline for planning and executing a brand trip?
The timeline to plan brand trips varies drastically, depending on the type of trip and necessary planning. Expect an average of six to eight weeks to plan a brand trip, plus the length of the trip. More time is needed if the itinerary, travel, events, and location are more particular.
How do you select influencers for a brand trip?
Influencers are selected based on how they align with your brand and whether they represent a following that matches your target market.
What is included in the post-trip reporting?
Post-trip reporting includes data collection, management, analysis, and ongoing consideration. This information will help plan increasingly better brand trips in the future.
How do you ensure that the brand’s message is effectively communicated during the trip?
Through thorough planning in the early stages, we ensure every part of the trip, from invitations to main event decorations, emulates brand messaging and aesthetics.