TIA case studies
How The Influence Agency modernized Ontario Brokers' digital experience
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How The Influence Agency modernized Ontario Brokers' digital experience
About the project
Services
Web Design
Web Development
SEO
CMS
Webflow
Ontario Brokers needed a modern website that better represented the value of insurance brokers while making it easier for consumers, prospective brokers, and industry professionals to access information. The existing experience lacked a clear content structure and intuitive navigation for the organization's growing library of resources.
Our objective was to create a user-focused digital platform that balances education, membership, advocacy, and career development. Every page was designed to simplify navigation, improve accessibility, strengthen SEO, and support IBAO's mission of representing Ontario's broker community.
Design system
Primary - DM Serif Display
Secondary - Poppins
Primary colours
IBAO Cream
#F5F0EB
IBAO Olive
#5B8A72
IBAO Deep Green
#28473a
The new website was designed with one clear objective: create a modern digital experience that makes it easier for consumers, members, and future brokers to discover resources, navigate educational content, and engage with Ontario's largest broker community.
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The outcome
The redesigned Ontario Brokers website delivers a modern, accessible platform that supports consumers, members, and future insurance professionals alike. With improved navigation, stronger content organization, and a scalable Webflow build, the website is now better equipped to educate visitors, showcase broker value, and support long-term organizational growth.
Auto insurance reform education
Making complex insurance changes easier to understand
The dedicated resource helps Ontario drivers understand how auto insurance coverage is changing after July 1, 2026. Clear explanations, benefit comparisons, situation-based guidance, and policy timing information make it easier for visitors to recognize potential coverage gaps and prepare for an informed conversation with their insurance broker.
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Interactive decision support
Helping drivers make more informed coverage decisions
Rather than presenting information as a long article, the experience guides visitors through optional coverages, benefit comparisons, and real-life scenarios. This structured approach helps users understand how different choices may impact their protection before speaking with an insurance broker.
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The results
The new Ontario Brokers website transforms a large and diverse collection of information into an intuitive digital experience. By combining modern design, streamlined navigation, scalable CMS architecture, and SEO best practices, the platform better serves consumers, insurance professionals, and prospective brokers while supporting IBAO's long-term digital strategy and continued growth.
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