How The Influence Agency modernized Ontario Brokers' digital experience
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How The Influence Agency modernized Ontario Brokers' digital experience
About the project
Services
Web Design
Web Development
SEO
CMS
Webflow
Ontario Brokers needed a modern website that better represented the value of insurance brokers while making it easier for consumers, prospective brokers, and industry professionals to access information. The existing experience lacked a clear content structure and intuitive navigation for the organization's growing library of resources.
Our objective was to create a user-focused digital platform that balances education, membership, advocacy, and career development. Every page was designed to simplify navigation, improve accessibility, strengthen SEO, and support IBAO's mission of representing Ontario's broker community.
Design system
Primary - Gilroy
Secondary - Gilroy
Primary colours
Rooter White
#FFFFF
Rooter Yellow
#FFC100
Rooter Blue
#0069DE
The new website was designed with one clear objective: create a modern digital experience that makes it easier for consumers, members, and future brokers to discover resources, navigate educational content, and engage with Ontario's largest broker community.
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The outcome
The redesigned Ontario Brokers website delivers a modern, accessible platform that supports consumers, members, and future insurance professionals alike. With improved navigation, stronger content organization, and a scalable Webflow build, the website is now better equipped to educate visitors, showcase broker value, and support long-term organizational growth.
User-first experience
Designed to simplify complex information
IBAO offers education, licensing, advocacy, membership, events, and industry resources, making information architecture critical to the user experience. We organized content into clear pathways that help visitors quickly find the information they're looking for while reducing unnecessary navigation and improving overall usability.
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Scalable content platform
Built to support members across Ontario
The website was designed around a flexible CMS that allows IBAO to easily manage educational programs, events, news, publications, and resources as the organization continues to grow. Dedicated landing pages and a scalable content structure also strengthen organic visibility while making ongoing content management significantly more efficient.
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The results
The new Ontario Brokers website transforms a large and diverse collection of information into an intuitive digital experience. By combining modern design, streamlined navigation, scalable CMS architecture, and SEO best practices, the platform better serves consumers, insurance professionals, and prospective brokers while supporting IBAO's long-term digital strategy and continued growth.
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