How the Influence Agency enhanced the parenting community
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Designated hubs
Here for every step of the way
One of the key features of the website refresh was the implementation of designated hubs, which categorized content based on the different stages of parenting. From expecting to school life, parents visiting the site had all the resources they needed at their fingertips. This approach proved to be highly effective, as it enabled parents to quickly and easily find content relevant to their specific needs and stage of parenting.
The hubs were also complemented by a powerful search engine, allowing users to easily locate specific topics or keywords. As a result, the designated hubs were a significant factor in the increased engagement and positive user feedback experienced by the site.
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Infinite scroll
Get lost in the content
The article pages received a significant upgrade during the website refresh. One of the most notable improvements was the implementation of an infinite scroll, which allowed readers to keep reading relevant content without the need for constant page refreshes. This feature proved to be highly effective, as it enabled readers to delve deeper into topics that interested them without being disrupted by page load times or interruptions.
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The results
The success of the Parents Canada website refresh is a testament to the importance of user experience and design. By focusing on the needs of their target demographic, We were able to create a website that provided parents with the resources and support they needed. The designated hubs, engaging article pages, and infinite scroll functionality all contributed to an enjoyable and informative user experience, resulting in increased traffic, engagement, and positive feedback. If you’re looking to take your website to the next level, contact us today to learn how our expert team can help you achieve your goals and create a website that stands out from the crowd.
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