VTech Official Online Store
A Best-Selling Wifi Baby Monitor Brand's Launch & Debut in Canada
What we did
A leader in manufacturing Business Phones and Baby Monitors, Vtech was looking for a partner to help develop SEO optimized content, design and launch a dedicated website for their growing line-up of audio and video baby monitors.
TIA was chosen as an SEO, design & photography partner, responsible both for search engine optimization and visual aesthetic of the brand new website.
The product
VTech ensures your baby’s safety and well-being, offering personalized insights and real-time information to cherish every precious moment.
Services
Web design
Content writing
SEO Optimization
Product organization
Lifestyle photography
Product photography
Warm, family-oriented colour palette
The site blends VTech’s signature blue with soft, comforting tones with Purple and is suited for parents and babies. Four distinct pastel accent colours are used—each representing a specific product category—creating a joyful, child-friendly atmosphere while also helping visitors intuitively differentiate product types at a glance.
65+
products
110+
photos (illustrations)
207
pieces of influencer content
67
creators at events
Why it worked
In a highly competitive market segment of baby monitors it was critical to execute the project with strong visual storytelling, integrated social proofs, warm and family-friendly look & feel, as well as compelling photography and easy navigation across the site.