Crafting the ultimate online experience for North America’s leading moulding manufacturer and distributor
TIA case studies
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Crafting the ultimate online experience for North America’s leading moulding manufacturer and distributor
About the project
Services
Web Design
Web Deveopment
SEO
CMS
Shopify
Alexandria Moulding is a leading manufacturer and distributor of mouldings across North America, offering a wide range of high-quality products for every interior style. While their reputation in the industry was well established, their existing website didn’t reflect the scale or versatility of their offerings. The site lacked a modern user experience, making it difficult for customers to browse, compare, and engage with their products effectively.
Recognizing the need for a refreshed digital presence, we partnered with Alexandria Moulding to reimagine their website from the ground up. Our goal was to create an intuitive, visually-driven platform that simplifies product discovery while reflecting the brand’s craftsmanship and heritage. In addition to web design, we supported the project with tailored Google Ads and SEO strategies to improve visibility, drive traffic, and connect with both retail and trade customers more effectively. The result is a seamless, engaging experience that brings Alexandria Moulding’s diverse product range to life.
Design system
Primary - Satoshi Variable
Primary colours
Evergreen Teal
#005653
Heritage Oak
#A8866C
Secondary colours
Canvas White
#F7F7F0
Stone Grey
#989895
The new Alexandria Moulding website has been redesigned with a clean, modern, and nature-inspired aesthetic. Moving away from the previous layout that felt ordinary and difficult to navigate, the new design allows customers to easily explore the full range of products.
Work with The Influence Agency
The outcome
Alexandria Moulding’s website redesign has been a standout success, enhancing the customer experience through thoughtful functionality and design. Visitors praised the site’s clean, modern look and its intuitive navigation. The new platform allows users to easily explore and compare moulding designs from different regions, view actual installation photos, and understand sizing at a glance. With the ability to effortlessly create a wishlist and share it via email, customers are now more empowered than ever to make confident, informed purchasing decisions—all in one seamless experience.
Product Browsers
A brand that makes beautiful moulding accessible—even available by region.
A standout feature of the Alexandria Moulding website is its enhanced product browsing system—thoughtfully designed to help customers find exactly what they need with ease. Visitors can effortlessly explore items by product number, material, style, size variations, species, type, and even region.
With the ability to add products to a wishlist and send the list directly to their email, customers can streamline their selection process and easily shop for Alexandria Moulding products across locations in both the U.S. and Canada.
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Product Image Gallery
Where Style Comes to Life
The Image Gallery serves as another key experience within the site. It allows users to view moulding products in real-life interior settings—pulling from catalog imagery and highlighting the specific products used in each design. This immersive visual reference not only inspires but also helps users make more confident and informed decisions.
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The results
+4,133
Organic Sessions
+562
New Keywords Added
+29.7K
Backlinks
+206
Referring Domains
Following the launch of the newly redesigned Alexandria Moulding website, TIA Agency’s SEO team delivered outstanding results that marked a truly successful rollout. Organic sessions saw a remarkable increase of over 4,133, while more than 29.7K backlinks were secured, 562 new keywords were added, and 206 referring domains were acquired.
These numbers reflect more than just strong performance—they’re a testament to the strategic, technical, and content-driven SEO efforts behind the scenes. As a result, Alexandria Moulding not only improved its visibility in search engines but also significantly boosted brand awareness and site traffic. This wasn’t just a website launch—it was a powerful leap forward in digital growth.
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