Designing for trust and transparency: how we navigated
SafeBridge Financial's website redesign
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Designing for trust and transparency: how we navigated
About the project
Services
Web Design
CMS
WordPress
SafeBridge Financial has distinguished itself as a trusted authority in tailoring mortgage solutions to fit a variety of client needs, seamlessly guiding customers from the initial consultation to the final transaction with personalized strategies.
Despite their proven track record in optimizing mortgage outcomes, SafeBridge Financial’s online presence failed to fully convey the breadth and depth of their specialized services. The previous website lacked intuitive navigation and failed to engage potential clients effectively, leading to diminished online engagement.
In response, SafeBridge Financial has undertaken a digital transformation. Our goal was to craft an online presence that illustrates their bespoke mortgage services and fosters a deep connection with individuals seeking expert guidance to navigate their mortgage journey, ensuring alignment with both their immediate and future financial aspirations.
Design system
Primary - Gambarino
Secondary - General Sans
Primary colours
Orange
#f06d1f
White
#FFFFFF
Dark Slate Grey
#1C3240
Our website revamp for SafeBridge Financial was focused on the idea of: sleek, user-centric design meets powerful lead generation. We’re streamlined for speed, ease, and conversion — reassuring clients that with Safebridge, they’re on the fastest route to optimal mortgage solutions.
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The outcome
The revamped SafeBridge Financial site drove impressive results, boosting user engagement and leads. Clients appreciated its modern design and wealth of information, setting SafeBridge Financial apart in the mortgage sector. The site effectively showcased expertise and deepened client relationships, reinforcing SafeBridge trusted industry standing.
Design system
A structured, uniform design
At the heart of the website’s new look is a clean, organized design that clearly separates each mortgage service. We made sure clients can easily find and understand what they need, without any confusion.
The design system iterates on this approach, making it easy to keep the site consistent and easy to grow. It’s designed for everyone, aiming to make information clear and help more users get started with their mortgage needs.
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Styling
Simple animations that go a long way
Focusing on simple animations was crucial, enhancing user navigation toward the most relevant content and mirroring the sophistication of the SafeBridge Financial brand. These subtle motions guide users through the site, drawing attention to key information and services in an elegant, effective manner.
We integrated these animations thoughtfully throughout the site, ensuring they complement the content and enhance the user’s journey, reflecting the polished, professional nature of SafeBridge Financial.
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The results
The redesigned SafeBridge Financial website highlights the impact of user-centric design, seamlessly blending structure, clarity, and subtle animations to elevate the brand. This strategic refresh boosted engagement and solidified SafeBridge’s industry leadership. A testament to the transformative power of thoughtful design, it’s clear that a focused, elegant online presence is key to business success. Discover how our expertise at The Influence Agency can elevate your digital footprint to new heights.
