Creating the perfect user experience for a service-based industry
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Card based design
A card for every service
Central to the website refresh was the use of a card-based layout that highlighted the distinct separation among each service offered. Recognizing that users drawn to one service most likely will not be interested in another, our design ensures that each service stands on its own and a user is able to clearly differentiate their options.
This system is used throughout, creating a modular system that allowed the website’s design system to scale seamlessly and intelligently across all pages.
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Mobile ready
Quick access to services, no matter your device
Prioritizing the mobile experience was pivotal, given that 92.3% of users access the internet via mobile phones, driving over 55% of website traffic. We tailored the mobile interface for swift access to services and repairs by LG Home Comfort.
We strategically positioned Calls to Action throughout the site to ensure users are just a tap away from reaching out.
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The results
The success of the LG Home Comfort website underscores the significance of user experience and design. By focusing on the needs of their target audience, a website emerged that provided potential clients with the knowledge they needed to trust LG Home Comfort with their next repair.
Regardless of industry, the benefits of a redesign cannot be stated enough. Our work in elevating user experience and optimizing conversion rates has solidified LG Home Comfort as a standout in their industry. If you’re looking to elevate your digital presence, connect with us today. Discover how our team can create an experience that speaks to your user’s needs, your business goals, and looks incredible while doing it.
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