Digital Marketing

All things pertaining to our core marketing services: SEO, PPC, Content Marketing, Ecommerce, Email Marketing, Partner Marketing etc.

Three illustrated pages side by side to demonstrate GA4 reports

Digital Marketing

From UA to GA4: A Marketer's Guide to Data Evolution & Reporting

Mastering GA4 reporting is the key to achieving data-driven success. Learn more about how it differs from UA as well as some best practices by clicking here!

Read article

Digital Marketing

How to Get the Most Out of Your Blog & Content Marketing Strategy

Developing a content marketing blog strategy is an underrated way to boost your brand and get conversions. Learn more about the best practices for blogging!

Read article

An illustration of an astronaut against a pink background

Digital Marketing

Revolutionizing Digital Advertising: How AI-Powered Tools Enhance Ad Campaigns

The integration of AI in advertising has created endless possibilities for marketers to leverage. Unlock the future of digital advertising with The Influence Agency.

Read article

An illustration of a woman in a retro-futuristic style sitting at a desk and typing on a computer||Stylized quote from Cassandra King, Head of Content & Community at Superside

Digital Marketing

The Role of AI in Content Marketing & Publishing

AI writing is a hot topic in the blogging world, especially as it pertains to content marketing. Click for our take on how it can help your blogging process.

Read article

A futuristic city with billboards in the clouds

Digital Marketing

A Blueprint for Diversifying Your Digital Ad Spend

Diversifying ad spend is an essential digital advertising strategy for successful businesses in 2024. Learn how to develop an ad diversification strategy here.

Read article

A content creator recording a podcast on his phone in a home studio|Three women recording a podcast in a studio|Three women recording a podcast in a studio

Digital Marketing

8 Podcast Social Media Marketing Tips to Triumph Online

Discover valuable social media marketing tips in The Influence Agency's podcast. Learn effective strategies to enhance your brand's presence and engagement online.

Read article

A person watching a video on their phone|A woman holding a bowl of salad in front of a camera|A woman looking at her computer monitor

Digital Marketing

Why Are Video Landing Pages So Effective? (+ Best Use Cases)

A video landing page is an effective way to educate your audience about your product and compel them to take action. Discover exactly why that is here!

Read article

A shopping cart and a mobile phone displaying online shopping elements|A person viewing a products page while online shopping|An overview of positive product reviews

Digital Marketing

15 Best Pratices for High-Converting Product Pages

What are the secrets to creating high-converting product pages? Click here for some valuable insights courtesy of the CRO experts at The Influence Agency!

Read article

An overhead shot of eight people setting marketing goals at a table|A person studying their marketing goal and metrics|

Digital Marketing

5 Tips for Setting Marketing Goals in 2024

Setting marketing goals can be easier said than done, especially as you gear up for a new year. Click to learn five tips to set goals and objectives that work!

Read article

Get your article featured on our blog

Learn more

Write with us

Get Your Article Featured on Our Blog - The Influence Agency

Advertisement for The Yearbook: Museum of Influence with a digital version of Girl with a Pearl Earring wearing headphones, displayed between classical columns.

Explore by topic

Social Media Marketing

Tips & Tools