March gave us marketing madness, but April brought chaos—in the best way possible.
From clever April Fools’ campaigns to trends that had the internet in a chokehold, brands weren’t afraid to get weird (and we loved it). Flo made waves with their unexpected but hilarious Match Pads, Lynx leaned into feline frenzy with Catnip Body Spray, and the AI action figure trend gave everyone a digital doppelgänger moment.
Let’s break down the best of the best from April’s scroll-stopping campaigns.
🍼 Got Milk? Get Ice Cream.
Frida Mom created buzz with the announcement of breast milk-flavored ice cream, tied to their new 2-in-1 Manual Breast Pump. Released right before April Fool’s Day, it had everyone doing a double take, wondering if this was real or just another prank gone viral.
The Takeaway: By blending intrigue and humor, they sparked conversations that had people wondering, "Could this be real?"—fueling curiosity and engagement.
⭐️ Celebrity Who?
The Ordinary’s NYC pop-up skipped the celeb faces and let their real heroes—ingredients like caffeine, retinol, and hyaluronic acid—take center stage. A clever reminder that sometimes, the formula is the star.
The Takeaway: Sometimes the strongest brand statement is a return to your roots. Authenticity > celebrity hype.
👟 Zendaya Is On It
Zendaya partners with On to debut their Spring/Summer 2025 collection, “Zone Dreamers”—a campaign that champions movement and bold self-expression through futuristic performance wear.
The Takeaway: Movement isn’t just physical—it’s a mindset. Zendaya and On remind us that performance wear can be both functional and a form of fearless self-expression.
🐈⬛ Purr-Fume for You… and Your Cat?
Want to make a memorable first impression? Lynx’s new catnip-infused fragrance is here to win over not just your date, but their cat too—because we all know our furry friends are our real BFFs.
The Takeaway: By tapping into humor and creativity, Lynx was able to make a lasting impression, creating buzz and engagement through their unconventional product launch.
🍪 Cookie Chaos
The Kardashian x Crumbl Cookie kollab had everyone talking. Fans rushed to try the exclusive flavours, with some loving the creations, while others weren’t so impressed.
The Takeaway: Celebrity collaborations can generate massive attention and curiosity, proving that exclusivity and partnership alone can drive buzz.
🧍Meet Your Mini-Me
The AI-generated action figure trend has been all over social media this month, with users turning themselves into retro-style figurines. Whether you found it fun or a bit overdone, there's no denying it dominated timelines.
The Takeaway: When people can see themselves in the story—literally—they're more likely to share, engage, and ride the wave. Nostalgia plus personalization = viral gold.
☕️ Brew-lieve It or Not
On April Fools' Day, Dunkin' flipped expectations by offering a real deal—one million free coffees for Dunkin' Rewards members. By leaning into the disbelief of the day, they cleverly turned a playful moment into a traffic-driving campaign.
The Takeaway: Sometimes the best April Fools’ trick is no trick at all—subverting expectations with a real reward can build trust, drive action, and keep your brand top of mind.
🔥 Hot Off the Grillz
Heinz Brazil launched a playful campaign featuring grills designed to look like their iconic condiment packets—ketchup, mustard, and mayo. While not for sale, the "Heinz Grillz" concept blends pop culture with brand creativity.
The Takeaway: Heinz tapped into cultural trends to create a buzzworthy moment—showing how unexpected brand creativity can drive conversation without even selling a product.
🍵 Go With the Flo
On April Fools' Day, Flo, the period-tracking app, announced a fictional "Matcha Pad"—a sanitary pad infused with matcha, claiming to offer a calming experience during menstruation.
The Takeaway: By tapping into wellness trends and using humor, Flo effectively engaged its audience, demonstrating how playful campaigns can resonate and spark conversations.
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