February’s top marketing campaigns set a high bar, but March came ready to play.
This month’s marketing campaigns hit the court with bold creativity, sharp execution, and some all-out buzzer-beater brilliance. While a few efforts nailed the win with style and strategy, others couldn’t quite keep up the pace. Still, the competition was fierce, and March proved that 2025 is shaping up to be a championship year for marketing pros.
😅 Nobody’s Perfect
Set Active's "ooops" campaign cleverly teased a sizing mishap with playful, relatable moments like spilled drinks and burnt toast. These quirky posts built curiosity and got their audience talking.
The Takeaway: Brands can turn potential setbacks into opportunities by embracing imperfections with creativity.
🏎️ Revving Up the Past
On the topic of F1, Lewis Hamilton’s switch from Mercedes to Ferrari gets a nostalgic, Ferris Bueller’s Day Off-vibe in a 2-minute ad. With some slick tech, Hamilton seamlessly steps into iconic movie scenes.
The Takeaway: Nostalgia + cultural relevance = marketing gold.
👙Waves of Controversy
A massive 60-foot inflatable of Kim Kardashian in a bikini recently made its way to Times Square to promote Skims' new swimwear collection. The eye-catching display definitely had a lot of people raising their eyebrows. Some loved the bold move, while others thought it was a bit over the top.
The Takeaway: Love it or hate it, bold marketing stunts grab attention and spark conversation—sometimes, that’s the real win.
🏒 Breaking the Ice
Jessica Campbell made history as the NHL’s first full-time female coach. In honor of International Women’s Day, she partnered with L'Oréal Paris’ Worth It Rewards to inspire women and girls to chase their dreams, proving that no dream is too big, and every woman belongs.
The Takeaway: Collaborating with the right partners is essential for brand success. Campbell’s partnership with L'Oréal Paris' Worth It program shows how strategic alliances can amplify brand messaging and impact.
👀 Eye See What You Did There
Summer Friday’s strategy behind their Jet Lag Eye Mask is pure genius. By taking one of their most beloved products and adapting it for a new purpose, they turned a skincare staple into a must-have solution for tired eyes.
The Takeaway: Expanding a beloved product’s purpose strengthens loyalty, attracts new consumers, and meets evolving customer needs.
💈In Need of a Touch-up
Vogue’s collaboration with Gigi Hadid for their Hairspray campaign sparked backlash due to the absence of plus-sized models in the video. Many viewers criticized the lack of body diversity, pointing out that the campaign failed to represent a broader range of body types.
The Takeaway: When paying homage to something iconic, it’s crucial to stay true to its essence and avoid overlooking key elements that made it meaningful
🏆Liquid Gold
When humour meets smart marketing, you get Ky Kelce’s epic collab with Liquid Death for #KegsforPregs. The campaign nailed the perfect balance of fun and cleverness, combining Kelce’s playful charm with Liquid Death’s bold, irreverent style.
The Takeaway: When in doubt, humour is always a great approach for creating standout, memorable campaigns.
💋 A Flawless Formula
Tower28’s ad for the GetSet Blush takes a refreshing approach by blending entertainment with product promotion. This ad builds a captivating storyline, blending humour and relatable characters to create a TV show-like experience.
The Takeaway: Many brands are investing in longer ads with storylines, signaling that this could be the next big trend in creating engaging and memorable content.
🏀 Rapping Up March Madness
Speaking of great partnerships, Doechii’s collaboration with the NCAA is generating buzz ahead of the 2025 Women’s Basketball Tournament. Her dynamic partnership with ESPN is bringing fresh energy, with Doechii’s music fueling excitement and empowerment for the event.
The Takeaway: Strategic partnerships can infuse fresh energy and excitement into major events while empowering audiences and boosting engagement.
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