Digital Marketing

All things pertaining to our core marketing services: SEO, PPC, Content Marketing, Ecommerce, Email Marketing, Partner Marketing etc.

A futuristic city with billboards in the clouds

Digital Marketing

A Blueprint for Diversifying Your Digital Ad Spend

Diversifying ad spend is an essential digital advertising strategy for successful businesses in 2024. Learn how to develop an ad diversification strategy here.

Read article

A content creator recording a podcast on his phone in a home studio|Three women recording a podcast in a studio|Three women recording a podcast in a studio

Digital Marketing

8 Podcast Social Media Marketing Tips to Triumph Online

Discover valuable social media marketing tips in The Influence Agency's podcast. Learn effective strategies to enhance your brand's presence and engagement online.

Read article

A person watching a video on their phone|A woman holding a bowl of salad in front of a camera|A woman looking at her computer monitor

Digital Marketing

Why Are Video Landing Pages So Effective? (+ Best Use Cases)

A video landing page is an effective way to educate your audience about your product and compel them to take action. Discover exactly why that is here!

Read article

A shopping cart and a mobile phone displaying online shopping elements|A person viewing a products page while online shopping|An overview of positive product reviews

Digital Marketing

15 Best Pratices for High-Converting Product Pages

What are the secrets to creating high-converting product pages? Click here for some valuable insights courtesy of the CRO experts at The Influence Agency!

Read article

An overhead shot of eight people setting marketing goals at a table|A person studying their marketing goal and metrics|

Digital Marketing

5 Tips for Setting Marketing Goals in 2024

Setting marketing goals can be easier said than done, especially as you gear up for a new year. Click to learn five tips to set goals and objectives that work!

Read article

an assortment of holiday shopping bags|a miniature shopping cart atop a laptop|

Digital Marketing

8 Shopping Trends to Keep Your Eye on This Holiday Season

These eight holiday shopping trends for 2023 should be on every marketer’s list leading into Black Friday and Cyber Monday. Click here to learn what they are!

Read article

Custom graphic of digital advertising trends 2025

Digital Marketing

Top 10 Digital Advertising Trends for 2025 (And Beyond)

The future of digital ads is here. Click to uncover cutting-edge digital advertising trends for 2025 and find the insights you need to boost your strategy.

Read article

Digital Marketing

Top 10 SEO Trends for 2025 (And Beyond)

How will AI, multimodal search, and user experience redefine search strategies? Explore top SEO trends and how you can leverage them to outrank competitors!

Read article

Close-up of a hand tapping on an overlay of a search bar|A screenshot showing the “featured snippet” section on SERP|A Google SERP diagram showing organic vs paid search results

Digital Marketing

Organic vs. Paid Search Results: What’s the Difference?

Organic vs paid search results—what are the differences between the two? This article covers all the details you need to know. Click here to learn more.

Read article