From feed takeovers to flashbacks, this week’s internet moments are serving chaotic nostalgia with a side of branded weirdness. Instagram wants to fill your feed with reposts, Facebook’s bringing back the Friends tab like it’s 2009, and Skims opened a diner that looks like it was dreamt up by a marketing team high on Y2K-core. Throw in Puma’s euphoric runner’s high, a code-locked post update, and a scent designed to seduce both your date and their cat—and you've got a week that proves marketers are done playing it safe.
Let’s break down what’s making the feed this week.
🔁 Feed Takeover Incoming
Surprise, surprise—it's your weekly Instagram update! This week, Instagram is rolling out a new feature that will bring reposted content directly into your feed, similar to how TikTok and X display reposts.
For more information on how reposts work, click here.
🥞 Branded Bites
Unlike last month's Skims campaign—yes, the one with the 60-foot inflatable Kim K in Times Square—Skims switched things up with a pop-up diner next to their first L.A. flagship store. Every detail was Skims-branded, from the condiments to the utensils, and honestly, we’re here for it.
⏪ #TBT
Facebook is reintroducing the Friends tab, giving users a space to view content exclusively from their friends, including stories, posts, reels, birthdays, and friend requests. This update is part of Facebook’s effort to bring back the best of the early 2000s and marks the first step in reviving the OG Facebook experience.
🔒 What's The Code?
Instagram is experimenting with code-protected posts, giving users a new way to share private or exclusive content. Could be a game changer for close friends, fan pages, or secret drops.
Try it out HERE!
👟 Chasing the High
Puma’s new “Go Wild” campaign leans into the euphoric runner’s high, remixing Afroman’s “Because I Got High” to spotlight the joy of movement over the product itself. Instead of focusing on shoes, it celebrates the shared, feel-good experience of running—something especially powerful at a time when people are craving more social connection.
🐈 Purrfect First Impression
Looking to make a good first impression? Lynx's new catnip-infused scent is designed to win over your date—and their cat—so you’re not just charming them, but their furry best friend too. With a product launch this unexpected, leaning into humour was the right move.
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