Last week, we covered the industry updates and campaigns that caught our eye, but this time, we’re spotlighting Coachella brand activations that stole the show. From exclusive pop-ups to unforgettable moments, the desert was buzzing with creativity and brand magic.
818 Tequila brought the vibes with a desert-inspired outpost, One/Size served glam with a beauty station, and Rhode gave us the ultimate content moment with its dreamy photo booth. Meanwhile, Sol de Janeiro became the first-ever official fragrance partner among the Coachella sponsors, filling the air with their iconic Cheirosa scent.
These brands at Coachella didn’t just show up—they owned the weekend. Let’s break down the magic:
🎡 Call Her Coachella
The 818 Outpost ate—a perfect example of how next-level Coachella brand activations should be done. With a DJ, vibey vendors, and Insta-worthy decor, it felt like a festival within the festival, turning brand presence into a full-on experience.
✨ Mist Opportunities? Not Here
Sol de Janeiro made it official—becoming Coachella’s first-ever fragrance bestie. With festival-goers sweating it out in the desert sun, their pop-up served as a dreamy oasis, offering refreshing scents and skincare that kept everyone glowing and selfie-ready all weekend.
☀️ Neutrogena’s Desert Defense
Among the essential brands at Coachella, Neutrogena made the ultimate sun-safety move. Their sunscreen stations made it easy for everyone to reapply, ensuring no one missed a beat—or a layer of SPF—while having fun in the sun.
📸 Strike a Pose
Coachella brand activations are all about creating shareable moments, and Rhode nailed it by teaming up with 818 for an epic photo booth. Festival-goers scored branded tokens to snag a lip peptide and a mini bottle of 818—perfect props for unforgettable social posts.
⚽️ Football Meets Fashion
When it comes to brands at Coachella, Nike turned heads by partnering with Travis Scott for a football cage tournament. The event featured a custom-built street football arena, where attendees could participate in scrimmages and skills challenges while wearing the Total 90 III—a fresh twist on typical Coachella brand activations.
🔒 Locked-In
One Size knows the secret to all-day flawless makeup, and their Coachella festival experience took it to the next level. With their legendary setting spray on hand and a spot to touch up, people could keep their makeup locked in while dancing through the desert heat.
📌 From Pins to Fits
Everyone knows Pinterest is the go-to for outfit inspo, so their Coachella brand activation did not disappoint. By having on-site stylists at their pop-up, they helped festival-goers remix their outfits and bring their favorite festival trends to life.
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