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From industry updates to some of the best April fool’s campaigns, we’re breaking down everything you need to know to stay ahead. Let’s get into it!
🧊Morning Routine
Ashton Hall’s morning routine blew up for being both ridiculously over-the-top and perfectly timed. Brands like Rakuten, McDonald's, and Mercedes F1 team quickly jumped on the trend, reacting with clever content that capitalized on the viral moment.
❗️New Merger Incoming
Elon Musk's artificial intelligence company, xAI, has acquired the social media platform X in an all-stock deal valued at $33 billion. This merger raises concerns as it may affect user data security and privacy rights.
👋 Sometimes Less Is More
Instagram is removing the option to add text notes to feed posts and Reels as part of their ongoing effort to "simplify" the app. The goal? To prevent overloading the platform with features—after, let's be honest, adding a few too many.
💨 Cut To The Chase
Staying on the topic of Instagram features, the platform is finally giving users something they actually asked for—the ability to fast-forward Reels at 2x speed. Now, you can skip the slow burns and get to the good part faster.
📲 TikTok Dupe
A new feature on X allows users to upload video responses to posts, marking a step toward its transformation into an "everything app."
🥚No Frills, Just Eggs
With the rise in pricing and inflation, buying eggs has become a challenge. Taking matters into their own hands, The Ordinary launched an unusual, limited-edition "Egg" product to make light of the soaring cost of eggs.
🎶 Share Your Soundtrack
WhatsApp is rolling out a new feature that allows users to share music directly from Spotify to their status updates. This update aims to enhance the app's multimedia capabilities, allowing users to share their favourite tracks with friends and followers.
🚫This Is NOT a Joke
On April Fools' Day, Dunkin' cleverly capitalized on the day's customary skepticism by offering a genuine promotion: one million free coffees to Dunkin' Rewards members. This strategic move not only drove significant traffic to their app but also increased in-store visits.
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