The Hispanic influencers building real businesses include Camila Coelho (@camilacoelho) with clean beauty brand Elaluz, Julissa Prado (@julissa_prado) with Rizos Curls, Julie Sarinana (@sincerelyjules) with Color Dept, Lele Pons (@lelepons) with Shots Studios, and Luisa Fernanda W (@luisafernandaw) with Rancho MX.
Is language a barrier to building a global brand? These Hispanic creators prove it isn't. They built audiences in Spanish and English, turning that community trust into businesses in 57 countries. They employ hundreds of people, and land on Ulta shelves nationwide.
The brands below aren't your average side projects. Each one was built deliberately, with a real product gap and a community already waiting. Here's who's doing it and what their platform journey looks like.
1. Camila Coelho | @camilacoelho
Camila emigrated from Minas Gerais, Brazil to the United States at 14 and built a beauty career that made her the first influencer Lancôme hired for a partnership in 2018. In 2020, she launched Elaluz, a clean beauty brand formulated with Brazilian ingredients and stocked at Ulta Beauty and Net-a-Porter. She spent two years developing the formula before launch, and her influencer marketing strategy is built around education.
2. Nicole Guerriero | @nicoleguerriero
Nicole Guerriero has been creating relatable content on beauty and lifestyle since 2010 and launched NYKZ in 2023, a home fragrance brand whose flagship product, Cream Silk, released in 2025 after years of development. She brought her community into the process from the beginning, building anticipation over years before a single product went on sale. By launch day, her followers weren't discovering the brand for the first time, they were already invested in it.
3. Gabriel Montiel | @werevertumorro
Gabriel is a Mexican creator who became the first Spanish-language YouTuber to reach one million subscribers in 2011 and now has over 5.5 million. He extended his platform into audio with two podcasts: @luisaboluisabo and the sports-focused @muyfueradelugar, distributed through Pitaya Entertainment.
The podcasts cover stories from the sports world that mainstream outlets don't touch, giving him a second content pillar and a second revenue stream without abandoning the latino audience he built on YouTube.
4. Rubius | @elrubiuswtf
El Rubius is a Spanish-Norwegian comedian and gaming creator with over 40 million YouTube subscribers and the most subscribed channel in Spain. In 2022, he co-founded MadKat, a streetwear and gaming apparel brand that runs on limited-edition drops and franchise collaborations.
The brand markets directly through his audience but operates as a standalone commercial entity. He turned his popularity in the gaming community into a consumer goods customer base without the brand feeling like a merch table.
5. Julie Sarinana | @sincerelyjules
Julie Sarinana launched Sincerely Jules in 2009 while studying at FIDM, displaying a keen eye for fashion that led to her 2019 Billabong collaboration becoming the brand's most successful women's collection. In 2021, she moved into beauty with Color Dept, a vegan nail polish line made with plant-based ingredients including potato, wheat, and corn.
Each collection drops around a seasonal narrative rather than just a color range. It’s an inclusion gap that she identified in the industry: nobody was bringing fashion-forward storytelling to nail care.
6. Luisa Fernanda W | @luisafernandaw
Luisa Fernanda is one of Colombia's pioneering digital creators and has nearly 25 million combined followers across Instagram and TikTok. She co-owns Rancho MX, a Mexican-themed restaurant and entertainment venue in Cajicá, Colombia that employs over 200 people, and is a partner in Plaza MX Barranquilla, a gastrobar brand with 25 years of history in the country.
She also launched makeup brand Divva Beauty in 2021, making her one of the few creators in Latino culture to successfully run both a physical hospitality business and a beauty brand simultaneously.
7. Lele Pons | @lelepons
Lele Pons is a Venezuelan-American comedy influencer who was the most followed girl on Vine before the platform shut down. She signed with Shots Studios in 2016, a digital media and talent management company co-founded with partial funding from Justin Bieber, and has since built a multi-format career across YouTube, music, and acting with 52 million Instagram followers.
She’s also an ambassador for the Global Empowerment Mission, using her fun platform and voice for mental health advocacy tied to her own public journey with OCD, ADHD, and Tourette syndrome.
8. Ada V. Rojas | @allthingsada
Ada is a Bronx-born Afro-Latina herbalist and Reiki-certified healer who carries forward a Dominican folk healing tradition from her great-grandmother. Her platform All Things Ada and program Deeply Rooted connect audiences around ancestral healing, plant medicine, and chakra-based spiritual alignment.
Before the healing work, she built a career in marketing and PR and founded Botanika Beauty, a textured hair care brand, giving her a rare combination of digital media expertise and community-first entrepreneurship.
9. Julissa Prado | @julissa_prado
Julissa is a Mexican-American UCLA alumna who launched Rizos Curls in 2017 from her uncle's garage, entirely self-funded, after four years of developing her curl formula.
The brand became the first Latina-owned curly hair care line to land in all Ulta Beauty locations nationwide and launched the Latina haircare category at Target in 2020 before expanding to over 57 countries. It sold out on word of mouth alone because she’d spent years teaching the curly-haired community her formula before the brand even existed.
10. Desi Perkins | @desiperkins
Desi is a Mexican-American makeup artist who first went viral in 2012 with an accidental Halloween tutorial. Since then, she’s been using her platform to build two brands. Dezi launched in 2020 as an eyewear line and sold out every pair within the hour. Dezi Skin followed in 2021 with a single vitamin C serum called "Claro Que C," formulated with Mexican-sourced ingredients tied to the beauty remedies of her latino parents.
In summary
FAQs about Hispanic influencers
Work with Hispanic influencers through The Influence Agency
The creators on this list built businesses, not just followings. Their audiences are buyers, not passive scrollers, which is what makes partnerships with them commercially meaningful for brands.
The Influence Agency connects brands with the right Hispanic and Latina influencers to build campaigns that reach and convert. Call us today to find out how influencer marketing can work for your brand.