Emily (@bookofemily), Morgann (@morgannbook), and Ayman Chaudhary (@aymansbooks) are some of our favorite book influencers to follow. They cover dark romance, literary fiction, rare books, queer reads, and everything in between. Follow them for new titles on your to-be-read (TBR) list!
Somewhere between a book review and a fandom, BookTok and Bookstagram became one of the most effective marketing channels in publishing. As of June 2026, #BookTok has surpassed 80 million global posts, making reading not just cool again but commercially unstoppable.
Book influencers are at the center of it all: trusted voices for readers building their TBR lists and a pipeline for authors who want to be on it.
Here are the top 10 booktok influencers that should be on your list:
1. Emily | @bookofemily
Emily talks a lot about books, as all book influencers ought to do. She’s one of the staple names in the halls of dark romance, so if you’re in the market for mafia romance, enemies-to-lovers, and morally gray leads, this account is required viewing.
Expect bookstore runs, haul videos, dark romance POVs, and, of course, romance book recommendations.
2. Morgann | @morgannbook
Morgann isn’t building a following. She’s building a media company. With 2.6 million TikTok followers, a podcast (Off the Shelf), and her own content platform (Bookish Media), her audience follows her across formats without much convincing.
She covers romance, fantasy, and book-to-screen adaptations, and consistently spots trends before they peak. If your brand needs serious reach in the book space, you need her at the top of your influencer marketing shortlist.
3. Ayman Chaudhary | @aymansbooks
Ayman Chaudhary is proof that "funny and well-read" is a winning combination. The South Asian Muslim creator from Chicago has built a combined total of over one million followers on TikTok and Instagram through book recommendations and highly relatable comedy (the punchlines hit harder when you've actually read the books).
4. Reid Moon | @moonsrarebooks
Nobody loves books quite like someone who sells them for a living, and Reid Moon (kickass name, btw) is one of our favorite book influencers for exactly that reason. He’s the owner of Moon's Rare Books in Provo, Utah, and to date, he has amassed a combined 3.8 million followers on TikTok and Instagram.
His loyal followers tune in for first editions, signed copies, historically significant texts, and the stories behind rare finds. If you’re looking for historically significant finds (or just like the smell of really old books, even through a screen), this is the account to follow.
5. Kevin T. Norman | @kevintnorman
Kevin T. Norman is one book influencer who has crossed over to the other side of the bookshelf. He recently published his debut poetry collection, The Apple of Their Throat, a memoir-in-verse about self-discovery, first love, and queer identity.
He’s also the founder of Violetear Books, a publishing imprint under Bindery dedicated to marginalized voices.
6. Brady Lockerby | @bradylockerby
Brady Lockerby is one of the most-followed BookTok influencers whose audience is there for more than books. Her nails, skincare, and daily life vlogs get as much engagement as her regular reading reports and book recs.
If you fancy following a well-read creator who can give you a book to cuddle in any situation, plus the skincare routine to go with it, Brady is your girl.
7. Thais Lopes | @tata.lifepages
Thais Lopes is a self-professed romance and fantasy addict and has nearly 300K followers on Instagram tuning in to find out what she’s obsessing over next. Many of them stay for her dreamy bookshelf content and gorgeous feed, which doubles as both a reading recommendation and a home-decor account.
She creates content alongside her husband, who handles filming.
8. Abby Endler | @crimebythebook
Thriller and mystery are two of the most popular genres in publishing, and @crimebythebook is where those readers go for recommendations. Abby Endler's 228K Bookstagram followers show up for spoiler-free, specific reviews of psychological thrillers, mysteries, and Nordic noir.
If your brand targets active readers with a taste for suspense, Abby's book community is where you want to be.
9. Julienne Alcos | @lovejulienne
Julienne Alcos posts cozy contemporary romance content to 175K BookTok followers who describe watching her videos as chatting with a friend, which is about the highest compliment a book creator can get.
Based in Manila and one of BookTok PH's original voices, her content covers romance, fantasy, book sales, ebook picks, and international ordering tips for readers who can’t find what they need locally.
For brands looking to reach that audience, Julienne is the most direct route in.
10. Ula Nur | @thelostlibrary
Ula Nur focuses on literary fiction, diaspora narratives, books in translation, and underrepresented voices: works that sit deliberately outside the BookTok mainstream.
Her community is smaller, but they’re paying close attention. For brands searching for readers who seek out diverse and global literature (and who respond to content that respects their intelligence), Ula is a strong partnership option.
Top 10 book influencers to follow on TikTok & Instagram
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Work with book influencers and book lovers worldwide
Book influencers and book lovers are some of the most loyal, passionate, and emotionally invested people online. That level of devotion doesn’t stay in the pages: it extends to the creators they follow and the brands they recommend.
In influencer marketing, these are the people you want in your corner. Good news: we know people. Specifically, people with very long reading lists.
TIA connects your brand with influencers whose audiences are primed to engage (in publishing, lifestyle, wellness, and beyond). Get in touch today to earn your spot on your audience’s TBR list.