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Enhance your marketing strategies with The Influence Agency. We specialize in branding, digital strategy, customer journey mapping, and analytics to help brands grow with intention.

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Digital Marketing

This week in marketing: Instagram doing overtime with new platform changes

Last week saw major updates on social media platforms, like Instagram, X, and Pinterest. Wondering what this means for you and your brand? Get the scoop here!

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Digital Marketing

2025 Social media cheat sheet: What's hot, what's not, plus our key takeaways from 2024

Wondering how to jumpstart your social media campaigns in 2025? Take a peek at our ins and outs for the new year and get inspired by the brands doing it right.

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Tips & Tools

Best AI tools for content research and fact-checking in 2026

AI hallucinations are a brand risk. Here are the best AI tools for content research and fact-checking, plus the team workflow to use all three tools together.

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Digital Marketing

What is search intent in SEO and how should it shape your strategy?

Discover how search intent enhances your SEO strategy. Learn about types of search intent in SEO, their impact, and practical tips for optimized content.

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News

AI in marketing: How it's shaping the future of jobs

AI in marketing jobs is here to stay! Learn how you can leverage the power of AI in your workflows to save time, boost engagement, and stay ahead of the curve.

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Digital Marketing

Content marketing in the AI era: Strategies for scaling production and driving growth

The AI era is here, and it’s transforming content marketing with innovative platforms and tools. Click here for a complete rundown to stay ahead of the curve.

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Social Media Marketing

Content creators vs. the Instagram algorithm: How to thrive in 2023

How have Instagram’s algorithm updates impacted content creators’ success on the platform? Here's what Joselyne Effa says.

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Digital Marketing

The pandemic hangover & marketing through a recession

From navigating a post-pandemic consumer landscape to rising inflation rates, marketers have to be more versatile and insight-driven than ever.

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Social Media Marketing

Bite-sized video content: How to win on social media in 2023

Short-form videos rule social media algorithms—and if your brand isn’t creating this form of content, you’re going to be left behind.

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