Are you among the 55.5% of people who worry that AI will replace your marketing role? As AI in marketing jobs becomes more common, it transforms the job hunt journey in ways that feel both exciting and unsettling.
With the fear of losing a job because of AI, now is the time to upskill and adapt to emerging influencer marketing trends to future-proof your career. Ready? Let’s explore the top marketing roles and their salary benchmarks to keep you on top of the industry for 2025.
The Rise of Hybrid Roles in AI Marketing
AI is not here to replace human marketers—it’s here to make us better at what we do. 79% of marketers believe that AI helps them work faster and smarter to streamline data analysis, provide customer insights, and improve their marketing campaigns.
Here are the reasons why AI can’t replace marketing jobs:
- AI lacks human creativity.
- AI cannot develop strategies independently.
- AI falls short of building genuine relationships.
- AI is ineffective at adapting to changes without human input.
- AI struggles to understand human emotions or feelings.
With AI taking over routine tasks, you can dedicate more time to improving your creative and technical skills.
This shift fuels the rise of hybrid roles on a remote or freelance basis. With a 63% increase in marketing jobs since 2021, AI opens up opportunities to work with top digital marketing outsourcing companies that bring fresh perspectives and agility to the industry.
12 High-Demand AI Marketing Job Roles & Responsibilities
Identify which of these 12 AI marketing roles align with your career goals and salary expectations. Take note of the skill gaps you have to make your profile stand out.
AI In Marketing Jobs
1. Influencer Marketing Manager
2. Google Ads Campaign Manager
3. Marketing Automation Specialist
8. Affiliate Marketing Manager
9. UX/UI Designer (With CRO Focus)
10. Content Marketing Manager Or Ad Copywriter
12. Chatbot Marketing Specialist
1. Influencer Marketing Manager
Key Responsibilities
- Use AI to identify and vet potential influencers
- Manage influencer relationships and contracts
- Negotiate contracts and maintain influencer relationships
- Analyze engagement metrics and audience demographics
Influencer Marketing Managers used to spend time manually searching for relevant influencers, analyzing performance metrics, and negotiating contracts. With the rise of AI, you can now identify the optimal posting times, predict trends, and connect with influencers more effectively.
With 58% of marketers currently using artificial intelligence to help with routine tasks, invest your time learning to utilize Traackr and Influencity to get insights into your influencer performance and engagement metrics.
You can also use free resources like Google Digital Garage's Fundamentals of Digital Marketing, which discusses how to find and engage with the right influencers for your brand.
For a more structured learning experience, get industry insights from The Influence Agency’s 2025 Yearbook. This free resource will help you closely hone your campaign management skills across Instagram, YouTube, and Twitter to scale your brand and reach more followers.
2. Google Ads Campaign Manager
Key Responsibilities
- Create and test ad variations
- Generate performance reports
- Implement automated bidding strategies
- Create and manage Google Ads campaigns
- Optimize landing pages and ad copy using ML insights
This role centers on designing and optimizing paid search campaigns. With the help of AI, you can sift through vast amounts of data to optimize bids or the amounts advertisers are willing to pay for their ads to appear in search engine results. AI also looks at trends and patterns so you can focus on the keywords that drive traffic rather than just guessing.
Plus, AI helps create ad copy and determine the type of content that resonates most with your audience. You can use WordStream to help you with strategic keyword targeting. With its “20-Minute Work Week” feature, you can have a list of tasks to focus on for effective campaign performance.
To upskill, get certified through Google’s Skillshop. This free training program will help you learn about Google Ads, including how to set up your campaign and track its performance over time.
For a more in-depth guide, check out Udemy’s Google Ads for Beginners course, which often has coupons available for a discounted rate.
Image Source: Shutterstock
3. Marketing Automation Specialist
Key Responsibilities
- Set up triggered communications
- Implement predictive lead scoring
- Create personalized email campaigns
- Design automated marketing workflows
- Monitor and optimize automation performance
In this role, you’re the mastermind behind automating marketing campaigns to help your team boost customer engagement. With AI, you can gain deeper insights into customer behavior, predict customer needs, and transform strategies to guide you through improving your customer journey through to conversion.
To sharpen your skills, get certified in any marketing automation course from the HubSpot Academy. These learning resources offer in-depth training on advanced marketing automation strategies, like targeted lead scoring and multi-channel campaigns, so you can create customer-centric workflows.
4. SEO Specialist
Key Responsibilities
- Analyze competitor strategies
- Optimize content using NLP tools
- Monitor search rankings and traffic
- Conduct AI-powered keyword research
- Implement technical SEO improvements
As an SEO Specialist, you will be the go-to for optimizing website content to rank in search engines and drive organic traffic. Thanks to AI capabilities, you can better understand how search engines work and use that knowledge to improve your site’s visibility and increase conversions over time.
AI also lets you analyze vast amounts of data and make more accurate predictions about search engine algorithms. With the help of these advanced SEO strategies from industry experts, AI will help you write high-quality content that is optimized for both search engines and user engagement.
Tools like Ahrefs and Semrush streamline your keyword research and prioritize keywords based on competition and search volume. Their advanced AI algorithms make sure that your content aligns with user intent and enhances your overall site performance.
If you are a beginner looking to learn the basics, we recommend reading Moz’s Beginner’s Guide to SEO. This free learning resource will walk you through keyword research, on-page optimization, and strategic link building to optimize your SEO efforts.
5. Social Media Manager
Key Responsibilities
- Create AI-generated content
- Analyze engagement metrics
- Monitor brand sentiment using AI
- Develop data-driven social strategies
- Schedule posts using predictive timing
If you are passionate about connecting with people and sharing stories, becoming a Social Media Manager is the perfect role for you. Here, you will craft and execute social media strategies that engage audiences across Instagram, Twitter, Facebook, and LinkedIn.
By tapping into AI's capabilities, you can better analyze your audience's behavior and product preferences. This lets you tailor your content for maximum engagement. With AI-driven tools like Hootsuite and Sprout Social, you can automate posting schedules, monitor brand mentions, and stay on top of trends to make sure that your content stays relevant and impactful.
Image Source: Shutterstock
To stand out and impress potential employers, enroll in Hootsuite Academy to get free certifications that cover everything from content creation to analytics. You can also check out Buffer’s Social Media Strategy Guide to find out how to save time planning, implementing, and measuring your campaigns.
For a more advanced learning guide, Coursera’s Social Media Marketing Specialization course with an e-certificate from Meta is a great investment.
6. Product Marketing Manager
Key Responsibilities
- Educate stakeholders about AI capabilities
- Work with product teams on feature launch
- Conduct market research and competitor analysis
- Develop positioning and messaging for AI products
- Create technical content and sales enablement materials
If you are excited about AI and love the challenge of getting new products into customers' hands, a role as a Product Marketing Manager might be right for you. Embracing AI streamlines your marketing efforts and lets you create compelling ads in minutes. This allows you to focus on market research rather than time-consuming data analysis.
To excel, consider taking online courses from Coursera or LinkedIn Learning. This is especially helpful if you are in a medical service niche like AngelTrack, where you can easily craft a series of emails that include teasers to build anticipation for your EMS software launch. Use a hashtag like “#AngelTrackInAction,” and encourage users to share their experiences with the software.
7. AI Analytics Specialist
Key Responsibilities
- Analyze and interpret data trends
- Develop and maintain data visualizations
- Utilize AI and advanced tools for data processing
- Prepare comprehensive reports and deliver actionable insights
As an Analytics Specialist, you act as a data detective, sifting through tons of information to find trends and create visual dashboards that display key metrics, like verification of successful waiting times. This helps visualize data about your average delivery times and aids in better decision-making.
In this position, you will analyze large amounts of data to spot trends and patterns that help businesses make smarter decisions. With the power of AI, you can analyze data sets, work with ray IDs, create reports, and translate your findings into clear insights for teams to act on.
To level up your skills and stay ahead in this field, consider taking courses focused on machine learning and data analysis. A great example is this Advanced Data Visualization with Python course on DataCamp. This course will teach you how to visualize data effectively, which will make it easier for you to communicate with your team.
Image Source: Shutterstock
Note that hands-on experience is also key, so try to work on projects that let you make use of tools like:
- Google Analytics 4
- Tableau or Power BI
- Advanced Excel/SQL
- TensorFlow or PyTorch
- Python for data analysis
You can further develop how to use those tools from these free learning hubs:
- DataCamp Python Courses
- Google Analytics Academy (Free)
- Microsoft Power BI Desktop Course (Free)
- Coursera's IBM Data Analytics Professional Certificate
8. Affiliate Marketing Manager
Key Responsibilities
- Manage affiliate relationships
- Monitor program performance
- Develop commission structures
- Create affiliate resources and tools
- Implement fraud prevention measures
Affiliate Marketing Managers involve recruiting affiliates, negotiating contracts, and analyzing performance metrics. With the advent of AI, you can reduce the time spent on manual outreach, which allows you to focus on building relationships and crafting personalized pitches.
To stand out, earn a certification from the Digital Marketing Institute or take specialized or niche courses. Keep in mind that choosing the right e-commerce platforms, like WooCommerce, Shopify, or BigCommerce, guarantees that you can implement effective tracking and reporting systems. This will help you gain accurate commission payouts and better affiliate performance.
Pro tip: Getting real-life experience through an internship will help boost your resume and show hiring managers you mean business.
9. UX/UI Designer (With CRO Focus)
Key Responsibilities:
- Conduct A/B testing
- Analyze user behavior data
- Create conversion-focused designs
- Implement personalization strategies
- Design user interfaces based on AI insights
A seamless user experience can make or break a brand, and that’s where a UX/UI Designer with a focus on Conversion Rate Optimization (CRO) comes into play. Leverage AI tools like Sketch or Figma to hyper-personalize user experiences, enhance your design process, and create intuitive user interfaces.
A great starting point for advancing your skills in UX/UI design is Coursera’s UX Design Fundamentals. This free resource covers the essentials of user research, wireframing, prototyping, and usability testing. For a more hands-on approach to improving your workflows, use Baserow to create visually appealing apps and web designs without coding.
Image Source: Canva
10. Content Marketing Manager Or Ad Copywriter
Key Responsibilities
- Write and optimize ad copy
- Test and iterate copy variations
- Maintain brand voice guidelines
- Create personalized content at scale
- Develop AI-assisted content strategies
70% of consumers prefer to learn about a company’s products or services through articles rather than traditional ads. You can make that happen by engaging with your audience and persuading them to buy, subscribe, or follow your brand with catchy ad copies, blog posts, or social media updates.
Familiarize yourself with Google Analytics to know which posts engage users most, where they drop off, and how you can optimize to keep them coming back. To help refine your writing, check out this Copywriting Essentials course on Udemy.
For SEO-focused content, Skillshare’s SEO Writing for Blogs course walks you through optimizing your blog posts for keywords, competitor analysis, and link-building strategies. Choose from this list of the best AI writing tools to make your content creation more efficient.
Read more: How AI is Transforming Content Creation and SEO Practices
11. Lead Generation Expert
Key Responsibilities
- Optimize landing pages
- Analyze conversion metrics
- Set up lead-scoring systems
- Implement lead nurturing campaigns
Lead Generation Specialists focus on identifying and nurturing potential customers using targeted marketing ads or emails. AI tools let you predict customer behavior and identify the most promising leads using CRM tools like Salesforce or HubSpot. This allows you to track leads better and personalize your outreach.
Other tools, like LinkedIn Sales Navigator, ZoomInfo, and Apollo.io, are great for generating B2B leads. They offer advanced search filters and real-time insights to learn more about your leads. For more resources, browse HubSpot Academy to gain insight into this free Inbound Marketing Certification so you can better manage your sales pipeline.
12. Chatbot Marketing Specialist
Key Responsibilities:
- Design conversational flows
- Optimize response accuracy
- Monitor chatbot performance
- Integrate with marketing campaigns
- Implement natural language processing
Chatbot Marketing Specialists are increasingly valued in e-commerce, finance, and tech. Thanks to AI, you can now design and deploy chatbots to improve your customer experience and create seamless conversational flows that hook users in the sales funnel.
If you are just starting out, familiarize yourself with popular chatbot platforms like Dialogflow, Chatfuel, Botpress, or ManyChat. They offer templates and features that will help you create bots more easily so you can automate repetitive tasks like answering product inquiries.
Image Source: Canva
Where to Look for AI Marketing Roles
Bookmark these three sites and set up customized alerts for AI marketing positions that match your experience level and salary expectations.
1. The Influence Agency - Enrich Your AI Marketing Career
The Influence Agency is a specialized digital talent platform that stands out for its laser focus on marketing technology roles, particularly in AI and emerging tech. Unlike general job boards, we enrich marketers by putting them at the forefront of AI marketing. We also make sure that our job listings align with current industry needs and demands.
Key Features
- Industry insights from top marketing leaders
- Direct connection with marketing technology companies
- Tailored job matches based on AI expertise with a salary guide
- Access to exclusive AI marketing positions not posted elsewhere
2. LinkedIn - Network With Industry Professionals & Expand Your Reach
LinkedIn is the world's premier professional networking hub for AI marketing professionals. Its AI-powered algorithms help match you with relevant opportunities while its learning resources keep you updated with industry trends.
Key Features
- Company research tools
- AI-powered job recommendations
- Skills endorsements and certifications
- Direct networking with hiring managers
3. Indeed - Access Diverse Job Openings With Easy Applications
Indeed provides coverage of AI marketing positions across all levels and industries while simplifying the application process. It also has an extensive database and user-friendly interface, which make it easier to find and apply for marketing roles that match your criteria.
Key Features
- One-click application feature
- Interview preparation resources
- Vast database of AI marketing positions
- Company reviews and salary information
- Resume database accessible to recruiters
Reach Your Potential with AI in Marketing Jobs
As you decide what marketing roles you can upskill or apply for, think about how the right position can shape your future career. Which roles align with your skills and resources? Stay informed about these influencer marketing tools so you can grow alongside AI.
Ready to take the next step? Be sure to check out the open roles available at The Influence Agency today and see how you can make an impact in the future of artificial intelligence in marketing.