Strategy

Blog

Enhance your marketing strategies with The Influence Agency. We specialize in branding, digital strategy, customer journey mapping, and analytics to help brands grow with intention.

A black-and-white checkered flag waving in the wind.

Digital Marketing

How "Drive to Survive" and community-led marketing revved up f1's growth

In recent years, F1 marketing focused on community-led initiatives and increased their brand awareness in digital spaces. Learn their strategies here!

Read article

A "Chronically Online" banner featuring a L'Oréal Paris ad, an e.l.f. Cosmetics campaign, and a striking Adidas shoebox installation.

Digital Marketing

This week in marketing: What's shaking up the industry

Stay ahead in marketing! Discover Instagram’s “Blend,” LinkedIn’s new feed, Jessica Campbell’s bold partnership & more. Get the latest industry insights!

Read article

A "Chronically Online" banner with three trending images: a pastry with a Rhode lip product, a collection of dog-themed mugs, and a TSA security bin with travel essentials.

Digital Marketing

This week in marketing: New viral trends have entered the chat

This week, we’re breaking down the marketing moves that are making waves and revealing the strategies brands use to captivate their audiences. It’s definitely something you don’t want to miss!

Read article

A "Chronically Online" banner featuring a blurred close-up of a smiling person and a phone screen capturing two friends posing outdoors.

Digital Marketing

This week in marketing: DMs, Downvotes, and dreamy rewards

Brands like IKEA, Rhode, and Volkswagen are making magic, and Instagram updates are changing the way users communicate online. Read all the updates here!

Read article

Kaela Johnson gives a presentation at her middle school career fair

Influencer Marketing

Kaela johnson on carving a new path as a black freelancer

Influencer marketing freelancer Kaela Johnson shares insights on inclusivity, landing major clients, and thriving in the industry. Read the interview here!

Read article

A "Chronically Online" banner featuring a blurred orange and white figure and a close-up of an orange phone against a blue sky.

Digital Marketing

This week in marketing: Brand moves & platform power plays

New platforms are shaking things up, outdated hacks are getting exposed, and Instagram is teasing a game-changing update. Dive into this week’s marketing buzz!

Read article

Three cans of Poppi prebiotic soda on a bed of ice.

News

Poppi faces backlash after sending giant vending machines to influencers

Poppi faces backlash after sending giant vending machines to influencers for a Super Bowl campaign, with critics calling it excessive and out of touch.

Read article

A "Chronically Online" banner featuring a Heinz mustard collaboration, a dimly lit investigative scene, and a black-and-white image of a woman spinning a basketball.

Digital Marketing

This week in marketing: 2025 Super Bowl ads that won big

Super Bowl ads are always a masterclass in viral moments, brand storytelling, and connecting with your audience. Discover our favorites with key takeaways here!

Read article

A person writes in a notebook at a sleek black desk, reviewing a digital fashion collage on both a laptop and a tablet. The workspace includes a smartphone, a glass of water, and a carafe, creating a modern and organized setting.

Tips & Tools

How to create a new revenue stream for your creative Agency

Wondering how to diversify your revenue streams to take your business to the next level? Check out this blog with advice from experts at The Influence Agency.

Read article