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A digital graphic with two pink-framed panels. The left panel features bold text: "Chronically Online: Jan. 27 – Feb. 3," with two hands holding lavender smartphones. The right panel shows a young woman taking a selfie, with floating social media windows, including a man on a call, against a pastel gradient background.

Last Week in Marketing: Instagram Doing Overtime With New Platform Changes

Last Updated

February 3, 2025

Originally Published

February 3, 2025

Author

The Influence Agency

Big changes are shaking up the social media scene. From updates for Instagram Reels and grids to new moves on X, there’s a lot to unpack. Trust us—you’ll want to know how these shifts are shaping the digital landscape.

👀 Liked Reels Are Now Visible

Instagram’s new feature brings back a familiar vibe. Remember the old activity tab where you could see what your friends were liking? Well, it’s back, but this time for Reels! This update gives your followers a sneak peek into your Reels activity and preferences. 

⏳ 3 Minutes of Fame on Reels

Reels just got a major upgrade—video length is expanding from 90 seconds to 3 minutes, giving creators way more room to get creative and engage their audience!

💇‍♀️ Instagram’s New Look, Who Dis?

Bye bye squares, hello vertical grids! Instagram is testing a new vertically-aligned profile grid, changing how posts are displayed. The update aims to improve the scrolling experience and give profiles a more streamlined, modern look.

🔍 Mystery Solved

Ever wondered how Instagram chooses who to show your stories to? Well, Adam Mosseri, head of Instagram, just spilled all the secrets in his latest Instagram video. He revealed that the ranking of Stories is based on three main factors: how likely a user is to tap, like, or reply with a message. So if you were ever curious, now you know! 

🔋 Pinterest Ads Get a Power-Up

Pinterest is introducing new features like enhanced targeting options and immersive video ads. Brands will have more ways to reach users through shoppable content, AI-driven recommendations, and expanded ad placements across the platform.

⬆️ X Debuts New Vertical Video Feed

A new tab for vertical videos is rolling out, giving US users a dedicated section to scroll through short-form content. This move aims to compete with TikTok and Instagram Reels, reshaping the way users consume videos on the platform.

🤳 Snap It, Share It, Own It

Bluesky is introducing Flashes, a photo-sharing app that puts privacy and control front and center. Designed to enhance the platform’s existing features, Flashes offers a new way for users to share their photos on their own terms.

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