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Enhance your marketing strategies with The Influence Agency. We specialize in branding, digital strategy, customer journey mapping, and analytics to help brands grow with intention.

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Digital Marketing

This Week in Marketing: Coachella Brand Activations That Popped Off

2025 Coachella brand activations were bigger, bolder, and more immersive than ever. From viral pop-ups to celeb-studded launches, discover the top brand moments that stole the spotlight in Weekend 1.

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Digital Marketing

How to Leverage Cognitive Bias in Marketing for Your E-commerce Business

Cognitive biases in marketing help create targeted messages that drive conversion numbers. Learn about biases that impact your brand’s strategies here.

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Digital Marketing

This Week in Marketing: Feed Hacks, Feline Facts & Flashbacks

Catch up on the latest in marketing—campaigns, trends, updates, and everything in between. Join us as we break down what everyone is talking about this week.

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Digital Marketing

This Week in Marketing: What’s Poppin’ Off Online

Stay ahead of the game with the latest trends, bold campaigns, and industry insights. Join us as we break down what’s making waves in the marketing world.

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News

Musk's $33 Billion X and xAI Merger Signals New Era for AI-Driven Digital Engagement

Elon Musk merges X with xAI in a $33B deal, blending AI innovation with social media. Explore the impact this has on tech, marketing, and digital engagement.

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Branding

What Is Brand Personality? Build Yours + Take the Brand Personality Quiz!

Every great brand has a personality. Wondering what yours is? Take this quick & free brand personality quiz to uncover your brand’s voice and style today!

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Digital Marketing

March Marketing Madness: Campaigns That Slam-Dunked…and a Few That Fouled

March was packed with standout campaigns across sports, fashion, and beauty, and we're diving into the best of them! You won’t want to miss it!

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Digital Marketing

This Week in Marketing: The Buzz That’s Got Everyone Talking

Stay up to date with this week’s marketing insights! Join us as we break down everything worth talking about!

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Digital Marketing

How "Drive to Survive" and Community-Led Marketing Revved Up F1’s Growth

In recent years, F1 marketing focused on community-led initiatives and increased their brand awareness in digital spaces. Learn their strategies here!

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