Work with us

Media Buying

Blog

/

Discover expert insights on media buying, including Google Ads, social media advertising, programmatic, CTV, DOOH, and broadcast strategies, on The Influence Agency blog.

Ultimate Guide To Spotify Ads - The Influence Agency|||||||
Digital Marketing

The Ultimate Guide to Spotify Ads

In our ultimate guide to Spotify ads, we cover everything advertisers need to know in order to create and launch a Spotify ad campaign.

Read article

Free Tools For Google Ads Keyword - The Influence Agency
Digital Marketing

3 Free Tools for Google Ads Keyword and Competitor Analyses

Explore how to conduct effective competitor analysis on Google in The Influence Agency's blog. Learn strategies to stay ahead in your industry.

Read article

A laptop open to a Google search window||Close-up of a potential customer that is likely to find businesses that know how to improve Google ranking|A business owner using a laptop to view data about paid efforts
Digital Marketing

4 Simple Ways to Improve Your Google Search Ranking

Looking for ways on how to improve Google search ranking for your business? Check out this complete guide to learn more!

Read article

Ultimate Meta Business Manager Checklist - The Influence Agency|Screenshot of Meta Business Manager platform|Screenshot showing accounts section in Meta Business Manager. ‘Add’ a page button has been selected.|Screenshot of Business settings in Meta Business Manager|Screenshot of Meta Business Manager tracking website conversions using Pixel|Screenshot of Meta Business Manager’s admin access portal
Digital Marketing

The Ultimate Meta Business Manager Checklist for Beginners

Discover the essential Meta Business Manager checklist on The Influence Agency's blog. Streamline your social media management & advertising strategies effectively.

Read article

5 Types Of TikTok Ads - The Influence Agency|A diagram of TikTok ad safe zones|A diagram for how to use TikTok|An Example of a TikTok in-feed ad|Four examples of brand takeover TikTok ads|Four examples of TopView TikTok ads|A screenshot of the Versailles Run branded effects TikTok ads|An example of a branded hashtag challenge TikTok ad
Digital Marketing

5 Types of TikTok Ads

TikTok offers a variety of advertising solutions such as In-Feed, Brand Takeover, TopView, Branded Hashtag Challenge, and Branded Effects. Learn more here!

Read article

Is My Site Ready For Paid Advertising - The Influence Agency|Close up of a laptop screen displaying charts|Screenshot of Google Chrome’s Inspect screen
Digital Marketing

Is My Site Ready For Paid Advertising?

Paid advertising is a great way to reach customers quickly, but driving paid traffic to bad web pages is like burning money. Find out what your site needs before launching search, social or display ads.

Read article

The TikTok logo|a person launching the TikTok app on their smartphone|Three people watching TikTok ads|the TikTok logo on a smartphone screen
Social Media Marketing

Advertising on TikTok: Your 6-Step Guide

TikTok’s popularity and exponential reach make it the perfect platform for brand advertisements. But how do you start advertising on TikTok? Learn more here!

Read article

Friends cheering watching the Superbowl game on television.|NFL Superbowl promo poster|Statefarm tiktok screenshots of Jake on a set|Tom Yawney, VP of Business Development|Jordyn Gangbar, Project Manager|Rocco, Art Director Headshot|Jackie Tambosso, The Influence Agency CSM Headshot|Amaara Dhanji headshot|Chelsea Moore headshot|Stephanie Palasti headshot|||||||||Angela Chau Headshot||Gabby Headshot|Sari Headshot||Gabby Headshot|Sari Headshot|Jordyn Gangbar, Project Manager|Josh Filderman, Client Success Manager|Jackie Tambosso, Client Success Manager||||Stephanie Palasti, VP of Client Success|Maxim Kim, Lead Videographer|Angela Chau, Social Media Manager|Jess Copeland, Brand Director|Caelia Luk, Lead Developer||||Danielle Howson, Senior Content Manager|||||Samuel Butcher, Creative Director|
Creative

The Influence Agency’s Favourite Super Bowl Commercials

Super Bowl is marketing's biggest night of the year. Catch up with The Influence Agency as we look back on our favourite Super Bowl commercials!

Read article

Local Campaigns In Google Ads - The Influence Agency|screenshot of auto suggest ads in Google Maps|screenshot of similar places ads on Google Maps|screenshot of available Google Ads campaign goals.|GIF showing steps of how to enter your verification code in Google My Business|screenshots of ads on Google Maps, Search Network, YouTube, and Display Network|screenshot of navigational ads in Google Maps|GIF showing steps of how to enter your verification code in Google My Business|
Digital Marketing

Local Campaigns in Google Ads: A Guide to Increasing Your In-Store Sales

Learn how to drive in-store sales with Google Ads Local Campaigns & discover new features. To get started with Local campaigns & tailored paid media strategy, Call Us!

Read article

Subscribe to our newsletter

Stay up to date with the latest marketing, social media tips, guides and news.

Thank you! Now let's send you to the right place.
Oops! Something went wrong.
Please try again

Get your article featured on our blog

Learn more

Write with us

Get Your Article Featured on Our Blog - The Influence Agency
Advertisement for The Yearbook: Museum of Influence with a digital version of Girl with a Pearl Earring wearing headphones, displayed between classical columns.

Explore related goals

Strategy
Delivery
Production