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Whipping up ads with the wrong image dimensions for each social platform is a rookie mistake that’ll make your creative stick out like a sore thumb—and not in a good way. It’s the social media marketing equivalent of wearing formal attire to a pool party.
Those prime ad placements you’re paying for deserve better than haphazardly resized visuals that scream “Oops, I didn’t do my homework!” Lucky for you, your homework is already written, and it’s right here.
This comprehensive guide to social media ad sizes for 2024 is your only resource for optimal video and image sizes. Let’s get started!
With over 2.4 billion monthly active users, Instagram is an advertising powerhouse—which means brands and marketers need to know beyond cover photo and profile picture size requirements.
To captivate this platform’s massive audience, you need well-designed creative that looks sharp and polished across all formats. Here are the key ad sizes for this social media platform:
Pro Tip: For Instagram Stories and Reels, leave some space at the top and bottom to account for messaging overlays.
Facebook owns Instagram, so their feed/video dimensions match up. But they have some unique placements like those tall right-column ads that are perfectly optimized to grab attention from the sidebar while people scroll through the Facebook newsfeed on their desktop.
If you want to make the most out of your Facebook ads, here are the social media ad specs you need to keep in mind.
Pro tip: Facebook’s minimum size for ads is 600 pixels—but you’ll need way higher resolution than that if you actually want your ads to look crispy and fresh.
Remember that Facebook feed ads are often viewed across both mobile and desktop environments, so always aim for the recommended video or image size to avoid any unsightly upscaling mishaps across devices!
Now that you’ve refreshed your Facebook image sizes data bank, it’s time to take Pinterest for a spin! The ultra-visual nature of this social media platform makes it an ideal space for e-commerce, fashion, food, and other highly visual brands.
With that said, pins do use different social media ad sizes in comparison to other platforms. To make sure your Promoted Pins stay crisp and properly framed, stick to these social media ad specs:
Unlike other platforms that favor vertical aspect ratios, X (formerly Twitter) leans more toward landscape to fit feeds and timelines nicely. Don’t settle for tiny images here!
Instead, follow these recommended ad sizes for this social media platform:
Pro tip: While any video ad under 1GB can technically be uploaded, it’s best to keep your video file size under 30MB for optimal performance across X’s ad network.
It’s no secret that TikTok is one of the hottest social media playgrounds at the moment, especially when it comes to reaching the young’uns. Ignoring its advertising potential on mobile devices would be a massive missed opportunity.
As far as TikTok’s social media ad specs go, the general rule of thumb is to optimize for that addictive vertical viewing experience that dominates the small screen.
Snapchat is known for its AR filters, but it’s also a great advertising platform, especially if your demographic is mainly Gen-Z. Like TikTok, this is a mobile-first platform through and through.
Here are the prime ad sizes for this social media platform:
Pro tip: While Snapchat’s video and image ads pack a punch, their immersive Lens AR format unlocks utterly mind-bending creative potential! You can use Snapchat’s free Lens Studio tool to ensure your AR fits the app’s requirements.
For hitting professional audiences and building thought leadership, you can never go wrong with LinkedIn ads. Here are the recommended ad sizes for this social media platform:
TikTok and Snapchat may be the shiny new kids on the block, but YouTube remains an absolute titan for reaching those massive, global video audiences. With ad inventory across video on demand (VOD), live streams, custom content, and more—it’s a video marketer’s playground.
These are the social media ad sizes for YouTube you need to know:
Try Social Media Ads For Size With Digital Marketing Experts
This guide is your sign to quit winging social media ad sizes and start creating lovely, high-res visuals perfectly tailored for their intended placement. But remember, social media ad sizes are just one piece of the puzzle.
If you want high-converting ads on any social media platform, you need more than sizing smarts. You need a team that has mastered audience targeting, creative best practices, bid optimization, and all the other factors that separate mediocre ad performance from explosive success.
That’s where The Influence Agency comes in! We’re a full-service, boutique digital marketing agency with a team of creatives with years of experience transforming casual scroll-stoppers into loyal customers and repeat buyers.
Get in touch with us today and let’s start creating ads tailored for size…and results!