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What a week. From highly anticipated pop-ups and clever campaigns to new features on Instagram that will enhance user experience with more personalized interactions and creative expression, there’s a lot to discuss. Let’s dive in!
👋 Bye-Bye Bad Comments
While we’re not necessarily saying goodbye to negative comments, Instagram’s new feature, allowing users to privately downvote comments, could make them less visible. This downvote button, represented by a downward-facing arrow next to the like button, enables users to signal disapproval without publicly displaying a dislike count.
The aim is to help users manage their experience by moving poorly received comments lower in the feed, fostering a more positive environment.
💬 Message Makeover
Instagram has just rolled out exciting updates to its DM feature, introducing a range of new tools to supercharge user interaction. Now, you can share 30-second music clips directly in chats, schedule messages up to 29 days in advance, and easily translate messages across 99 languages.
Additionally, users can pin up to three key messages, keeping important conversations front and center. Group chat invites have also become easier with the addition of QR code sharing. These new features promise to elevate the messaging experience, making communication more dynamic than ever before.
🎀 The Rhode to Success
Hailey Bieber and the Rhode team have mastered the art of immersive brand experiences with their latest LA pop-up. From February 19th to 25th, fans can stop by Melrose Ave. for a chance to try and buy the entire Rhode collection (plus, limited edition products) IRL. The brand is taking care of fans with a rotation of local food vendors, curated drinks, and thoughtful freebies.
Because Rhode doesn’t have physical stores, hosting a pop-up like this is a brilliant way to keep excitement high, and connect with fans. Truly a masterclass in brand engagement!
💤 Dreamy Rewards
In a playful and innovative marketing move, IKEA Canada slid into Canadians' DMs with a cheeky late-night "U Up?" text, catching people scrolling during the wee hours.
This humorous approach wasn’t just for laughs—it cleverly targeted those who might be awake, unable to sleep comfortably (perhaps due to an uncomfortable mattress). The campaign’s wit and relatable strategy resonated with the audience, boosting brand awareness while reinforcing IKEA as a go-to solution for better sleep.
💋 Fonts That Are “So Fetch”
Two new font styles have arrived on Instagram Stories, offering users even more ways to personalize. One style channels a “Burn Book” vibe from Mean Girls, while the other embodies a coquette aesthetic. These fresh fonts allow users to express themselves in new ways, and we can't wait to see the creativity unleashed!
🚙 Buckle Up for Humor
In celebration of SNL's 50th anniversary, Volkswagen looked back to the classic sketch "The Californians," featuring Fred Armisen, Bill Hader, and Kristen Wiig. The ad promotes the all-electric ID.Buzz van in a hilarious way, blending nostalgia with innovation.
The ad's playful tone and memorable characters capture the spirit of SNL while introducing a modern twist for Volkswagen’s campaign.
What’s Next Online?
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