The digital era is home to trending content that can trigger a new phenomenon with the power of a hashtag. Whether it’s fashion, food, music, makeup, or random dance challenges, anything can go viral online.
Influencers of today are raking in millions of views, double taps, reshares, and comments by creating content on platforms like YouTube, TikTok, Instagram, Twitter, and Facebook. The best thing about content creation is that it is literally for everyone. From Boomers and Gen X all the way to Millennials and Gen Z, there is an audience for anyone to speak to.
But there is one certain group of content creators that are having a huge moment in the spotlight now: kid YouTubers.
Kids YouTubers target individuals in the same age range who are interested in learning about the newest toys, games, and other playful elements. So, if you’re curious about the top kid YouTubers that your own little ones are obsessed with, we have gathered everything you need to know about the most famous ones right here!
1. Ryan Kaji
Ryan Kaji is the star of Ryan’s World on YouTube. With a whopping 35.8 million subscribers, this 10-year-old is by far the most popular and highest-paid child content creator on YouTube. By reviewing a variety of toys, sharing DIY hacks, conducting science experiments, and uploading prank videos, this cool kid earns an estimated $30 million per year.
Making it a family affair, viewers will also see Ryan joined by his father, Shion, once in a while!
Thanks to his knack for providing substantial content for co-kiddos, it’s no surprise that Ryan has gained such massive popularity online and become one of the most popular kids YouTubers.
2. Mila Stauffer and Emma Stauffer
You know these charming twins.
Whether you have seen your own kids watch them or not, this sister duo is bound to have popped up on your Explore page at least once before. These kid YouTubers went viral a few years ago when they shared a funny video on their mom’s Instagram account—which got noticed by The Ellen Show.
That one Instagram video was the pivotal moment that catapulted these twins to international stardom. Their hilariously unfiltered honesty on gym experiences, boyfriends (yup!), stress, and makeup can be found on their two YouTube channels (Mila & Emma and Katie Stauffer). Their channels have 282k and 1.33 million subscribers, respectively, whereas each of their videos rakes in thousands of views and likes.
3. Anastasia Radzinskaya
Seven-year-old Anastasia also goes by the nickname Nastya—and her niche is household chores with some funny fictional stories on the side!
Alongside her father, Nastya produces optimistic and expressive content that is a perfect fit for her global audience. So far, this famous kid YouTuber has amassed a 110 million-strong audience on YouTube and a TikTok following of 7.3 million.
Her YouTube channel is titled Like Nastya, and once you watch her content, you’ll agree that there’s definitely something to “like” about Nastya!
4. Evan Breeze
Evan Breeze is the charismatic star of EvanTubeHD. With over seven million subscribers on YouTube, this 13-year-old kids’ YouTuber captivates audiences with his signature facial expressions that are a surefire method to make you smile.
This famous kid YouTuber often reacts to TikTok reels, reviews games, and even dabbles in pancake art. Basically, his channel is a melting pot of family-positive content.
5. Everleigh Rose
Everleigh Rose has 3.97 million subscribers on her YouTube channel, wherein she shares her knack for crafty videos, unboxing content, toy reviews, and food-related clips. This popular kid YouTuber even had a stint as a model for the Kardashian Kids collection.
So if your little one is a fashionista, they probably have seen a few of Everleigh Rose’s videos.
6. Quincy Faye and Laurice
Sisters often have the best dynamics—and Quincy Faye and Laurice are the epitome of the sister act. This duo is the mastermind behind Grown Ups Kids’ Toys on YouTube. With 2.44 million subscribers, Quincy Faye and Laurice have a massive audience that enjoys watching their vlog-style content that shines the spotlight on the newest toys on the market.
7. Brianna
The star of Brianna’s World on YouTube has so far gained 1.74 million subscribers, making her one of the most popular kid YouTubers! She is known for her DIY hacks, get-ready-with-me videos, shopping hauls, makeup tutorials, unboxing videos, fashion tips, back-to-school clips, and so much more.
Brianna’s channel is a treasure trove of everything under the sun that showcases her bright personality and talent for producing a variety of content.
8. Toys and Colors Crew
The Toys and Colors crew is a cast of Asian-American kids who make funny videos with a splash of educational content. These famous kid YouTubers—Wendy, Alex, Emma, Jannie, Lyndon, and Andrew—create a variety of videos ranging from pretend play and toy reviews to prank videos and science experiments.
These kids YouTubers have a powerhouse channel with a whopping 46.7 million subscribers, on which their most popular video has a mind-blowing 1 billion views! Their Aunties and Uncles also make cameos once in a while for extra fun!
9. Diana Kidisyuk and Roma Kidisyuk
Siblings Diana and Roma Kidisyuk are two of the most popular kid YouTubers who literally grew up on the platform. Their parents, Olena and Volodymyr, have been posting their videos since Diana was one. Their little brother Oliver has recently joined in, too!
Having been active since 2015, their official channel “Kids Diana Show” has amassed over 110 million subscribers. The best thing about these kid YouTubers is that their videos are dubbed into many languages for kids all over the world to enjoy!
10. Vlad and Niki
Little boys are a riot—especially when they’re brothers. Vladislav Vashketov and Nikita Vashketov, known as Vlad and Niki, star in the “global preschool phenomenon” that is their YouTube channel and its 104 million-strong following.
If your kids are fond of imaginative and fantasy-themed antics, they’re probably hooked on these popular kid YouTubers. They even have a podcast!
11. Bryton, Ashton, Paxton, and Payton
You can be whatever you want when you’re a kid with a big imagination, and that’s how siblings Bryton, Ashton, Paxton, and Payton became ninjas.
Aptly named Ninja Kidz, this family YouTube channel features kids who were raised in a martial arts studio. These famous kid YouTubers aren’t just charming, they’re also skilled ninjas, martial artists, gymnasts, and athletes. Their channel leans heavily towards action skits and challenge videos, but they also dabble in parodies and games.
12. The Hobby Kids
Your kids love The Hobby Kids, as they are some of the most popular kids’ YouTubers today with almost 5 million subscribers. HobbyPig, HobbyFrog, and HobbyBear are brothers who make videos with their HobbyMom and HobbyDad to form HobbyFamilyTV!
Fun fact: the Hobby Kids also have an animated TV show called HobbyKids Adventures, which features animated versions of themselves. Seriously, find us another set of kids YouTubers with doing something that cool… we’re waiting.
13. River and Wilder
Watch out for these two brothers from Canada—they’ve probably stolen your kids’ hearts!
Currently standing at 1.16 million subscribers, The River and Wilder Show is a treasure trove of fun outdoor adventures for the young and young at heart. They do camping trips, hiking trails, fishing expeditions, and wildlife encounters. Their family channel also has a lot of fun videos where they play games, do challenges, make jokes, and prank each other.
14. Adley McBride
If you ask us, the best job in the world is being a professional fun-haver, which is exactly what A for Adley is! This famous kid YouTuber from Utah makes a ton of fun videos with her dad where they do toy reviews, unboxing videos, pretend play, nursery rhymes, and more.
Your kids will also love their colourful and magical videos where they explore different worlds, meet new friends, and have fun adventures. Adley has over 6 million subscribers and more than 8 billion views—most YouTube channels wish they had those numbers!
15. Little Chefs from My World Kitchen
Is your kid a little Master Chef in the making? They’re probably all up in My World Kitchen Channel! This children’s cooking show stars kids ages 6 to 8 from all over the world, showing how to make their favourite dishes from their cultures.
They share the recipes, ingredients, cooking methods, and stories behind their food. My World Kitchen is produced by BBC Studios and airs on CBeebies, a British children's channel.
It’s a Kid’s World
It’s a kid’s world—and they’re quickly taking over online spaces as some of the most influential social media personalities.
If you’re interested in collaborating with top kids YouTubers, content creators, and influencers, look no further than The Influence Agency. We’re a leading influencer marketing agency with the largest database of social media personalities in North America. Producing campaigns that make an impact begins right here.