Find the perfect face for your brand
Shine brighter than your competition by making beauty influencers the face of your brand.
Work with us
Beauty influencer marketing
Shine brighter than your competition by making beauty influencers the face of your brand.
Work with us
The “look great, feel great” way of thinking has resulted in women spending an average of $3,756 a year on their appearance. People want to make sure that they’re investing in the right products, which is why 67% of consumers turn to social media influencers when they want more information about beauty products before purchasing them.
Work with us
At The Influence Agency, we understand the beauty industry is ever-evolving and because of this, there is stiff competition between brands within this market. With our team’s digital marketing expertise, you’ll be able to secure a partnership with the perfect social media personality who will influence their followers to see the beauty in your brand.
Beauty influencer marketing has become one of the most popular ways for brands to prove to the public that their products are exactly what consumers need. Even beauty empires such as Estée Lauder boost their brand with beauty influencer marketing—a staggering 75% of their marketing budget is allocated to influencers.
As a brand in the beauty industry, you want to be visible to the crowd that’s constantly investing in their appearance and looking to improve their skincare regimen. These are the exact people who follow beauty influencers. Once you gain their trust, you’ll earn customers that are loyal to your brand long-term, because skincare doesn’t stop for the beauty-conscious crowd. Through beauty influencer marketing, you’ll have a trusted public figure who can convince their followers to look at your brand.
Authenticity and Credibility
Targeted Audience Reach
Inspire Brand Loyalty
High Engagement Rates
Access to a Global Audience
Expertise in Beauty-Related Content
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Unleash the power of influence
With a predicted worth of $716.3 billion by 2025, it’s clear that the beauty industry is on an upward trajectory with continued innovation in technological advancements, inclusivity, and beyond. The time is now to jump on beauty influencer marketing!
Lock in your target audience with our full-service influencer marketing approach. We drive impact and results across key social media channels–Instagram, Facebook, YouTube, and TikTok!
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Wow your fans on their favourite social media platform with user-generated content. Our UGC programs are excellent avenues for beauty brands looking to increase digital engagement and widen their market.
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Get exposure from top beauty influencers through our effective influencer gifting programs. We strategically choose the who's who in the beauty world to showcase your products.
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Our brand ambassador programs identify and partner you with individuals who resonate deeply with beauty consumers to create loyal brand advocates.
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Strategic brand partnerships are what we do best. Get your content whitelisted to exponentially increase your credibility and reach.
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What our clients love about us
Working with The Influence Agency has been an exciting and engaging experience. We appreciate their in-depth knowledge of the influence marketing space and their ability to align our mission with top influencers who help drive awareness of our fundraising initiatives"
Glenn van Gulik
Secretary for PR and Territorial Marketing
Having blogged for 10 years and having worked with a plethora of agencies, The Influence Agency team has been one of the top agencies I've connected with. Their ability to both balance creator relations and interests, while maintaining the priorities of their brands is incredibly impressive. As a creator, the team is always supportive and responsive and truly makes developing branded content seamless! I always look forward to working with them!
@melhwang
We have been working with TIA for 2+ years here at Staples and it's been an absolutely wonderful experience. They bring great energy and knowledge to the table and we have seen a great impact on our social channels ever since they took on our account. Cannot recommend enough!
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Guneet Benipal
Manager, Social Media Content
It was amazing to work with Stephanie and Kitty on our holiday Influencer programs. Responsive, professional and hard working - perfect partners! - would recommend over and over!
Andrew Verescak
Senior V.P. of Business Development
The Influence Agency is phenomenal. They’re incredible outside-the-box thinkers and we’re a great alternative to the traditional marketing efforts taken for the NFP I work for. We worked directly with Stephanie and Tom, both who had a high level understanding of the industry and a completely professional approach to social promotion. Looking forward to working with their team again!
Nicki Lamont
Global Digital Lead
The Influence Agency put on one of my favorite events ever for the launch of youtheory in Canada! The vibe was unmatched, with staff and creators enjoying themselves equally on the rooftop. It was also very diverse - both men and women were in attendance, which is rare since these events are usually female-dominated. They also didn’t forget us mature creators! It was refreshing to be part of a launch that values my age group. Thank you so much for the invite, TIA! More brands should take a page out of your book.
LaToya Ingleton
If you're looking for experts in the digital space, you HAVE to team up with The Influence Agency. We've been leveraging their expertise for over 12 years, and couldn't be happier to have them on our side. They take pride in what they do, and have put together an incredibly versatile team that can take care of all of the digital services we require. Highly, highly recommend our friends at TIA.
Vito Mastrorillo:
President
Working with The Influence Agency to help launch our TikTok and Pinterest ad campaign strategies over the last 9 months was one of the best decisions we've made this year. We searched across Canada for an agency to align with our vision and marketing needs and found that their offerings and ratings were second to none. It's been a dream to work with both the team who were not only terrific and quick communicators (even with the time difference!), but also very professional and knowledgeable - clear experts in their field. We've been happy with our results and would recommend TIA!
Natasha Eng
Director, Social Media and Marketing
At Universal Music, we are frequently tasked with launching new albums and products with little to no notice which can prove challenging for traditional agencies.
The team at the Influence Agency have proven time and time again their ability to be both nimble and efficient at delivering influencer campaigns that are strategically targeted, creative and most importantly impactful with our artists audiences.
Fraser MacKenzie
Senior Director Digital
Wow – what an event! We are still buzzing over here. It was truly a memorable evening. The attention to detail was particularly impressive. Every element, from the décor, the drink menu names, the photo booth, the signage, etc., was meticulously planned and executed. It’s clear there was a lot of thought and care into making the event special.
We appreciate all the hard work that went into making our new line's launch party successful.
Colleen Roberts
Manager, Media, Global Marketing
Your brand is beautiful—let’s show the world how beautiful by partnering with some truly amazing people. If you’re ready to produce runway-ready marketing, we’d love to introduce you to some of our favorite beauty influencers.
Contact us to glam up your next campaign!
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We're dedicated to fostering authentic connections, amplifying your voice, and providing opportunities for you to collaborate with renowned brands.
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