Find the perfect musician for your brand

Sing your brand’s story through pitch-perfect music influencer marketing campaigns. 

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Music influencer marketing

Perfect Musician For Your Brand - The Influence Agency
Music Influencer Marketing - The Influence Agency
Music Influencer Marketing - The Influence Agency
Music Influencer Marketing Campaigns - The Influence Agency
Music Influencers Can Benefit Your Business - The Influence Agency
Music Influencer Marketing With Results - The Influence Agency

How using music influencers can benefit your business

Statistics reveal that a person spends an average of 26.9 hours a week listening to music. At the same time, 68% of people between the ages of 18 and 34 years old listen to music every day. With so many people consistently tuned in to what this industry has to offer, it’s no surprise that music influencers continue to rake in more followers each day. 

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Music influencer marketing with results

Through The Influence Agency, your brand can secure a partnership with the world’s top music influencers. Creating campaigns that are tailored to the interests of your target market is a breeze when a skilled team of digital marketing experts is right behind you. After all, why dance to the beat of traditional advertising when The Influence Agency is here to help you cut through the noise with your own smash hit?

Brands that establish partnerships with these music artists will be able to gain access to this large network of attentive audiences who trust the opinions and recommendations of these online celebrities. Connecting with your target audience is simple when you get a social media personality to star in your music influencer marketing! 

Why music influencer marketing?

TikTok, which is one of the most popular platforms for music influencers, experienced an explosive growth of 75% in 2020. The onset of the pandemic has resulted in a constant search for entertainment—and music just so happens to be a popular solution. By 2023, the music industry is projected to have a global revenue of $65.17 billion.

The elements that these social media personalities have influence over aren’t limited to the music industry alone. As well-rounded artists, their fans and followers all over the globe also have a keen interest in the fashion, beauty, and lifestyle aspects of these stars. Ultimately, this has made way for endless marketing and advertising opportunities for various brands. 

Authenticity and Credibility

Targeted Audience Reach

Inspire Brand Loyalty

High Engagement Rates

Access to a Global Audience

Expertise in Music-Related Content

Learn how we helped Napoleon reach 16 million grill enthusiasts on TikTok with influencer marketing

Read the case study

Summit Creative Award 2023 WinnerNapoleon Grills
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Unleash the power of influence

Our influencer marketing services

Music influencers have built massive communities of followers thanks to their catchy content and pulse on the industry. Whether it’s song or dance covers of the hottest hits or viral TikTok videos with catchy background tracks, these social media influencers continue to successfully capture the attention of audiences with similar interests. 

Full-service influencer marketing

Lock in your target audience with our full-service influencer marketing approach. We drive impact and results across key social media channels–Instagram, Facebook, YouTube, and TikTok!

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UGC programs

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A music career isn’t required to connect. Our UGC programs are excellent avenues for music brands looking to increase engagement and expand their market.

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Influencer gifting campaigns

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Get exposure from top music influencers through our effective influencer gifting programs. We strategically choose the who's who in the music world to showcase your products. 

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Brand ambassador endorsements

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Our brand ambassador programs identify and partner you with individuals who resonate deeply with music fans. Turn passive listeners into attuned brand advocates. 

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Influencer content whitelisting

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Strategic brand partnerships are our forté. Get your content whitelisted to exponentially increase your brand's credibility and reach. 

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Testimonials

What our clients love about us

Working with The Influence Agency has been an exciting and engaging experience. We appreciate their in-depth knowledge of the influence marketing space and their ability to align our mission with top influencers who help drive awareness of our fundraising initiatives"

Glenn van Gulik

Secretary for PR and Territorial Marketing

Wow – what an event! We are still buzzing over here. It was truly a memorable evening. The attention to detail was particularly impressive. Every element, from the décor, the drink menu names, the photo booth, the signage, etc., was meticulously planned and executed. It’s clear there was a lot of thought and care into making the event special.

 

We appreciate all the hard work that went into making our new line's launch party successful.

Colleen Roberts

Manager, Media, Global Marketing

The Influence Agency is phenomenal. They’re incredible outside-the-box thinkers and we’re a great alternative to the traditional marketing efforts taken for the NFP I work for. We worked directly with Stephanie and Tom, both who had a high level understanding of the industry and a completely professional approach to social promotion. Looking forward to working with their team again!

Nicki Lamont

Global Digital Lead

Having blogged for 10 years and having worked with a plethora of agencies, The Influence Agency team has been one of the top agencies I've connected with. Their ability to both balance creator relations and interests, while maintaining the priorities of their brands is incredibly impressive. As a creator, the team is always supportive and responsive and truly makes developing branded content seamless! I always look forward to working with them!

@melhwang

We have been working with TIA for 2+ years here at Staples and it's been an absolutely wonderful experience. They bring great energy and knowledge to the table and we have seen a great impact on our social channels ever since they took on our account. Cannot recommend enough!

Guneet Benipal

Manager, Social Media Content

Working with The Influence Agency to help launch our TikTok and Pinterest ad campaign strategies over the last 9 months was one of the best decisions we've made this year. We searched across Canada for an agency to align with our vision and marketing needs and found that their offerings and ratings were second to none. It's been a dream to work with both the team who were not only terrific and quick communicators (even with the time difference!), but also very professional and knowledgeable - clear experts in their field. We've been happy with our results and would recommend TIA!

Natasha Eng

Director, Social Media and Marketing

It was amazing to work with Stephanie and Kitty on our holiday Influencer programs. Responsive, professional and hard working - perfect partners! - would recommend over and over!

Andrew Verescak

Senior V.P. of Business Development

At Universal Music, we are frequently tasked with launching new albums and products with little to no notice which can prove challenging for traditional agencies.

The team at the Influence Agency have proven time and time again their ability to be both nimble and efficient at delivering influencer campaigns that are strategically targeted, creative and most importantly impactful with our artists audiences.

Fraser MacKenzie

Senior Director Digital

If you're looking for experts in the digital space, you HAVE to team up with The Influence Agency. We've been leveraging their expertise for over 12 years, and couldn't be happier to have them on our side. They take pride in what they do, and have put together an incredibly versatile team that can take care of all of the digital services we require. Highly, highly recommend our friends at TIA.

Vito Mastrorillo:

President

The Influence Agency put on one of my favorite events ever for the launch of youtheory in Canada! The vibe was unmatched, with staff and creators enjoying themselves equally on the rooftop. It was also very diverse - both men and women were in attendance, which is rare since these events are usually female-dominated. They also didn’t forget us mature creators! It was refreshing to be part of a launch that values my age group. Thank you so much for the invite, TIA! More brands should take a page out of your book.

LaToya Ingleton

Ready to get started?

You’re closer than you think to taking your brand to new heights through music influencer marketing. If you’re ready to start hitting all the right notes, allow us to introduce you to some of the most popular music influencers in the world. 

Contact us to kick off your next groovy campaign!

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