We live in the post-digital age wherein people are constantly on their phones or laptops to search about their needs and questions. Meanwhile, businesses need to take the role of the “problem-solver” in the lives of the customers they serve. This is why a business’s Google search ranking is more important than ever.
Every day and every minute, customers are reaching out, typing out their needs, concerns, and questions on Google’s search bar. Is your business ready to show up in this vital digital space? With these tips on how to improve Google search ranking for your business, you’ll be right where you need to be!
In this article, we’ll talk about the following:
Let’s get started!
How to Improve SERP Ranking with Paid Methods
About Paid Search Advertising
Paid or organic methods can be utilized to improve the visibility of a website and to attract more customers to it. We’re going to talk about paid methods first.
One important note here is that businesses can NOT pay to organically rank higher on Google’s search engine result page. Ranking higher organically on this page takes time and effort.
However, by using ads that show up on the SERP, businesses can still increase their visibility and target a customer's intent when they are actively looking for a product or service on Google.
To do the paid approach, you would need to use Google Ads (formerly Google AdWords). It's a pay-per-click (PPC) auction in which businesses bid on target keywords to have advertising appear on Google's front page. This approach is the core of search engine marketing.
Advertisers set the price per click (bid) for a target term in a given geography. Aside from paid search advertising that publishes ads that blend in with the rest of the organic results, there are various campaign types available in Google Ads, such as:
- Display ads;
- Video ads;
- Shopping ads; and
- Remarketing ads.
such as producing leads, sales, impressions, and clicks.
Best Practices to Consider While Building a Paid Campaign
- Select keywords wisely - You can use Google Ad’s keyword planner to determine the keyword according to a niche that also satisfies a user's search queries.
- Define parameters carefully - Negative keywords can be used to tell Google when your ad should not be displayed. For instance, you might not want your Chromebook ad to show up in a search for "Chromebooks" that also includes the phrase "free."
- Keep a close eye on your campaign - Examine the popularity of your ad and what people do when they click on it. This will assist you in determining what is performing effectively and where your campaign may be strengthened.
- Synergize your marketing efforts - As we’ve mentioned, there are various campaigns that you can launch on Google Adwords. By making sure that campaigns do not operate in a silo, you can have an omnichannel approach that is targeted towards key goals that your business has - whether it’s generating leads, increasing sales, raising brand awareness, or launching a product, and so on.
How to Improve Organic Results
About Organic Search Rankings
When talking about how to improve Google ranking organically, there is no way to directly pay for it. If there is a price to succeeding in getting better rankings, it will be in the effort that your business puts into securing a better organic search ranking.
To compare and contrast, paid ads will give you instant results within the duration of the paid campaign. On the other hand, organic SEO will take some time to show results. However, once you’ve established your ranking on the search engine results page, it’s like having an always-on campaign that is free — as long as you do the required upkeep to maintain your ranking.
Best Practices on How to Improve SERP Ranking Organically:
- Use relevant keywords - Keywords are not just for ads. Do keyword research before building out the content on your website or website’s blog. Determine the queries/terms/keywords users might be interested in and also relevant to your brand. This will help to improve website ranking.
- Make sure your content is detailed - Create content that covers the issue in-depth, incorporates semantic keywords, and answers users' inquiries. You can get an idea of what questions customers are frequently asking about any topic by looking at the “People also ask” section on Google’s search results.
- On-page SEO Optimization - This includes technical aspects like using strategic meta tags, headings, and other on-page information that will help improve the website's ranking for your targeted keywords.
- Off-page SEO Optimization - To increase the credibility and rank of the website, off-page SEO focuses on generating high-quality backlinks.
Boost Your Business with Paid & Organic Strategies
By strategically using both paid and organic strategies, you will be able to get the visibility you need to build your brand’s presence and attract more customers. If you’re looking to effectively improve Google's ranking on SERP, we recommend exploring search engine optimization, supported by content marketing and targeted Google ads. If you have further questions about how to improve SERP ranking, contact our team today!