Influencer vs Content Creator Marketing

What does Influencer Marketing look like in 2022? Once a novelty in the world of social media marketing it has evolved into a lucrative business model that has become ubiquitous across so many brands across many industries. So what’s the difference between Influencer Marketing vs Content Creator Marketing? Anna Andersen is the Director of Influencer Marketing at Conde Nast, where she and her team work to marry the right influencer with the right advertising partner and the right publishing platform to deliver amazing results. Today on the podcast, Anna, Tom and Keith discuss how an Influencer has the potential to cross-over and become a ture content creator and develop successful partnerships with global brands.