Find the perfect adventurer for your brand

Dream bigger for your brand by embracing outdoor adventure influencer marketing. 

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Outdoor and adventure influencer marketing

Outdoor And Adventure Marketing - The Influence Agency
Brand With Outdoor And Adventure Influencer Marketing - The Influence Agency
Perfect Outdoor Influencer For Your Brand - The Influence Agency
Outdoor And Adventure Marketing With Results - The Influence Agency
Outdoor And Adventure Can Benefit Your Business - The Influence Agency
Outdoor And Adventure - The Influence Agency

How using outdoor adventure influencers can benefit Your business

The search for adventure continues to be on the rise. In the U.S. alone, the outdoor recreation economy generates $788 billion in consumer spending. Research shows that businesses in the outdoor recreation industry and its participants support 2.1% of the country’s economic output. Outdoor and adventure influencers are among the top recommenders of these activities that are now skyrocketing in popularity.

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Outdoor and adventure influencer marketing with results

Outdoor and adventure influencer marketing gives businesses the opportunity to instantly boost brand awareness amongst the adventure-loving crowds. The Influence Agency continues to facilitate these dynamic partnerships by connecting businesses with the most suitable social media personalities. Our team produces influencer marketing campaigns that will succeed at convincing audiences to explore your brand. 

By documenting their adventurous lives on platforms like Instagram, TikTok, and YouTube, these bold influencers actively encourage their audience to explore nature’s best in the great outdoors. The love for their outdoor adventures transcends multiple demographics, which is why their content resonates with people of all ages. 

Why outdoor and adventure influencer marketing?

These social media personalities don’t just have a ton of influence on the outdoor activities that their followers try out; when searching for the equipment necessary to carry out these adventures, their opinion is greatly valued as well. Their influence is one of the key elements behind the rising sales of outdoor gear. In 2020, the sales of bicycles increased by 63%, while paddle sport products saw a rise of 56%.

With the global adventure tourism market projected to reach $1,626.7 billion in 2026, at a CAGR of 13.3% from 2019 to 2026, it’s clear that demand for adventure will not be slowing down anytime soon. There’s no denying that an industry that’s thriving calls for businesses to step it up in the marketing game with outdoor influencers. 

Authenticity and Credibility

Targeted Audience Reach

Inspire Brand Loyalty

High Engagement Rates

Access to a Global Audience

Expertise in Outdoor/Adventure Content

Learn how we helped Napoleon reach 16 million grill enthusiasts on TikTok with influencer marketing

Read the case study

Summit Creative Award 2023 WinnerNapoleon Grills
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Unleash the power of influence

Our influencer marketing services

This industry is climbing its way to the top, and the outdoor and adventure influencers play a huge role in this rising popularity. Through their enthralling and Instagrammable content, they’re influencing their audience to step out and connect with nature.

Full-service influencer marketing

Lock in your target audience with our full-service influencer marketing approach. We drive impact and results across key social media channels–Instagram, Facebook, YouTube, and TikTok!

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Woman on her couch watching TV
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UGC programs

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Dominate your fans’ favourite social media platform with user-generated content. Our UGC programs are excellent avenues for outdoor and adventure brands looking to increase engagement and expand their market.

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Influencer gifting campaigns

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Get exposure from top outdoor adventure influencers through our effective influencer gifting programs. We strategically choose the who's who in this space to showcase your products. 

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Brand ambassador endorsements

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Our brand ambassador programs identify and partner you with individuals who resonate deeply with outdoor lovers. Make them die-hard brand advocates!

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Influencer content whitelisting

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Strategic brand partnerships are our specialty. Get your content whitelisted to exponentially increase your brand's credibility and reach. 

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Testimonials

What our clients love about us

The Influence Agency put on one of my favorite events ever for the launch of youtheory in Canada! The vibe was unmatched, with staff and creators enjoying themselves equally on the rooftop. It was also very diverse - both men and women were in attendance, which is rare since these events are usually female-dominated. They also didn’t forget us mature creators! It was refreshing to be part of a launch that values my age group. Thank you so much for the invite, TIA! More brands should take a page out of your book.

LaToya Ingleton

Working with The Influence Agency has been an exciting and engaging experience. We appreciate their in-depth knowledge of the influence marketing space and their ability to align our mission with top influencers who help drive awareness of our fundraising initiatives"

Glenn van Gulik

Secretary for PR and Territorial Marketing

If you're looking for experts in the digital space, you HAVE to team up with The Influence Agency. We've been leveraging their expertise for over 12 years, and couldn't be happier to have them on our side. They take pride in what they do, and have put together an incredibly versatile team that can take care of all of the digital services we require. Highly, highly recommend our friends at TIA.

Vito Mastrorillo:

President

The Influence Agency is phenomenal. They’re incredible outside-the-box thinkers and we’re a great alternative to the traditional marketing efforts taken for the NFP I work for. We worked directly with Stephanie and Tom, both who had a high level understanding of the industry and a completely professional approach to social promotion. Looking forward to working with their team again!

Nicki Lamont

Global Digital Lead

Having blogged for 10 years and having worked with a plethora of agencies, The Influence Agency team has been one of the top agencies I've connected with. Their ability to both balance creator relations and interests, while maintaining the priorities of their brands is incredibly impressive. As a creator, the team is always supportive and responsive and truly makes developing branded content seamless! I always look forward to working with them!

@melhwang

Wow – what an event! We are still buzzing over here. It was truly a memorable evening. The attention to detail was particularly impressive. Every element, from the décor, the drink menu names, the photo booth, the signage, etc., was meticulously planned and executed. It’s clear there was a lot of thought and care into making the event special.

 

We appreciate all the hard work that went into making our new line's launch party successful.

Colleen Roberts

Manager, Media, Global Marketing

We have been working with TIA for 2+ years here at Staples and it's been an absolutely wonderful experience. They bring great energy and knowledge to the table and we have seen a great impact on our social channels ever since they took on our account. Cannot recommend enough!

Guneet Benipal

Manager, Social Media Content

It was amazing to work with Stephanie and Kitty on our holiday Influencer programs. Responsive, professional and hard working - perfect partners! - would recommend over and over!

Andrew Verescak

Senior V.P. of Business Development

At Universal Music, we are frequently tasked with launching new albums and products with little to no notice which can prove challenging for traditional agencies.

The team at the Influence Agency have proven time and time again their ability to be both nimble and efficient at delivering influencer campaigns that are strategically targeted, creative and most importantly impactful with our artists audiences.

Fraser MacKenzie

Senior Director Digital

Working with The Influence Agency to help launch our TikTok and Pinterest ad campaign strategies over the last 9 months was one of the best decisions we've made this year. We searched across Canada for an agency to align with our vision and marketing needs and found that their offerings and ratings were second to none. It's been a dream to work with both the team who were not only terrific and quick communicators (even with the time difference!), but also very professional and knowledgeable - clear experts in their field. We've been happy with our results and would recommend TIA!

Natasha Eng

Director, Social Media and Marketing

Ready to get started?

Nothing feels as good as some fresh air—except maybe running an amazing outdoor adventure influencer marketing campaign. If you’re ready to find success off the beaten path, allow us to introduce you to the most daring outdoor adventure influencers! 

Contact us to kick off your next adventurous campaign!

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