Find the perfect athlete for your brand
Sprint toward brand recognition by teaming up with the world’s premier athletes.
Work with us
Athlete and sports influencer marketing
Sprint toward brand recognition by teaming up with the world’s premier athletes.
Work with us
The fitness industry is growing like never before; more and more people are motivated by those they see on their feeds working out. Athlete influencers are the visible product of what living a health-conscious lifestyle can lead to. This is why millions of people trust what they have to say. Businesses looking to build a partnership with the right athlete can quickly shine the spotlight on their brand through strategic athlete influencer marketing.
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Professional athletes aren’t just ruling the playing field, they’re dominating social media platforms as well. The Influence Agency can help you jump-start a branded partnership with the biggest names in the sports industry from our extensive database. We understand the power behind securing trusted partnerships, and with this knowledge, we continue to provide companies with epic digital marketing campaigns that stand out.
The rise of interest in health and wellness is quickly becoming a universal goal of every age group, and because of this, athlete influencers find themselves reaching a demographic composed of all ages. Because being fit involves more than just workout routines and a healthy lifestyle, the followers of these athlete influencers have a huge interest in all aspects of their lifestyle as well. This can range from the type of equipment they use, to what they wear, what they eat, and what they drink.
Athletic influencers are a crucial representation of what it means to be #FitnessGoals. Their content is often the subtle push people need to get up and get moving. Athlete influencers aren’t just engaging their audience, they’re shaping the world into a healthier place.
Authenticity and credibility
Targeted audience reach
Inspire brand loyalty
High engagement rates
Access to a global audience
Experts in sports content
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Unleash the power of influence
The sports industry is worth an estimated $500 billion—clear proof that people are on the edge of their seats for athletic content. Equipping your brand with the right brand ambassador can increase your company’s visibility exponentially. At The Influence Agency, we understand the importance of creating strong partnerships with people who match your business’s image, tone, and demographic.
Lock in your target audience with our full-service influencer marketing approach. We drive impact and results across key social media channels–Instagram, Facebook, YouTube, and TikTok!
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Dominate your fans’ favourite social media platform with user-generated content. Our UGC programs are excellent avenues for sports brands looking to increase engagement and expand their market.
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Get exposure from top sports influencers through our effective influencer gifting programs. We strategically choose the who's who in the athletic world to showcase your products.
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Ready to go pro? Our brand ambassador programs identify and partner you with individuals who resonate deeply with sports fans. Turn passive viewers into die-hard brand advocates.
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Strategic brand partnerships are our specialty. Get your content whitelisted to exponentially increase your brand's credibility and reach.
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What our clients love about us
The Influence Agency put on one of my favorite events ever for the launch of youtheory in Canada! The vibe was unmatched, with staff and creators enjoying themselves equally on the rooftop. It was also very diverse - both men and women were in attendance, which is rare since these events are usually female-dominated. They also didn’t forget us mature creators! It was refreshing to be part of a launch that values my age group. Thank you so much for the invite, TIA! More brands should take a page out of your book.
LaToya Ingleton
Having blogged for 10 years and having worked with a plethora of agencies, The Influence Agency team has been one of the top agencies I've connected with. Their ability to both balance creator relations and interests, while maintaining the priorities of their brands is incredibly impressive. As a creator, the team is always supportive and responsive and truly makes developing branded content seamless! I always look forward to working with them!
@melhwang
At Universal Music, we are frequently tasked with launching new albums and products with little to no notice which can prove challenging for traditional agencies.
The team at the Influence Agency have proven time and time again their ability to be both nimble and efficient at delivering influencer campaigns that are strategically targeted, creative and most importantly impactful with our artists audiences.
Fraser MacKenzie
Senior Director Digital
We have been working with TIA for 2+ years here at Staples and it's been an absolutely wonderful experience. They bring great energy and knowledge to the table and we have seen a great impact on our social channels ever since they took on our account. Cannot recommend enough!
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Guneet Benipal
Manager, Social Media Content
The Influence Agency is phenomenal. They’re incredible outside-the-box thinkers and we’re a great alternative to the traditional marketing efforts taken for the NFP I work for. We worked directly with Stephanie and Tom, both who had a high level understanding of the industry and a completely professional approach to social promotion. Looking forward to working with their team again!
Nicki Lamont
Global Digital Lead
Wow – what an event! We are still buzzing over here. It was truly a memorable evening. The attention to detail was particularly impressive. Every element, from the décor, the drink menu names, the photo booth, the signage, etc., was meticulously planned and executed. It’s clear there was a lot of thought and care into making the event special.
We appreciate all the hard work that went into making our new line's launch party successful.
Colleen Roberts
Manager, Media, Global Marketing
It was amazing to work with Stephanie and Kitty on our holiday Influencer programs. Responsive, professional and hard working - perfect partners! - would recommend over and over!
Andrew Verescak
Senior V.P. of Business Development
Working with The Influence Agency to help launch our TikTok and Pinterest ad campaign strategies over the last 9 months was one of the best decisions we've made this year. We searched across Canada for an agency to align with our vision and marketing needs and found that their offerings and ratings were second to none. It's been a dream to work with both the team who were not only terrific and quick communicators (even with the time difference!), but also very professional and knowledgeable - clear experts in their field. We've been happy with our results and would recommend TIA!
Natasha Eng
Director, Social Media and Marketing
If you're looking for experts in the digital space, you HAVE to team up with The Influence Agency. We've been leveraging their expertise for over 12 years, and couldn't be happier to have them on our side. They take pride in what they do, and have put together an incredibly versatile team that can take care of all of the digital services we require. Highly, highly recommend our friends at TIA.
Vito Mastrorillo:
President
Working with The Influence Agency has been an exciting and engaging experience. We appreciate their in-depth knowledge of the influence marketing space and their ability to align our mission with top influencers who help drive awareness of our fundraising initiatives"
Glenn van Gulik
Secretary for PR and Territorial Marketing
You’re just a few dribbles away from scoring superior visibility for your own brand through athlete influencer marketing. If you’re ready to make a 3-point shot in the marketing game, we’ll introduce you to the best sports influencers to ensure a winning partnership.
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