How we executed an award-winning
influencer marketing campaign for Jamieson vitamins
TIA case studies
Request a quote
How we executed an award-winning
2021 Summit International Awards Winner
350K+
Engagements across
social media
54
Unique
influencers
250
Pieces of influencer
content
130K+
Visitors to
Jamieson’s website
About Jamieson
How We Executed An Award-winning Influencer Marketing Campaign For Jamieson Vitamins
Jamieson has consistently been voted Canada’s most trusted brand of vitamins. They set themselves apart with their industry-leading commitment to providing consumers with the purest, safest and most effective natural health solutions available.
Jamieson products have a worldwide reputation for purity and potency. Their industry-leading commitment to quality, through their 360 Pure Commitment, guarantees that their products are of the highest quality available.
The opportunity
Jamieson was looking to increase their brand awareness in Canada and establish themselves as the number one brand of vitamins. Our goals were as follows:
1.
Generate relevant reach, impressions, and engagement across Canadians who are interested in health and wellness
2.
Create educational and relevant content that spoke to wellness enthusiasts, families, and fitness lovers
3.
Educate Canadians and empower them to #OwnYourHealth through accessible content that demystified the vitamin and supplement space
The content
Throughout the duration of the 2021 program, there were multiple campaigns that spoke to key brand themes and tied in relevant Jamieson Vitamins products.
The content produced for each campaign was leveraged on the brand’s social media, newsletters, website, and blogs, and complimented the Jamieson overarching marketing strategy in-store and their out-of-home initiatives.
Each phase we tailored our strategy for the influencers we partnered with to ensure the genre aligned with the theme. The branded content strategy was also unique for each phase and we ensured the propping and aesthetic matched the theme.
The campaigns throughout this program focused on a mixture of seasonal wellness, including cold & flu support during winter months and summer health. In addition to core brand themes that spoke to the quality and range of products that Jamieson offers for all members of the family.
Summit International Award Winner
Jamieson Vitamins was awarded Silver for the 2021 #OwnYourHealth campaign.
The Summit Awards organization dedicates itself to recognizing excellence in the communications and marketing industry and is the oldest and most prestigious organization administering marketing awards exclusively for firms with limited billings.
The Summit Marketing Effectiveness Award (MEA) – A unique competitive arena where the judging criteria are based on the true purpose of advertising and marketing communications; to influence the consumer’s knowledge, attitudes, and beliefs.
The #OwnYourHealth campaign demonstrated for innovative and leading-edge creative work that used strategy and results-based effectiveness to create solutions in today’s marketplace.
We executed a mix of brand ambassadors (Tracy Moore, Sangita Patel, Beverley Cheng), micro and nano influencers, paid media, and branded content to deliver an integrated campaign to drive awareness about the quality and trustworthiness of Jamieson Vitamins products.
The results
21%+ Reach goal
Surpassed our reach
goal by 21%
37%+ Impressions goal
Surpassed our impressions goal by 37%
350K+ Engagements
Over 350K
engagements
54 Influencers
We worked with 54 unique influencers
250 Influencer content
Created 250 pieces of influencer content
3%+ Industry average
Saw an overall engagement rate that was 3% higher than the industry average.
130K Clicks to site
Drove over 130K clicks to the Jamieson website (Organic + Paid)
ROAS lift
Through retargeting site visitors, abandoned cart targeting, and A/B testing, we saw a lift in ROAS
In 2021 a key component of our influencer marketing strategy was ensuring that BIPOC and minority voices were amplified in the wellness space.
Over 77% of our impressions were from BIPOC and minority influencers who shared their tips and personal experiences with wellness.
The 2021 Jamieson Vitamins campaign surpassed our reach goal by 21% and impressions goal by 37%. Through leveraging a diverse range of influencers in various genres including lifestyle, fitness, nutrition, family, and wellness, we drove awareness about the brand and highlighted that Jamieson is a trustworthy brand that they should lean on to support their health!
Request a quote