Find the perfect mom for your brand
Discover how far a motherly touch can take your brand with mom influencer marketing.
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Discover how far a motherly touch can take your brand with mom influencer marketing.
Work with us
Moms make the majority of all household purchasing decisions. In fact, women have a spending power of $2.8 trillion in the U.S. alone and are behind 85% of all consumer purchasing decisions. They’re the eagle-eyed buyers always on the hunt or “on the scroll” for the perfect product. Because of this, a large number of industries make it their goal to convince moms that they have exactly what they’re looking for. By collaborating with a mommy influencer, you’ll have a representative of your key demographic spreading the word for you.
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The list of industries that can benefit from a mom influencer’s stamp of approval is infinite—that’s where The Influence Agency comes in. Our influencer marketing strategy is executed by our team of expert marketing professionals and our vast database of mom influencers. By partnering your brand with the right mom influencer for your company, we can help fuel your next campaign to success. Building brand awareness by amplifying your brand’s reach isn’t an easy game, but we love a challenge.
When we don’t know the answer to something, moms just somehow do. We can rest assured that their decisions will almost always lead us in the right direction because we highly trust their opinion. There’s knowledge to be found in their personal stories, because who is more qualified to create lifestyle content than a busy mom?
However, because the women of the house already lead incredibly busy lifestyles, they don’t always have the time to do a lot of in-depth product research. They, too, count on what other moms have to say; so it’s no surprise that a staggering 92% of women pass along information about deals or online recommendations to others. These statistics easily point in the direction of mom influencer marketing as the inspiration for your next campaign.
Authenticity and Credibility
Targeted Audience Reach
Inspire Brand Loyalty
High Engagement Rates
Access to a Global Audience
Expertise in Mom-Related Content
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Unleash the power of influence
Mothers aren’t just the queens of the household, they’re taking the online world by storm too. Approximately one in five moms is a “Millennial Mom.” This accounts for about nine million people, each with an average of 3.4 social media accounts (versus the 2.6 of any other mom).
These mom influencers are considered highly influential, providing opinions and recommendations online, especially within their circle of friends.
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With mom influencer marketing, you’re not far from being able to run campaigns that would make your own mother proud. If you’re ready to do exactly that, allow us to introduce you to some of the most beloved mom influencers out there!
Contact us to kick off your next mom-approved campaign!
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