Find the perfect mom for your brand

Discover how far a motherly touch can take your brand with mom influencer marketing. 

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Mom influencer marketing

Mom Influencer Marketing - The Influence Agency
Perfect Mom For Your Brand - The Influence Agency
Brand With Mom Influencer Marketing - The Influence Agency
Mom Influencers Can Benefit Your Business - The Influence Agency
Mom Influencer - The Influence Agency
Mom Influencer Marketing With Results - The Influence Agency

How using mom influencers can benefit your business

Moms make the majority of all household purchasing decisions. In fact, women have a spending power of $2.8 trillion in the U.S. alone and are behind 85% of all consumer purchasing decisions. They’re the eagle-eyed buyers always on the hunt or “on the scroll” for the perfect product. Because of this, a large number of industries make it their goal to convince moms that they have exactly what they’re looking for. By collaborating with a mommy influencer, you’ll have a representative of your key demographic spreading the word for you. 

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Mom influencer marketing with results

The list of industries that can benefit from a mom influencer’s stamp of approval is infinite—that’s where The Influence Agency comes in. Our influencer marketing strategy is executed by our team of expert marketing professionals and our vast database of mom influencers. By partnering your brand with the right mom influencer for your company, we can help fuel your next campaign to success. Building brand awareness by amplifying your brand’s reach isn’t an easy game, but we love a challenge. 

A mom influencer’s demographic is unique in that they don’t just cater to moms alone. In fact, they’re setting trends and covering content on everything from motherhood, after-school and summer programs, family life, parenting tips, interior design, health, and even insurance—the list is literally endless. 83% of new moms are Millennials; these new moms spend over eight hours a day online and are regarded as advisors within their online communities

Why mom influencer marketing?

When we don’t know the answer to something, moms just somehow do. We can rest assured that their decisions will almost always lead us in the right direction because we highly trust their opinion. There’s knowledge to be found in their personal stories, because who is more qualified to create lifestyle content than a busy mom? 

However, because the women of the house already lead incredibly busy lifestyles, they don’t always have the time to do a lot of in-depth product research. They, too, count on what other moms have to say; so it’s no surprise that a staggering 92% of women pass along information about deals or online recommendations to others. These statistics easily point in the direction of mom influencer marketing as the inspiration for your next campaign.

Authenticity and Credibility

Targeted Audience Reach

Inspire Brand Loyalty

High Engagement Rates

Access to a Global Audience

Expertise in Mom-Related Content

Learn how we helped Napoleon reach 16 million grill enthusiasts on TikTok with influencer marketing

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Summit Creative Award 2023 WinnerNapoleon Grills
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Unleash the power of influence

Our influencer marketing services

Mothers aren’t just the queens of the household, they’re taking the online world by storm too. Approximately one in five moms is a “Millennial Mom.” This accounts for about nine million people, each with an average of 3.4 social media accounts (versus the 2.6 of any other mom).

These mom influencers are considered highly influential, providing opinions and recommendations online, especially within their circle of friends.

Full-service influencer marketing

Lock in your target audience with our full-service influencer marketing approach. We drive impact and results across key social media channels–Instagram, Facebook, YouTube, and TikTok!

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Woman on her couch watching TV
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Woman holding oranges and Jamieson vitamins
Man and two children in a kitchen

UGC programs

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Impress your fans on their favourite social media platform with user-generated content. Our UGC programs are excellent avenues for mom-centric brands looking to increase engagement and expand their market.

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Influencer gifting campaigns

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Get exposure from top mom influencers through our effective influencer gifting programs. We strategically choose the who's who in the mom world to showcase your products. 

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Brand ambassador endorsements

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Our brand ambassador programs identify and partner you with individuals who resonate deeply with moms. Turn passive viewers into supportive brand advocates. 

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Influencer content whitelisting

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Strategic brand partnerships are our specialty. Get your content whitelisted to increase your brand's credibility and reach exponentially. 

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Testimonials

What our clients love about us

At Universal Music, we are frequently tasked with launching new albums and products with little to no notice which can prove challenging for traditional agencies.

The team at the Influence Agency have proven time and time again their ability to be both nimble and efficient at delivering influencer campaigns that are strategically targeted, creative and most importantly impactful with our artists audiences.

Fraser MacKenzie

Senior Director Digital

Working with The Influence Agency to help launch our TikTok and Pinterest ad campaign strategies over the last 9 months was one of the best decisions we've made this year. We searched across Canada for an agency to align with our vision and marketing needs and found that their offerings and ratings were second to none. It's been a dream to work with both the team who were not only terrific and quick communicators (even with the time difference!), but also very professional and knowledgeable - clear experts in their field. We've been happy with our results and would recommend TIA!

Natasha Eng

Director, Social Media and Marketing

Having blogged for 10 years and having worked with a plethora of agencies, The Influence Agency team has been one of the top agencies I've connected with. Their ability to both balance creator relations and interests, while maintaining the priorities of their brands is incredibly impressive. As a creator, the team is always supportive and responsive and truly makes developing branded content seamless! I always look forward to working with them!

@melhwang

It was amazing to work with Stephanie and Kitty on our holiday Influencer programs. Responsive, professional and hard working - perfect partners! - would recommend over and over!

Andrew Verescak

Senior V.P. of Business Development

We have been working with TIA for 2+ years here at Staples and it's been an absolutely wonderful experience. They bring great energy and knowledge to the table and we have seen a great impact on our social channels ever since they took on our account. Cannot recommend enough!

Guneet Benipal

Manager, Social Media Content

The Influence Agency put on one of my favorite events ever for the launch of youtheory in Canada! The vibe was unmatched, with staff and creators enjoying themselves equally on the rooftop. It was also very diverse - both men and women were in attendance, which is rare since these events are usually female-dominated. They also didn’t forget us mature creators! It was refreshing to be part of a launch that values my age group. Thank you so much for the invite, TIA! More brands should take a page out of your book.

LaToya Ingleton

If you're looking for experts in the digital space, you HAVE to team up with The Influence Agency. We've been leveraging their expertise for over 12 years, and couldn't be happier to have them on our side. They take pride in what they do, and have put together an incredibly versatile team that can take care of all of the digital services we require. Highly, highly recommend our friends at TIA.

Vito Mastrorillo:

President

Wow – what an event! We are still buzzing over here. It was truly a memorable evening. The attention to detail was particularly impressive. Every element, from the décor, the drink menu names, the photo booth, the signage, etc., was meticulously planned and executed. It’s clear there was a lot of thought and care into making the event special.

 

We appreciate all the hard work that went into making our new line's launch party successful.

Colleen Roberts

Manager, Media, Global Marketing

The Influence Agency is phenomenal. They’re incredible outside-the-box thinkers and we’re a great alternative to the traditional marketing efforts taken for the NFP I work for. We worked directly with Stephanie and Tom, both who had a high level understanding of the industry and a completely professional approach to social promotion. Looking forward to working with their team again!

Nicki Lamont

Global Digital Lead

Working with The Influence Agency has been an exciting and engaging experience. We appreciate their in-depth knowledge of the influence marketing space and their ability to align our mission with top influencers who help drive awareness of our fundraising initiatives"

Glenn van Gulik

Secretary for PR and Territorial Marketing

Ready to get started?

With mom influencer marketing, you’re not far from being able to run campaigns that would make your own mother proud. If you’re ready to do exactly that, allow us to introduce you to some of the most beloved mom influencers out there! 

Contact us to kick off your next mom-approved campaign!

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