Find the perfect personality for your brand

Partner with lifestyle influencers to get your brand to live its best life. 

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Lifestyle influencer marketing

Lifestyle Influencer Marketing - The Influence Agency
Perfect Personality For Your Brand - The Influence Agency
Lifestyle Influencers - The Influence Agency
Lifestyle Influencers Can Benefit Your Business - The Influence Agency
Lifestyle Influencers To Boost Awareness - The Influence Agency
Lifestyle Influencers For Your Business - The Influence Agency

How using lifestyle influencers can benefit your business

The value of the lifestyle industry is pretty massive. Fashion, health, food, physical fitness, and travel are all billion-dollar industries on their own but have come together to form what’s known as the “lifestyle industry.” It’s a trade of epic proportions and a literal industry force to be reckoned with. Lifestyle influencer marketing has become a go-to strategy because of this.

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Lifestyle influencer marketing with results

Everyone deserves a life full of good things and extraordinary highlights—and lifestyle influencers are pros at highlighting these elements of their life on social media. The Influence Agency is committed to partnering your brand with the perfect lifestyle influencers to boost awareness and engagement. Our database of influencers paired with the expertise of our digital strategists are the building blocks towards immense social media visibility. We design campaigns that exceed expectations and stand out with stellar style. 

Lifestyle influencer content encompasses almost every aspect of life you could possibly think of from food, fashion, beauty, fitness, travel, parenting, business and entrepreneurship, music, dance, athletics, to so much more! Lifestyle influencers are pretty much your one-stop content creators for tips and recommendations on almost any topic. With over 1 billion active Instagram users worldwide, these influencers are versatile and can speak to a number of different topics and audiences.

Why lifestyle influencer marketing?

The health and wellness industry was worth $4.2 trillion in 2017; a number that continues to grow with the rise in awareness surrounding better mental health. This also accounts for the industries of personal care, beauty, fitness, tourism, and more—all with the common goal of wellness. This shows just how many people are looking to add value to the way they’re living their lives. People are constantly seeking a lifestyle that brings them happiness. Whether it’s through life hacks or a monumental trip, these lifestyle changes contribute to better wellness and self-care. In their own ways, lifestyle influencer marketing promotes this way of living. Because of this, millions of people are keeping their eyes on their favorite lifestyle blogger or personality to spark inspiration.



The lifestyle industry is here to stay, and lifestyle influencers are some of the key motivators behind this growth. The brands that leverage the voice of these personalities through lifestyle influencer marketing can quickly reach their key demographic and amplify their company’s visibility. 

Authenticity and Credibility

Targeted Audience Reach

Inspire Brand Loyalty

High Engagement Rates

Access to a Global Audience

Expertise in Lifestyle-Related Content

Learn how we helped Napoleon reach 16 million grill enthusiasts on TikTok with influencer marketing

Read the case study

Summit Creative Award 2023 WinnerNapoleon Grills
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Unleash the power of influence

Our influencer marketing services

Businesses looking to breathe life into their brand should collaborate with a well-loved lifestyle influencer. Through lifestyle influencer marketing, you’ll gain access to their audiences, widening your reach and raising awareness of your brand. These communities trust and value the sentiment behind a notable lifestyle influencer, meaning they’ll care about what you have to say. 

Full-service influencer marketing

Lock in your target audience with our full-service influencer marketing approach. We drive impact and results across key social media channels–Instagram, Facebook, YouTube, and TikTok!

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Woman on her couch watching TV
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Man and two children in a kitchen

UGC programs

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Make a statement on your fans’ favourite social media platform with user-generated content. Our UGC programs are excellent avenues for lifestyle brands looking to increase engagement and expand their market.

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Influencer gifting campaigns

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Get exposure from top lifestyle influencers through our effective influencer gifting programs. We strategically choose the who's who in the scene to showcase your products. 

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Brand ambassador endorsements

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Our brand ambassador programs identify and partner you with individuals who resonate deeply with regular people. Turn passive viewers into devoted brand advocates. 

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Influencer content whitelisting

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Strategic brand partnerships are our specialty. Get your content whitelisted to exponentially increase your brand's credibility and reach. 

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Testimonials

What our clients love about us

Working with The Influence Agency to help launch our TikTok and Pinterest ad campaign strategies over the last 9 months was one of the best decisions we've made this year. We searched across Canada for an agency to align with our vision and marketing needs and found that their offerings and ratings were second to none. It's been a dream to work with both the team who were not only terrific and quick communicators (even with the time difference!), but also very professional and knowledgeable - clear experts in their field. We've been happy with our results and would recommend TIA!

Natasha Eng

Director, Social Media and Marketing

At Universal Music, we are frequently tasked with launching new albums and products with little to no notice which can prove challenging for traditional agencies.

The team at the Influence Agency have proven time and time again their ability to be both nimble and efficient at delivering influencer campaigns that are strategically targeted, creative and most importantly impactful with our artists audiences.

Fraser MacKenzie

Senior Director Digital

Working with The Influence Agency has been an exciting and engaging experience. We appreciate their in-depth knowledge of the influence marketing space and their ability to align our mission with top influencers who help drive awareness of our fundraising initiatives"

Glenn van Gulik

Secretary for PR and Territorial Marketing

Wow – what an event! We are still buzzing over here. It was truly a memorable evening. The attention to detail was particularly impressive. Every element, from the décor, the drink menu names, the photo booth, the signage, etc., was meticulously planned and executed. It’s clear there was a lot of thought and care into making the event special.

 

We appreciate all the hard work that went into making our new line's launch party successful.

Colleen Roberts

Manager, Media, Global Marketing

We have been working with TIA for 2+ years here at Staples and it's been an absolutely wonderful experience. They bring great energy and knowledge to the table and we have seen a great impact on our social channels ever since they took on our account. Cannot recommend enough!

Guneet Benipal

Manager, Social Media Content

The Influence Agency is phenomenal. They’re incredible outside-the-box thinkers and we’re a great alternative to the traditional marketing efforts taken for the NFP I work for. We worked directly with Stephanie and Tom, both who had a high level understanding of the industry and a completely professional approach to social promotion. Looking forward to working with their team again!

Nicki Lamont

Global Digital Lead

Having blogged for 10 years and having worked with a plethora of agencies, The Influence Agency team has been one of the top agencies I've connected with. Their ability to both balance creator relations and interests, while maintaining the priorities of their brands is incredibly impressive. As a creator, the team is always supportive and responsive and truly makes developing branded content seamless! I always look forward to working with them!

@melhwang

If you're looking for experts in the digital space, you HAVE to team up with The Influence Agency. We've been leveraging their expertise for over 12 years, and couldn't be happier to have them on our side. They take pride in what they do, and have put together an incredibly versatile team that can take care of all of the digital services we require. Highly, highly recommend our friends at TIA.

Vito Mastrorillo:

President

It was amazing to work with Stephanie and Kitty on our holiday Influencer programs. Responsive, professional and hard working - perfect partners! - would recommend over and over!

Andrew Verescak

Senior V.P. of Business Development

The Influence Agency put on one of my favorite events ever for the launch of youtheory in Canada! The vibe was unmatched, with staff and creators enjoying themselves equally on the rooftop. It was also very diverse - both men and women were in attendance, which is rare since these events are usually female-dominated. They also didn’t forget us mature creators! It was refreshing to be part of a launch that values my age group. Thank you so much for the invite, TIA! More brands should take a page out of your book.

LaToya Ingleton

Ready to get started?

You’re so close to leveling up your brand’s style through lifestyle influencer marketing. If you’re ready to unlock its voice and aesthetic, allow us to introduce you to some of the coolest lifestyle influencers in the world—they’re always having a good time! 

Contact us to kick off your next amazing campaign!

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