Find the perfect gamer for your brand

Level up your brand’s online presence by pressing play on gaming influencers. 

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Gaming influencer marketing

Perfect Gamer For Your Brand - The Influence Agency
Gaming Influencer Marketing - The Influence Agency
Play On Gaming Influencers - The Influence Agency
Gaming Influencers Can Benefit Your Business - The Influence Agency
Gaming Influencer Marketing With Results - The Influence Agency
Gaming Influencer - The Influence Agency

How using gaming influencers can benefit your business

Even before COVID-19, around 40% of Millennials and Gen Z said playing video games was among their top three favourite entertainment activities. Famous gamers have the ability to reach Gen Z and Millennial audiences through a natural integration with those who are interested in gaming via the platforms they use, like Twitch and TikTok. 

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Gaming influencer marketing with results

In such a competitive and exciting industry, The Influence Agency understands the power behind securing trusted partnerships between brands and famous gamers, and ultimately, the execution of even more powerful digital marketing campaigns. Our passion for this mission is reflected in our work. We continuously strive to deliver results and build better brand awareness that exceeds campaign expectations.

Gaming influencers, both macro and micro, are unique in that they can offer brands a vast reach through their consumer-focused strategies. They gain their loyal audiences through walkthroughs, commentary, reaction videos and live-streaming games like Fortnite, Call of Duty, Grand Theft Auto, and Apex Legends. They’re also regarded as trusted sources when it comes to game-related reviews and news. Some famous gamers, such as Ninja, are known for their eSports expertise. 

Why gaming influencer marketing?

The trend towards interactive—and often social—entertainment is more common in younger generations that have grown up playing their favorite video games. The upward trend in game usage is paired with the economic growth of the global games market as it is forecasted to generate revenues of $217.9 billion in 2023, resulting in a +9.4% year-over-year growth.

Brands can no longer ignore these numbers and trends. In order to compete in a modern market, you need to efficiently and effectively reach your target audiences through gaming influencer marketing campaigns.

Authenticity and Credibility

Targeted Audience Reach

Inspire Brand Loyalty

High Engagement Rates

Access to a Global Audience

Expertise in Gaming Content

Learn how we helped Napoleon reach 16 million grill enthusiasts on TikTok with influencer marketing

Read the case study

Summit Creative Award 2023 WinnerNapoleon Grills
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Unleash the power of influence

Our influencer marketing services

The video game industry continues to surge in growth with an estimate of over three billion gamers worldwide by 2023. With this knowledge, it’s no surprise that gaming influencers have taken over live streaming platforms like YouTube, Twitch, Facebook Gaming, and more. Gaming influencers build communities with their followers around a common interest that is interactive, engaging, and easy to watch.

Full-service influencer marketing

Lock in your target audience with our full-service influencer marketing approach. We drive impact and results across key social media channels–Instagram, Facebook, YouTube, and TikTok!

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Woman on her couch watching TV
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UGC programs

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Dominate your fans’ favourite social media platforms with user-generated content. Our UGC programs are excellent avenues for gaming brands looking to increase engagement and expand their market.

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Influencer gifting campaigns

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Get exposure from top gaming influencers through our effective influencer gifting programs. We strategically choose big players in the gaming industry to showcase your products. 

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Brand ambassador endorsements

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Ready to go pro? Our brand ambassador programs identify and partner you with individuals who resonate deeply with gamers. Turn casual players into die-hard brand advocates. 

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Influencer content whitelisting

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Two-player brand partnerships are our specialty. Get your content whitelisted to exponentially increase your brand's credibility and reach. 

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Testimonials

What our clients love about us

We have been working with TIA for 2+ years here at Staples and it's been an absolutely wonderful experience. They bring great energy and knowledge to the table and we have seen a great impact on our social channels ever since they took on our account. Cannot recommend enough!

Guneet Benipal

Manager, Social Media Content

Wow – what an event! We are still buzzing over here. It was truly a memorable evening. The attention to detail was particularly impressive. Every element, from the décor, the drink menu names, the photo booth, the signage, etc., was meticulously planned and executed. It’s clear there was a lot of thought and care into making the event special.

 

We appreciate all the hard work that went into making our new line's launch party successful.

Colleen Roberts

Manager, Media, Global Marketing

The Influence Agency is phenomenal. They’re incredible outside-the-box thinkers and we’re a great alternative to the traditional marketing efforts taken for the NFP I work for. We worked directly with Stephanie and Tom, both who had a high level understanding of the industry and a completely professional approach to social promotion. Looking forward to working with their team again!

Nicki Lamont

Global Digital Lead

Working with The Influence Agency to help launch our TikTok and Pinterest ad campaign strategies over the last 9 months was one of the best decisions we've made this year. We searched across Canada for an agency to align with our vision and marketing needs and found that their offerings and ratings were second to none. It's been a dream to work with both the team who were not only terrific and quick communicators (even with the time difference!), but also very professional and knowledgeable - clear experts in their field. We've been happy with our results and would recommend TIA!

Natasha Eng

Director, Social Media and Marketing

The Influence Agency put on one of my favorite events ever for the launch of youtheory in Canada! The vibe was unmatched, with staff and creators enjoying themselves equally on the rooftop. It was also very diverse - both men and women were in attendance, which is rare since these events are usually female-dominated. They also didn’t forget us mature creators! It was refreshing to be part of a launch that values my age group. Thank you so much for the invite, TIA! More brands should take a page out of your book.

LaToya Ingleton

It was amazing to work with Stephanie and Kitty on our holiday Influencer programs. Responsive, professional and hard working - perfect partners! - would recommend over and over!

Andrew Verescak

Senior V.P. of Business Development

If you're looking for experts in the digital space, you HAVE to team up with The Influence Agency. We've been leveraging their expertise for over 12 years, and couldn't be happier to have them on our side. They take pride in what they do, and have put together an incredibly versatile team that can take care of all of the digital services we require. Highly, highly recommend our friends at TIA.

Vito Mastrorillo:

President

At Universal Music, we are frequently tasked with launching new albums and products with little to no notice which can prove challenging for traditional agencies.

The team at the Influence Agency have proven time and time again their ability to be both nimble and efficient at delivering influencer campaigns that are strategically targeted, creative and most importantly impactful with our artists audiences.

Fraser MacKenzie

Senior Director Digital

Working with The Influence Agency has been an exciting and engaging experience. We appreciate their in-depth knowledge of the influence marketing space and their ability to align our mission with top influencers who help drive awareness of our fundraising initiatives"

Glenn van Gulik

Secretary for PR and Territorial Marketing

Having blogged for 10 years and having worked with a plethora of agencies, The Influence Agency team has been one of the top agencies I've connected with. Their ability to both balance creator relations and interests, while maintaining the priorities of their brands is incredibly impressive. As a creator, the team is always supportive and responsive and truly makes developing branded content seamless! I always look forward to working with them!

@melhwang

Ready to get started?

You’re just a few button presses away from setting a new high score when it comes to brand awareness and engagement. If you’re ready to stop playing games (when it comes to marketing), allow us to introduce you to some of the best gaming influencers. 

Contact us to kick off your next electric campaign!

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