Custom branded GIFs
No matter how you pronounce it, they work!
Bring personality to conversations, emails, and Instagram Stories, and most importantly, be ANIMATED. Reach MILLIONS & BILLIONS of people with fun, custom GIFs
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Not just anyone can make custom GIFs
You love animated GIFs, we love GIFs, we all love GIFS… but how do you make ones that serve your brand? We know the secrets. With the help of the creative team at The Influence Agency, your custom GIFs will be uploaded to a GIPHY.com Brand Account to be used on integrated platforms such as GIPHY.com, Instagram, Twitter, Facebook, and iPhone iOS.
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What we do best
The benefits of branded GIFs
Think of GIFs as an extension of your brand! They can be used in a variety of ways, including to increase organic brand awareness across social channels. What’s even better is that custom GIFs are easy to create—they make fun engagement simple!
Attention-grabbing visuals
Custom GIFs earn attention in a sea of static content—be dynamic and stand out!
Enhanced engagement
GIFs encourage users to stop scrolling, engage, and take desired actions.
Popularity among social media users
By appealing to your audience with branded GIFs, you’ll get more shares.
Storytelling capabilities
A picture is worth a thousand words—GIF images are worth a million.
Easy to share
GIFs are compatible and therefore shareable on social media, messaging apps, and even email.
Increased virality and brand visibility
An animated GIF can easily go viral, amplifying your reach across social media networks.
Even our own agency’s branded GIFs have surpassed 1.1B+ impressions on Instagram since we launched them!
Boost my brand
Experts in 360° digital elevation
Our custom GIF services include…
When it comes to branded GIFs, rest assured we cast a wide net when it comes to our available services. From account creation to performance tracking, we provide it all to ensure your custom GIFs are fun and get results.
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Account set up
Need help setting up a GIPHY account? Our team can help you with that. We’ll make it quick and painless so you can spend more time focusing on the GIFs themselves!
Custom designs
We’re always ready and able to create GIFs that include your company branding and logo, among other visual elements. We always relish the opportunity to flex our creative and design muscles for the benefit of your brand.
Revisions
If you have a branded GIF that isn’t performing as well as it should be, we can also review it to identify some areas for improvement. Sometimes what you already have might be an expert GIF maker edit away from greatness!
Performance tracking
Curious about the long-term success of your custom GIFs? We also offer data management and monthly analytics analysis to stay on top of that. We’ll do the number-crunching for you to ensure you know exactly how well yours are doing.
Tweets with a GIF had a 55% higher engagement rate than those without one.
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Our process for creating custom branded GIFs
When it comes to creating a branded GIF (or several), we take a comprehensive approach to the process. From discovery to launch, you can expect us to work with you every step of the way to accomplish amazing things—and get lots of shares!
How can you utilize custom branded GIFs?
Let’s shine online.
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Testimonials
What our clients love about us
The Influence Agency is phenomenal. They’re incredible outside-the-box thinkers and we’re a great alternative to the traditional marketing efforts taken for the NFP I work for. We worked directly with Stephanie and Tom, both who had a high level understanding of the industry and a completely professional approach to social promotion. Looking forward to working with their team again!
Nicki Lamont
Global Digital Lead
Working with The Influence Agency has been an exciting and engaging experience. We appreciate their in-depth knowledge of the influence marketing space and their ability to align our mission with top influencers who help drive awareness of our fundraising initiatives"
Glenn van Gulik
Secretary for PR and Territorial Marketing
It was amazing to work with Stephanie and Kitty on our holiday Influencer programs. Responsive, professional and hard working - perfect partners! - would recommend over and over!
Andrew Verescak
Senior V.P. of Business Development
Working with The Influence Agency to help launch our TikTok and Pinterest ad campaign strategies over the last 9 months was one of the best decisions we've made this year. We searched across Canada for an agency to align with our vision and marketing needs and found that their offerings and ratings were second to none. It's been a dream to work with both the team who were not only terrific and quick communicators (even with the time difference!), but also very professional and knowledgeable - clear experts in their field. We've been happy with our results and would recommend TIA!
Natasha Eng
Director, Social Media and Marketing
At Universal Music, we are frequently tasked with launching new albums and products with little to no notice which can prove challenging for traditional agencies.
The team at the Influence Agency have proven time and time again their ability to be both nimble and efficient at delivering influencer campaigns that are strategically targeted, creative and most importantly impactful with our artists audiences.
Fraser MacKenzie
Senior Director Digital
Wow – what an event! We are still buzzing over here. It was truly a memorable evening. The attention to detail was particularly impressive. Every element, from the décor, the drink menu names, the photo booth, the signage, etc., was meticulously planned and executed. It’s clear there was a lot of thought and care into making the event special.
We appreciate all the hard work that went into making our new line's launch party successful.
Colleen Roberts
Manager, Media, Global Marketing
The Influence Agency put on one of my favorite events ever for the launch of youtheory in Canada! The vibe was unmatched, with staff and creators enjoying themselves equally on the rooftop. It was also very diverse - both men and women were in attendance, which is rare since these events are usually female-dominated. They also didn’t forget us mature creators! It was refreshing to be part of a launch that values my age group. Thank you so much for the invite, TIA! More brands should take a page out of your book.
LaToya Ingleton
Having blogged for 10 years and having worked with a plethora of agencies, The Influence Agency team has been one of the top agencies I've connected with. Their ability to both balance creator relations and interests, while maintaining the priorities of their brands is incredibly impressive. As a creator, the team is always supportive and responsive and truly makes developing branded content seamless! I always look forward to working with them!
@melhwang
We have been working with TIA for 2+ years here at Staples and it's been an absolutely wonderful experience. They bring great energy and knowledge to the table and we have seen a great impact on our social channels ever since they took on our account. Cannot recommend enough!
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Guneet Benipal
Manager, Social Media Content
If you're looking for experts in the digital space, you HAVE to team up with The Influence Agency. We've been leveraging their expertise for over 12 years, and couldn't be happier to have them on our side. They take pride in what they do, and have put together an incredibly versatile team that can take care of all of the digital services we require. Highly, highly recommend our friends at TIA.
Vito Mastrorillo:
President
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Get better branded GIFs with the influence agency
Custom GIFs are a fun and easy way to spread your brand and inject personality into your digital presence—let The Influence Agency make yours!
Want next-level custom GIFs? Contact us today!
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Have questions?
We have answers
What are branded GIFs?
Branded GIFs are GIFs that are uniquely your brand! They contain your colours, logo, and other distinctive visual elements that are immediately recognizable. As such, they can be used to promote engagement while keeping your brand top of mind!
What is GIPHY?
GIPHY is an image-hosting platform and online database making everyday conversations more entertaining. Ultimately, this website is a search engine for anyone who pairs vital search terms and queries, resulting in entertaining, fun, short looping videos, stickers, or GIFs.
GIPHY now serves as a hub for all things GIF and is integrated with platforms such as Instagram, Facebook, and Twitter/X.
Data and analytics
With a Brand Account on GIPHY, you can access a limited data selection. The most essential are GIF and Sticker Views. Think of views as a mix between reach and engagement.
A view is counted every time a GIF or sticker has been served through GIPHY’s services or technology. A single view is counted when a GIF is served, regardless of how many times it loops. A GIF view on GIPHY signifies relevance, shareability, and popularity.
With a verified Brand Account, you will access a metric called engagement rate within GIPHY’s analytics tools. This metric measures how often the GIPHY audience engages with your GIF or Sticker when shown in GIPHY search results. By downloading the entire CSV file, you can look at the specific engagement rate for each of your GIPHY GIF assets.
The engagement rate on GIPHY is calculated by tracking how many times a user selects your GIF or Sticker (via Trending Feed or Search) to share how many times the GIF or Sticker was viewed.