AR/AI face filters
Sorry au naturel, #YesFilter is in!
Say goodbye to #NoFilter and propel your brand through AR and one of social media's hottest custom features!
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Not just anyone can create AI/AR face filters
Custom interactive face filters allow users to interact with your brand’s content through artificial intelligence (AI) and augmented reality (AR) technology on TikTok, Snapchat, Instagram and Facebook! They are an excellent way for brands to engage with their followers and organically attract new followers—especially from the millennial generation!
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What we do best
The benefits of branded AR/AI face filters
AR and AI face filters can be utilized and positioned uniquely for your followers and brand supporters to create a customizable, unique, and interactive experience. When done well, these filters can garner HUGE results and directly impact your following and engagement of your social accounts.
Fully customizable to your brand
Drives organic traffic to your profile
Interactive and engaging
AR content is recalled 70% better than Non-AR content—it’s time for your brand to be remembered
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Experts in 360° digital elevation
Social media face filter use cases
Filters that are relevant to your audience, match your brand's aesthetic, and serve a specific purpose will benefit users and generate higher engagement rates. Here are some use cases for custom social media face filters!
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Influencer marketing programs
AR and AI face filters can level up traditional influencer marketing by enhancing content creativity. Influencers can utilize these filters to engage audiences, create captivating visuals, and better align your brand with current trends.
Brand activations
Face filters curate interactive and shareable experiences, elevating consumer engagement. You can leverage these filters to create memorable and entertaining moments, fostering a deeper connection with your audience!
Product launches
AI and AR face filters add a playful and immersive dimension to product launches. You can employ them to generate excitement, create teaser campaigns, and encourage user participation—all of which make for a more memorable event!
Event promotion
For event promotion, face filters inject a fun and shareable element. When you create custom filters related to the event theme, you can generate buzz, encourage social sharing, and amplify visibility to foster both anticipation and participation.
Enhanced brand identity
AR and AI face filters are custom-branded content to match your brand's identity, personality, and aesthetic. They should look and feel uniquely “you,” and that’s exactly what they will be when you have our team make them.
Employer brand development
Custom filters can also help you develop your employer brand, as you can allow your team to utilize these assets on their personal applications. Assets that work both internally and externally—what’s not to love?
Our custom face filter process
We never cut corners when it comes to our AR and AI face filter process! From a detailed discovery phase to in-depth strategy and purposeful execution, our team pulls out all the stops to create something that will click for your brand.
Meta, TikTok, and Snapchat face filter metrics and analytics capabilities
Let’s shine online
We’re the agency for people who hate agencies
Testimonials
What our clients love about us
The Influence Agency put on one of my favorite events ever for the launch of youtheory in Canada! The vibe was unmatched, with staff and creators enjoying themselves equally on the rooftop. It was also very diverse - both men and women were in attendance, which is rare since these events are usually female-dominated. They also didn’t forget us mature creators! It was refreshing to be part of a launch that values my age group. Thank you so much for the invite, TIA! More brands should take a page out of your book.
LaToya Ingleton
Working with The Influence Agency has been an exciting and engaging experience. We appreciate their in-depth knowledge of the influence marketing space and their ability to align our mission with top influencers who help drive awareness of our fundraising initiatives"
Glenn van Gulik
Secretary for PR and Territorial Marketing
We have been working with TIA for 2+ years here at Staples and it's been an absolutely wonderful experience. They bring great energy and knowledge to the table and we have seen a great impact on our social channels ever since they took on our account. Cannot recommend enough!
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Guneet Benipal
Manager, Social Media Content
Working with The Influence Agency to help launch our TikTok and Pinterest ad campaign strategies over the last 9 months was one of the best decisions we've made this year. We searched across Canada for an agency to align with our vision and marketing needs and found that their offerings and ratings were second to none. It's been a dream to work with both the team who were not only terrific and quick communicators (even with the time difference!), but also very professional and knowledgeable - clear experts in their field. We've been happy with our results and would recommend TIA!
Natasha Eng
Director, Social Media and Marketing
Having blogged for 10 years and having worked with a plethora of agencies, The Influence Agency team has been one of the top agencies I've connected with. Their ability to both balance creator relations and interests, while maintaining the priorities of their brands is incredibly impressive. As a creator, the team is always supportive and responsive and truly makes developing branded content seamless! I always look forward to working with them!
@melhwang
At Universal Music, we are frequently tasked with launching new albums and products with little to no notice which can prove challenging for traditional agencies.
The team at the Influence Agency have proven time and time again their ability to be both nimble and efficient at delivering influencer campaigns that are strategically targeted, creative and most importantly impactful with our artists audiences.
Fraser MacKenzie
Senior Director Digital
The Influence Agency is phenomenal. They’re incredible outside-the-box thinkers and we’re a great alternative to the traditional marketing efforts taken for the NFP I work for. We worked directly with Stephanie and Tom, both who had a high level understanding of the industry and a completely professional approach to social promotion. Looking forward to working with their team again!
Nicki Lamont
Global Digital Lead
If you're looking for experts in the digital space, you HAVE to team up with The Influence Agency. We've been leveraging their expertise for over 12 years, and couldn't be happier to have them on our side. They take pride in what they do, and have put together an incredibly versatile team that can take care of all of the digital services we require. Highly, highly recommend our friends at TIA.
Vito Mastrorillo:
President
It was amazing to work with Stephanie and Kitty on our holiday Influencer programs. Responsive, professional and hard working - perfect partners! - would recommend over and over!
Andrew Verescak
Senior V.P. of Business Development
Wow – what an event! We are still buzzing over here. It was truly a memorable evening. The attention to detail was particularly impressive. Every element, from the décor, the drink menu names, the photo booth, the signage, etc., was meticulously planned and executed. It’s clear there was a lot of thought and care into making the event special.
We appreciate all the hard work that went into making our new line's launch party successful.
Colleen Roberts
Manager, Media, Global Marketing
Contact us 👋
Make your brand the face of AI or AR filters!
The Influence Agency is more than just a friendly face—we’re the experts when it comes to creating an on-brand AR or AI face filter.
Contact us today for custom Social Media face filters!
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Have questions?
We have answers
What is a face filter?
Custom Interactive face filters can be used on both Facebook and Instagram. They are fully customizable and are featured under a ‘Face Filter’ category display on your Instagram Business or Creator Profile.
Face filters on allow users to interact with your brand’s content through augmented reality (AR). These filters add virtual effects to the user’s face and surroundings. Effects can even respond to users’ facial movements!
What’s the difference between an AI face filter and an AR face filter?
The terms "AI face filter" and "AR face filter" are often used interchangeably, but there's a subtle distinction. AI face filters primarily leverage artificial intelligence algorithms to recognize facial features and apply enhancements or modifications. On the other hand, AR face filters (a.k.a. Augmented Reality face filters) incorporate computer-generated elements like masks, effects, or animations onto a user's face in real time. While AI contributes to the sophistication of AR filters, the latter encompasses a wider range of technologies!
What’s possible when designing AR/AI face filters?
ALMOST, anything. If you have a specific idea for your own AR filter, it’s essential to mention it at the beginning of this process. We can execute many different filters, from games to photo-filters, 3D to 2D, and more!
Do you handle all aspects of the face filter development process?
Yes, we can! The process will change depending on whether we also manage your social media accounts for you or not. For most current clients, we handle all aspects, but we can just handle the creation, uploading, and management data tracking of your filters—to keep things simple!
Do you offer any discounts or packages for multiple face filters?
Yes, we do! Contact us for more information!
How many elements can be added to a face filter?
Filters have sizing limitations for them to be uploaded and accepted within the SparkAR Hub on Facebook. Extensive filters will not work correctly due to these having to work on multiple types of phones and software. Luckily, we will help you through this process and do testing to ensure your filter will be accepted and work properly!
What other brands are using face filters on social media?
SO MANY. There are millions of filters on Instagram and Facebook currently. From local businesses to huge brands, the list is endless. Some notable names are Coca-Cola, Mac Cosmetics, NYX, Kylie Cosmetics, Adidas, Gucci, NBA, Disney, OneTreePlanted, Lancome, Netflix, LEGO, Amazon Prime Video, and more.