Find the perfect fitness influencer for your brand

Build a stronger brand presence when you partner with fitness influencers. 

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Fitness influencer marketing

Fitness Influencer Marketing - The Influence Agency
Perfect Fitness Influencer For Your Brand - The Influence Agency
Brand With Fitness Influencer Marketing - The Influence Agency
Fitness Influencer Can Benefit Your Business - The Influence Agency
Fitness Influencer Marketing With Results - The Influence Agency
Fitness Influencer - The Influence Agency

How using fitness influencers can benefit your business

Fitness influencers have simultaneously turned into style icons by seamlessly transforming trendy athleisure wear outfits from sweat-wicking to trendy on-the-go looks. At the end of 2021, the athleisure industry is expected to be worth $83 billion. Working out in stylish, but comfortable clothing is clearly an industry trend that continues to innovate. 

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Fitness influencer marketing with results

Due to their undeniable popularity, fitness influencer marketing has become a reliable strategy for companies in the fitness industry. At The Influence Agency, connecting brands with their next endorser is our expertise. With our team’s exceptional knowledge of digital marketing strategies, you’ll be able to take your influence and brand awareness to its fittest state.

Fitness influencers have become popular public figures because of how easily people can identify with them. They offer transparency in their daily routines like meal preparation, nutrition, customized workout programs, exercise techniques, and rest and recovery to make fitness seem like a goal that’s actually attainable. Their followers trust what they have to say because fitness influencers themselves are tangible proof of what can result from these routines. In the fitness industry, they’re among the biggest inspirations and key motivators for people to get up, get moving, and go further in their fitness journey. 

Why fitness influencer marketing?

As the celebrities of this ever-growing industry, fitness influencers are in-demand endorsers for brands as they have a wide reach in the world of social media. They’ve gained the trust of the public because they aren’t just giving us fitness tips like a personal trainer, they’re showing us how to achieve our goal. Research backs this up in that fitness was the category that showed the biggest growth in branded posts in 2018 at +7.6%.

Businesses are now ramping up their advertising game by turning to fitness influencer marketing. By utilizing this strategy, they gain instant visibility to the fitness enthusiasts who follow these influencers. 

Authenticity and Credibility

Targeted Audience Reach

Inspire Brand Loyalty

High Engagement Rates

Access to a Global Audience

Expertise in Fitness-Related Content

Learn how we helped Napoleon reach 16 million grill enthusiasts on TikTok with influencer marketing

Read the case study

Summit Creative Award 2023 WinnerNapoleon Grills
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Unleash the power of influence

Our influencer marketing services

The global health and fitness club market is projected to grow at a CAGR of 7.8% until 2025 with over 184 million people worldwide already members of at least one establishment. With fitness influencer marketing, you get to build a strong connection with your target audience on a variety of platforms. We’re here to help you create fitness influencer marketing campaigns that capture the attention of your target market and leave a remarkable impression. 

Full-service influencer marketing

Lock in your target audience with our full-service influencer marketing approach. We drive impact and results across key social media channels–Instagram, Facebook, YouTube, and TikTok!

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Woman on her couch watching TV
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UGC programs

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Crush your goals on fans’ favourite social media platforms with user-generated content. Our UGC programs are excellent avenues for fitness brands looking to pump up engagement and expand their market.

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Influencer gifting campaigns

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Get exposure from top fitness influencers through our effective influencer gifting programs. We strategically choose the strongest fitness personalities to showcase your products. 

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Brand ambassador endorsements

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Ready to go big? Our brand ambassador programs identify and partner you with individuals who resonate deeply with fitness fans. Turn casual viewers into hardcore brand advocates. 

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Influencer content whitelisting

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Strategic brand partnerships are our favorite exercise. Get your content whitelisted to exponentially increase your brand's credibility and reach. 

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Testimonials

What our clients love about us

If you're looking for experts in the digital space, you HAVE to team up with The Influence Agency. We've been leveraging their expertise for over 12 years, and couldn't be happier to have them on our side. They take pride in what they do, and have put together an incredibly versatile team that can take care of all of the digital services we require. Highly, highly recommend our friends at TIA.

Vito Mastrorillo:

President

The Influence Agency is phenomenal. They’re incredible outside-the-box thinkers and we’re a great alternative to the traditional marketing efforts taken for the NFP I work for. We worked directly with Stephanie and Tom, both who had a high level understanding of the industry and a completely professional approach to social promotion. Looking forward to working with their team again!

Nicki Lamont

Global Digital Lead

At Universal Music, we are frequently tasked with launching new albums and products with little to no notice which can prove challenging for traditional agencies.

The team at the Influence Agency have proven time and time again their ability to be both nimble and efficient at delivering influencer campaigns that are strategically targeted, creative and most importantly impactful with our artists audiences.

Fraser MacKenzie

Senior Director Digital

Wow – what an event! We are still buzzing over here. It was truly a memorable evening. The attention to detail was particularly impressive. Every element, from the décor, the drink menu names, the photo booth, the signage, etc., was meticulously planned and executed. It’s clear there was a lot of thought and care into making the event special.

 

We appreciate all the hard work that went into making our new line's launch party successful.

Colleen Roberts

Manager, Media, Global Marketing

The Influence Agency put on one of my favorite events ever for the launch of youtheory in Canada! The vibe was unmatched, with staff and creators enjoying themselves equally on the rooftop. It was also very diverse - both men and women were in attendance, which is rare since these events are usually female-dominated. They also didn’t forget us mature creators! It was refreshing to be part of a launch that values my age group. Thank you so much for the invite, TIA! More brands should take a page out of your book.

LaToya Ingleton

It was amazing to work with Stephanie and Kitty on our holiday Influencer programs. Responsive, professional and hard working - perfect partners! - would recommend over and over!

Andrew Verescak

Senior V.P. of Business Development

Working with The Influence Agency has been an exciting and engaging experience. We appreciate their in-depth knowledge of the influence marketing space and their ability to align our mission with top influencers who help drive awareness of our fundraising initiatives"

Glenn van Gulik

Secretary for PR and Territorial Marketing

Working with The Influence Agency to help launch our TikTok and Pinterest ad campaign strategies over the last 9 months was one of the best decisions we've made this year. We searched across Canada for an agency to align with our vision and marketing needs and found that their offerings and ratings were second to none. It's been a dream to work with both the team who were not only terrific and quick communicators (even with the time difference!), but also very professional and knowledgeable - clear experts in their field. We've been happy with our results and would recommend TIA!

Natasha Eng

Director, Social Media and Marketing

Having blogged for 10 years and having worked with a plethora of agencies, The Influence Agency team has been one of the top agencies I've connected with. Their ability to both balance creator relations and interests, while maintaining the priorities of their brands is incredibly impressive. As a creator, the team is always supportive and responsive and truly makes developing branded content seamless! I always look forward to working with them!

@melhwang

We have been working with TIA for 2+ years here at Staples and it's been an absolutely wonderful experience. They bring great energy and knowledge to the table and we have seen a great impact on our social channels ever since they took on our account. Cannot recommend enough!

Guneet Benipal

Manager, Social Media Content

Ready to get started?

Your brand is just a few reps away from serious engagement gains—now’s the time to keep pushing through the burn! If you’re ready to crush your marketing goals, we’ll connect you with some of the most dedicated fitness influencers around. 

Contact us to kick off a personal best campaign!

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