How we reached 2.7 million people for Rona’s #EveryonesAnExpert campaign

Rona

Created in 1939, RONA is a banner of Lowe’s Canada, one of Canada’s leading home improvement companies with head office located in Boucherville, Quebec.

Spanning the entire country, RONA’s vast network of more than 375 stores includes both corporate stores and independent affiliated dealers. Known for its large instore and online product selection as well as for its installation services, RONA also provides expert support and advice to its retail and pro customers for their building and renovation projects.

The problem

RONA was looking to inspire Canadians with home projects that were beautiful, fun, and accessible for their #EveryonesAnExpert campaign. Home projects and DIY activities can be complicated with many steps and RONA wanted to share simple home solutions that could be achieved by anyone.

The Solution

We partnered with Angela Price and Micro Home Decor and Mom Influencers to share simple home projects using products from RONA. Each month, the projects highlighted a seasonal theme. The projects were shared through Instagram Posts, Stories, and Guest Blogs. To support the RONA social media accounts, we leveraged the participating Influencers to host giveaways. Influencers were also given a unique promo code to support online and in-store sales.