Find the perfect travel influencer for your brand

The world is way too big to stay in one place — but before you start packing your bags, you need to make sure you’re off to a place where you can make amazing memories (and take Instagram-worthy photos). Travel-related content helps 86% of people choose where their next vacation will be – and they do this by sharing wanderlust-worthy photos, videos, and blogs that give an authentic voice to a specific location. This is why travel influencers continue to leave their footprints across the globe and have millions of followers on social media eagerly watching their adventures.

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Through travel influencer marketing,The Influence Agency can help you secure a partnership with the perfect influencer who will be a key player in getting your message across to your core audience. With our strategic digital campaigns, you’ll be able to put your name and location on the radar.

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Travel Influencer Marketing

How Using Influencers Can Benefit Your Business

In 2019, global leisure tourism spending reached $4.715 billion. An increasing amount of people are investing in making unforgettable and Instagrammable memories. Although COVID-19 has caused travel to slow down, 61% of consumers are feeling hopeful about travel in 2021.

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According to surveys, Millennials travel the most compared to other age groups at an average of 35 days each year. This is followed by Gen Z at 29 days each year. The demographic that’s most interested in travel also make up the largest age group on Instagram at 33.1%. More than half of these consumers say they’ve made plans to visit a specific destination based on images or videos they’ve seen from friends, family, or peers on social media.

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It’s clear to brands where they can easily capture the attention of explorers everywhere. Because of these statistics, hotels, tourism boards, resorts, airfare companies, and travel agencies are turning to travel influencers to make their names visible in the news feeds of their followers.

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These influencers have massive communities of followers who have a strong appreciation for different cultures and new sights, which is why these personalities have become sought-after endorsers for companies in the travel industry. Businesses who turn to travel influencer marketing gain access to an audience who are looking for the inspiration to their next travel destination.

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Travel Influencer Marketing with Results

Travel influencers are popular for producing creative content revolving around their voyages. They captivate their audience with world-class photography, videography, and blog writing.

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On Instagram, 63% of 18 to 24-year-old users follow travel influencer accounts. By immersing themselves in different cultures, these social media celebrities get to show their audience what the different parts of the world look like from their perspective. For their audience, these authentic experiences have become so much more impactful than the content available in most travel ads, magazines, and brochures.

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Their followers get to tag along on their adventures and are being convinced to visit those places at the same time. This is exactly how New Zealand’s tourism started to accelerate exponentially in 2015. An expert traveller’s point of view acts as their trustworthy travel guide.

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A travel influencer’s content isn’t just limited to gorgeous imagery of breathtaking landscapes. When they visit these places, they document their food adventures, hidden gems, and style diaries too. This wide range of content has extended their social media reach to an audience who’s interested in the different elements of their journey. Their influence travels beyond the voyage — they’re influencing fashion and restaurant choices too. You can count on their followers to take notes of the food they should try and what to wear while on their own trip abroad.

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Businesses that leverage travel influencer marketing by utilizing the influential voice of travel content creators will be gaining a one-way ticket to a community of globetrotters who put their trust in the brands that these personalities promote and endorse.

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Authenticity and Credibility

Targeted Audience Reach

Inspire Brand Loyalty

High Engagement Rates

Access to a Global Audience

Expertise in Travel-Related Content

Learn how we helped Napoleon reach 16 million grill enthusiasts on TikTok with influencer marketing

Read the case study

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Unleash the power of influence

Our influencer marketing services

Full-service influencer marketing

Lock in your target audience with our full-service influencer marketing approach. We drive impact and results across key social media channels–Instagram, Facebook, YouTube, and TikTok!

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UGC programs

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Influencer gifting campaigns

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Brand ambassador endorsements

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Influencer content whitelisting

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We carefully select our partners to ensure we're the right fit for each other, maximizing our potential for success. Our retention rate speaks for itself, and our client portfolio consists of a list of long-term success stories.

We don't join trends, we create them

See that wave our competitors are riding? We made it. This is your invitation to get on and start setting trends with us.

We're your in-house team

We take the whole “full-service” thing seriously. Expect to have a long-term and dedicated team on your account.

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We're not here for a participation medal - We play to WIN. Our goal is to drive industry-leading results for our clients, with an award-winning mindset, long-term.

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We work hard to recruit and retain the best talent in our industry. Our entire team is fully accredited in their area of expertise - and you can be certain we have the best in the biz representing your brand.

Testimonials

What our clients love about us

It was amazing to work with Stephanie and Kitty on our holiday Influencer programs. Responsive, professional and hard working - perfect partners! - would recommend over and over!

Andrew Verescak

Senior V.P. of Business Development

The Influence Agency put on one of my favorite events ever for the launch of youtheory in Canada! The vibe was unmatched, with staff and creators enjoying themselves equally on the rooftop. It was also very diverse - both men and women were in attendance, which is rare since these events are usually female-dominated. They also didn’t forget us mature creators! It was refreshing to be part of a launch that values my age group. Thank you so much for the invite, TIA! More brands should take a page out of your book.

LaToya Ingleton

Having blogged for 10 years and having worked with a plethora of agencies, The Influence Agency team has been one of the top agencies I've connected with. Their ability to both balance creator relations and interests, while maintaining the priorities of their brands is incredibly impressive. As a creator, the team is always supportive and responsive and truly makes developing branded content seamless! I always look forward to working with them!

@melhwang

We have been working with TIA for 2+ years here at Staples and it's been an absolutely wonderful experience. They bring great energy and knowledge to the table and we have seen a great impact on our social channels ever since they took on our account. Cannot recommend enough!

Guneet Benipal

Manager, Social Media Content

Working with The Influence Agency to help launch our TikTok and Pinterest ad campaign strategies over the last 9 months was one of the best decisions we've made this year. We searched across Canada for an agency to align with our vision and marketing needs and found that their offerings and ratings were second to none. It's been a dream to work with both the team who were not only terrific and quick communicators (even with the time difference!), but also very professional and knowledgeable - clear experts in their field. We've been happy with our results and would recommend TIA!

Natasha Eng

Director, Social Media and Marketing

If you're looking for experts in the digital space, you HAVE to team up with The Influence Agency. We've been leveraging their expertise for over 12 years, and couldn't be happier to have them on our side. They take pride in what they do, and have put together an incredibly versatile team that can take care of all of the digital services we require. Highly, highly recommend our friends at TIA.

Vito Mastrorillo:

President

Wow – what an event! We are still buzzing over here. It was truly a memorable evening. The attention to detail was particularly impressive. Every element, from the décor, the drink menu names, the photo booth, the signage, etc., was meticulously planned and executed. It’s clear there was a lot of thought and care into making the event special.

We appreciate all the hard work that went into making our new line's launch party successful.

Colleen Roberts

Manager, Media, Global Marketing

Working with The Influence Agency has been an exciting and engaging experience. We appreciate their in-depth knowledge of the influence marketing space and their ability to align our mission with top influencers who help drive awareness of our fundraising initiatives"

Glenn van Gulik

Secretary for PR and Territorial Marketing

At Universal Music, we are frequently tasked with launching new albums and products with little to no notice which can prove challenging for traditional agencies.

The team at the Influence Agency have proven time and time again their ability to be both nimble and efficient at delivering influencer campaigns that are strategically targeted, creative and most importantly impactful with our artists audiences.

Fraser MacKenzie

Senior Director Digital

The Influence Agency is phenomenal. They’re incredible outside-the-box thinkers and we’re a great alternative to the traditional marketing efforts taken for the NFP I work for. We worked directly with Stephanie and Tom, both who had a high level understanding of the industry and a completely professional approach to social promotion. Looking forward to working with their team again!

Nicki Lamont

Global Digital Lead

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