Find the perfect driver for your brand

Steer your brand towards success by adding automotive influencers to your pit crew. 

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Automotive influencer marketing

Automotive Influencer Marketing - The Influence Agency
Perfect Driver For Your Brand - The Influence Agency
Automotive Influencers - The Influence Agency
Automotive Influencers Can Benefit Your Business - The Influence Agency
Automotive Influencer Marketing - The Influence Agency
Automotive Influencers Can Benefit Your Business - The Influence Agency

How using automotive influencers can benefit your business

Social media has become an effective tool as top automotive industry brands turn to platforms like Instagram to reach prospective car buyers. 

Finding the perfect ride is not an easy task—that’s why an automotive influencer’s followers rely on their expertise for some honest insight. Through extraordinary graphics and videography, car enthusiasts get to explore the specifications like never before. These influencers provide the information we need in the most engaging ways possible.

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Automotive influencer marketing with results

An automotive influencer marketing campaign is one of the swiftest ways to gain visibility with your key demographic. At The Influence Agency, we’ll put your brand ahead in the race towards social media recognition by helping you secure a partnership with the right automotive influencer. With our large-scale database of influencers and our marketing expertise, driving your campaign to success has never been so easy. 

It’s time to step on the gas pedal and rev up your next campaign with automotive influencer marketing. These auto influencers have millions of people following their engaging content online; covering everything from events and rallies to vehicle reviews and stunt driving. Automotive influencers have a deep understanding of car brands and vehicles. Browsing through their content gives you a closer look at the most phenomenal cars in the automotive industry, ranging from luxury to electric and even race cars.

Why automotive influencer marketing?

Instagram and YouTube are two of the most popular platforms utilized by successful automotive influencers to connect with their audience. In addition to car reviews, their posts featuring car-related events and rallies are causing significant social media traffic as well. The reach of their auto industry content knows no limits. Impressive modern and classic cars are exhilarating for everyone, regardless of age or gender. 

Car buyers don’t make decisions lightly; a new vehicle is a huge expenditure that requires a high level of scrutiny. Because of this, the public turns to these reliable influencers for a deeper dive into the specifications. They possess an opinion that their millions of followers trust. Through automotive influencer marketing, you’ll be partnering your brand with a dependable point of view that adds to the credibility of your company. 

Authenticity and Credibility

Targeted Audience Reach

Inspire Brand Loyalty

High Engagement Rates

Access to a Global Audience

Expertise in Automotive-Related Content

Learn how we helped Napoleon reach 16 million grill enthusiasts on TikTok with influencer marketing

Read the case study

Summit Creative Award 2023 WinnerNapoleon Grills
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Unleash the power of influence

Our influencer marketing services

Each year, auto manufacturing drives an average of $953 billion into the economy. These numbers are a clear indication of how utilizing automotive influencer marketing campaigns can help you engage with your target market.

Full-service influencer marketing

Lock in your target audience with our full-service influencer marketing approach. We drive impact and results across key social media channels–Instagram, Facebook, YouTube, and TikTok!

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UGC programs

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Star on your fans’ favourite social media platform with user-generated content. Our UGC programs are excellent avenues for automotive brands looking to supercharge engagement and grow their market.

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Influencer gifting campaigns

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Earn exposure from top automotive influencers through our effective influencer gifting programs. We strategically choose the best of the best in the automotive world to better showcase your products. 

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Brand ambassador endorsements

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Ready to go pro? Our brand ambassador programs identify and partner your brand with individuals who resonate deeply with automotive enthusiasts. It’s time to convert passive viewers into dedicated brand advocates. 

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Influencer content whitelisting

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Strategic brand partnerships are our forté. Get your content whitelisted to exponentially increase both your credibility and reach. 

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Testimonials

What our clients love about us

The Influence Agency put on one of my favorite events ever for the launch of youtheory in Canada! The vibe was unmatched, with staff and creators enjoying themselves equally on the rooftop. It was also very diverse - both men and women were in attendance, which is rare since these events are usually female-dominated. They also didn’t forget us mature creators! It was refreshing to be part of a launch that values my age group. Thank you so much for the invite, TIA! More brands should take a page out of your book.

LaToya Ingleton

If you're looking for experts in the digital space, you HAVE to team up with The Influence Agency. We've been leveraging their expertise for over 12 years, and couldn't be happier to have them on our side. They take pride in what they do, and have put together an incredibly versatile team that can take care of all of the digital services we require. Highly, highly recommend our friends at TIA.

Vito Mastrorillo:

President

We have been working with TIA for 2+ years here at Staples and it's been an absolutely wonderful experience. They bring great energy and knowledge to the table and we have seen a great impact on our social channels ever since they took on our account. Cannot recommend enough!

Guneet Benipal

Manager, Social Media Content

Working with The Influence Agency has been an exciting and engaging experience. We appreciate their in-depth knowledge of the influence marketing space and their ability to align our mission with top influencers who help drive awareness of our fundraising initiatives"

Glenn van Gulik

Secretary for PR and Territorial Marketing

Working with The Influence Agency to help launch our TikTok and Pinterest ad campaign strategies over the last 9 months was one of the best decisions we've made this year. We searched across Canada for an agency to align with our vision and marketing needs and found that their offerings and ratings were second to none. It's been a dream to work with both the team who were not only terrific and quick communicators (even with the time difference!), but also very professional and knowledgeable - clear experts in their field. We've been happy with our results and would recommend TIA!

Natasha Eng

Director, Social Media and Marketing

At Universal Music, we are frequently tasked with launching new albums and products with little to no notice which can prove challenging for traditional agencies.

The team at the Influence Agency have proven time and time again their ability to be both nimble and efficient at delivering influencer campaigns that are strategically targeted, creative and most importantly impactful with our artists audiences.

Fraser MacKenzie

Senior Director Digital

Having blogged for 10 years and having worked with a plethora of agencies, The Influence Agency team has been one of the top agencies I've connected with. Their ability to both balance creator relations and interests, while maintaining the priorities of their brands is incredibly impressive. As a creator, the team is always supportive and responsive and truly makes developing branded content seamless! I always look forward to working with them!

@melhwang

Wow – what an event! We are still buzzing over here. It was truly a memorable evening. The attention to detail was particularly impressive. Every element, from the décor, the drink menu names, the photo booth, the signage, etc., was meticulously planned and executed. It’s clear there was a lot of thought and care into making the event special.

 

We appreciate all the hard work that went into making our new line's launch party successful.

Colleen Roberts

Manager, Media, Global Marketing

It was amazing to work with Stephanie and Kitty on our holiday Influencer programs. Responsive, professional and hard working - perfect partners! - would recommend over and over!

Andrew Verescak

Senior V.P. of Business Development

The Influence Agency is phenomenal. They’re incredible outside-the-box thinkers and we’re a great alternative to the traditional marketing efforts taken for the NFP I work for. We worked directly with Stephanie and Tom, both who had a high level understanding of the industry and a completely professional approach to social promotion. Looking forward to working with their team again!

Nicki Lamont

Global Digital Lead

Ready to get started?

It’s time to put the pedal to the metal—the car enthusiast crowd your company is looking for is closer than you think! If you’re ready to drive laps around the competition, we’re ready to introduce you to the best automotive influencers in the scene. 

Contact us to have a car influencer lead your next podium-worthy campaign!

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