Find the perfect dad for your brand

Partner with dad influencers to see just how far some fatherly wisdom can take your brand. 

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Dad influencer marketing

Dad Influencer Marketing Services - The Influence Agency
Perfect Dad For Your Brand - The Influence Agency
Partner With Dad Influencers - The Influence Agency
Dad Influencers Can Benefit Your Business - The Influence Agency
Dad Influencer Marketing - The Influence Agency
Dad Influencer Marketing With Results - The Influence Agency

How using dad influencers can benefit your business

Dads are quickly on their way to becoming the biggest shoppers of the family, with 70% of them receiving recommendations on products for the whole family as well as 71% for products and services for their children. With dads taking on more parenting responsibilities and getting more involved in their kids’ lives, their purchasing decisions are bound to reflect that.

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Dad influencer marketing with results

Thinking about how you can connect with dad influencers to spread the word about your brand? The Influence Agency has got you covered. Our strategic dad influencer marketing campaigns are spearheaded by our team of experts that consistently exceed expectations. By partnering brands with the most suitable personalities, these influencers work to convey your brand’s tone and image, delivering results you can see. Allow us to connect you with your next brand ambassador!

Studies show that 61% of dads use social media now more than ever compared to when they didn’t have children. It’s clear that these father figures are also heavily influenced by what they see on their socials—with 24% of millennial dads seeking advice from other parents on these platforms. This is why brands all over the world should be leveraging dad influencer marketing in order to reach those looking for that coveted “seal of approval” that will likely result in successful word-of-mouth marketing. 

Why dad influencer marketing?

Studies show that 77% connect with electronics/gadget brands, 77% with food and beverages brands, 63% engage with men’s grooming brands, 62% with auto companies, and 40% connect with fashion brands. With these skyrocketing numbers, it’s clear that dads are always on the lookout for the best deals—this is why brands are racing to catch their attention. All these industries and their products and services gain more credibility when they are dad-approved by a leading social media personality. 


The online community of dads is tight-knit, with 44% of dads receiving product or service recommendations on social media from other fathers. By leveraging dad influencer marketing for your next campaign, you can rest assured that your content reaches an interested and engaged crowd of social media-savvy fathers. 

Authenticity and Credibility

Targeted Audience Reach

Inspire Brand Loyalty

High Engagement Rates

Access to a Global Audience

Expertise in Dad-Related Content

Learn how we helped Napoleon reach 16 million grill enthusiasts on TikTok with influencer marketing

Read the case study

Summit Creative Award 2023 WinnerNapoleon Grills
Man and a woman grilling outside a converted bus

Unleash the power of influence

Our influencer marketing services

No, they’re not “just a dad”! Rather, the viewpoint of dad influencers is highly trusted and some of the world’s biggest brands have taken note of this. As a result, these social media personalities have become sought-after endorsers and ambassadors. To boost awareness and gain visibility amongst this key demographic, companies are actively seeking to connect their brand with these credible personalities.

Full-service influencer marketing

Lock in your target audience with our full-service influencer marketing approach. We drive impact and results across key social media channels–Instagram, Facebook, YouTube, and TikTok!

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Woman on her couch watching TV
Warmly dressed family outside during the winter
Woman holding oranges and Jamieson vitamins
Man and two children in a kitchen

UGC programs

Woman standing on a hill overlooking a large lake in the winter

Be more real than amazing family trips. Our UGC programs are excellent avenues for dad-centric brands looking to increase engagement and expand their market.

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Influencer gifting campaigns

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Get exposure from top dad influencers through our effective influencer gifting programs. We choose the leading faces in the dad community to showcase your products. 

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Brand ambassador endorsements

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Our brand ambassador programs identify and partner you with dads who resonate deeply with people online. They’re the bonus dads we all wish we had. 

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Influencer content whitelisting

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Strategic brand partnerships are our morning coffee. Get your content whitelisted to exponentially increase your brand's credibility and reach. 

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Testimonials

What our clients love about us

The Influence Agency put on one of my favorite events ever for the launch of youtheory in Canada! The vibe was unmatched, with staff and creators enjoying themselves equally on the rooftop. It was also very diverse - both men and women were in attendance, which is rare since these events are usually female-dominated. They also didn’t forget us mature creators! It was refreshing to be part of a launch that values my age group. Thank you so much for the invite, TIA! More brands should take a page out of your book.

LaToya Ingleton

If you're looking for experts in the digital space, you HAVE to team up with The Influence Agency. We've been leveraging their expertise for over 12 years, and couldn't be happier to have them on our side. They take pride in what they do, and have put together an incredibly versatile team that can take care of all of the digital services we require. Highly, highly recommend our friends at TIA.

Vito Mastrorillo:

President

The Influence Agency is phenomenal. They’re incredible outside-the-box thinkers and we’re a great alternative to the traditional marketing efforts taken for the NFP I work for. We worked directly with Stephanie and Tom, both who had a high level understanding of the industry and a completely professional approach to social promotion. Looking forward to working with their team again!

Nicki Lamont

Global Digital Lead

Wow – what an event! We are still buzzing over here. It was truly a memorable evening. The attention to detail was particularly impressive. Every element, from the décor, the drink menu names, the photo booth, the signage, etc., was meticulously planned and executed. It’s clear there was a lot of thought and care into making the event special.

 

We appreciate all the hard work that went into making our new line's launch party successful.

Colleen Roberts

Manager, Media, Global Marketing

It was amazing to work with Stephanie and Kitty on our holiday Influencer programs. Responsive, professional and hard working - perfect partners! - would recommend over and over!

Andrew Verescak

Senior V.P. of Business Development

Working with The Influence Agency to help launch our TikTok and Pinterest ad campaign strategies over the last 9 months was one of the best decisions we've made this year. We searched across Canada for an agency to align with our vision and marketing needs and found that their offerings and ratings were second to none. It's been a dream to work with both the team who were not only terrific and quick communicators (even with the time difference!), but also very professional and knowledgeable - clear experts in their field. We've been happy with our results and would recommend TIA!

Natasha Eng

Director, Social Media and Marketing

Having blogged for 10 years and having worked with a plethora of agencies, The Influence Agency team has been one of the top agencies I've connected with. Their ability to both balance creator relations and interests, while maintaining the priorities of their brands is incredibly impressive. As a creator, the team is always supportive and responsive and truly makes developing branded content seamless! I always look forward to working with them!

@melhwang

Working with The Influence Agency has been an exciting and engaging experience. We appreciate their in-depth knowledge of the influence marketing space and their ability to align our mission with top influencers who help drive awareness of our fundraising initiatives"

Glenn van Gulik

Secretary for PR and Territorial Marketing

We have been working with TIA for 2+ years here at Staples and it's been an absolutely wonderful experience. They bring great energy and knowledge to the table and we have seen a great impact on our social channels ever since they took on our account. Cannot recommend enough!

Guneet Benipal

Manager, Social Media Content

At Universal Music, we are frequently tasked with launching new albums and products with little to no notice which can prove challenging for traditional agencies.

The team at the Influence Agency have proven time and time again their ability to be both nimble and efficient at delivering influencer campaigns that are strategically targeted, creative and most importantly impactful with our artists audiences.

Fraser MacKenzie

Senior Director Digital

Ready to get started?

We love a good dad joke, but there’s nothing funny about the next-level engagement dad influencer marketing will drive for your brand. If you’re ready to grow your online family, let’s get you tossing the ball around with the best dad influencers. 

Contact us to create a campaign that will earn a proud dad smile!

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