Work with us

Strategy

Blog

/

Enhance your marketing strategies with The Influence Agency. We specialize in branding, digital strategy, customer journey mapping, and analytics to help brands grow with intention.

Close up of a website URL shared through dark social|A woman engaging in dark social using Facebook Messenger|A button for sharing content|
Social Media Marketing

Why Marketers Need to Care About Dark Social

People engage in dark social media when they share content through private channels such as messaging apps. Find out why you shouldn’t ignore dark traffic.

Read article

||||
Social Media Marketing

Integrating Your Email Marketing and Social Media Strategy

Using a holistic view to integrate your email marketing with your social media strategy, allowing the two to work together seamlessly.

Read article

|LinkedIn Post|
Digital Marketing

The Advantages of Using LinkedIn as a Marketing Tool

Whether your objective is B2B or B2C marketing, here's why LinkedIn needs to be utilized by businesses of any size as an effective marketing tool.

Read article

Queer content creators posing|"If a corporation is baselessly supporting Pride for the sake of being able to say they did... then they're doing it for the wrong reasons—and we will take notice!"|"Rainbow washing shines a light that many corporations are focused on the commodification of identities rather than the collective liberation of LGBTQ+ folks' needs"|"Brands are often a huge platform to be able to amplify a variety of LGBTQ+ folks, but it shouldn't be the case that only during June we become relevant."|"Partnering with LGBTQ+ creators and allowing them to take the lead on the creative leads to a much more authentic partnership."|"Are you reaching out to LGBTQ+ folks to collaborate year round or only during Pride Month? If you only reach out when you have a rainbow logo, then that is very telling."|"They believe that showing 'solidarity' through a Pride flag on their logo or on their Instagram page is enough to have a Pride marketing campaign. But it's really everything BEHIND the rainbows that matter."|"Put your money where your mouth is! If you're a company with a lot of profit, put that profit to work for our community during Pride and all year round."|"Companies shouldn't be afraid to support humans. It's as simple as that."|Companies see Pride as something on a list to check off—not the acknowledgment of the injustice towards LGBTQIA+ people.|"I will criticize brands for ignoring the Black and Brown Trans and Queer people that were the pillars of the movement."|"If there is no tangible action or intention to truly serve and promote the LGBTQ+ community, it's not enough."|"Outwardly support the community without being in fear of losing the support of other people."
Social Media Marketing

How to Nail Pride Marketing [Interview]

Find out what these 7 LGBTQ2S+ content creators and social media influencers have to say about Pride-related marketing campaigns and rainbow washing.

Read article

Tik Tok users having fun
Social Media Marketing

TikTok Algorithm Explained 2020

Have you ever wanted to become TikTok famous? Now you can! This simple breakdown of the TikTok algorithm that will guarantee your next post is a success.

Read article

||||||||
Social Media Marketing

Social Media Trends of 2020 So Far

Social media is continuously redefined by the world around us. Have a look at the social media trends of 2020 so far. Check our blog for more amazing content!

Read article

companies supporting pride|||
Community

How Companies Can Support Pride

Discover ways companies can authentically support Pride on The Influence Agency's blog. Explore strategies for promoting diversity, inclusion, and equality.

Read article

generation z using technology||||
Tips & Tools

How To Market To Gen Z

Generation Z is new terriotry, it's important that as a business or brand, that you know how to market to Gen Z and how to keep your longieveity.

Read article

How Businesses Can Prepare For The Next Phase Of COVID-19
Community

How Businesses Can Prepare For The Next Phase Of COVID-19

How businesses can prepare for the next phase of COVID-19? As businesses start to slowly reopen across the country, here’s how businesses can prepare for the new normal.

Read article

Subscribe to our newsletter

Stay up to date with the latest marketing, social media tips, guides and news.

Thank you! Now let's send you to the right place.
Oops! Something went wrong.
Please try again

Get your article featured on our blog

Learn more

Write with us

Get Your Article Featured on Our Blog - The Influence Agency
Advertisement for The Yearbook: Museum of Influence with a digital version of Girl with a Pearl Earring wearing headphones, displayed between classical columns.

Explore related goals

Delivery
Production
Media Buying