Digital Marketing

All things pertaining to our core marketing services: SEO, PPC, Content Marketing, Ecommerce, Email Marketing, Partner Marketing etc.

Local Campaigns In Google Ads - The Influence Agency|screenshot of auto suggest ads in Google Maps|screenshot of similar places ads on Google Maps|screenshot of available Google Ads campaign goals.|GIF showing steps of how to enter your verification code in Google My Business|screenshots of ads on Google Maps, Search Network, YouTube, and Display Network|screenshot of navigational ads in Google Maps|GIF showing steps of how to enter your verification code in Google My Business|

Digital Marketing

Local campaigns in Google Ads: A guide to increasing your in-store sales

Learn how to drive in-store sales with Google Ads Local Campaigns & discover new features. To get started with Local campaigns & tailored paid media strategy, Call Us!

Read article

A Guide To Google Ads Image Extensions - The Influence Agency|Screenshot of a Google ad with an image extension on YouTube search results|Screenshot of a Google Search ad with an image extension

Digital Marketing

A guide to Google Ads image extensions

Google Ads image extensions allow advertisers to provide value to consumers with visuals of their products or services in combination with Search ads.

Read article

Digital Marketing

5 Tips to create genuine & impactful pride campaigns

Supporting the LGBTQ2S+ community is more than just waving the rainbow flag. With these five Pride campaign tips, your brand will be seen as a true Pride ally!

Read article

A woman holding a credit card, making an online purchase on a laptop

Digital Marketing

What is digital performance marketing?

Digital performance marketing may have been around for years but it is still a highly effective online marketing strategy to this day. Learn more here!

Read article

Browser address bar|SSL certified vs not certified||Google Search

Digital Marketing

Why is SSL important?

SSL secures your site from potential hackers but it’s more than just that. Find out why you should have your site SSL enabled.

Read article

Moments of Influence: Interactive Content|||

Digital Marketing

Moments of Influence: The power of interactive content

With thousands of ads competing for our attention online, stand out with interactive content marketing strategies. Learn more about it in this blog!

Read article

Laptop displaying the Google Ads overview page|Line graph of the global browser market share from March 2020 to March 2021

Digital Marketing

Cookieless marketing: How to prepare your Google Ads by 2022

As Google transitions away from using third-party cookies by next year, learn how you can effectively prepare for and advertise in a cookieless world.

Read article

“Advertising” shown on a laptop screen|A man browsing an article on his tablet|A woman reading on her laptop while sipping coffee

Digital Marketing

How does web banner advertising work?

Though web banner advertising has been around for a while, it is still an effective tool to incorporate into your strategy. Learn more in this complete guide.

Read article

Digital Marketing

The best content marketing practices for small businesses

Are you looking for ways to grow your brand’s online presence? In this blog, we share must-try content marketing tips for small businesses. Check it out now!

Read article