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Looking for fresh social media inspiration? We’ve rounded up 30 of the best Asian influencers to follow on Instagram and TikTok right now. From food and fashion to fitness, comedy, and finance, there’s something for everyone on this list.
Asian creators are reshaping social media, and it is long overdue. With audiences hungry for diverse, authentic voices, they’re stepping up to deliver world-class content across every imaginable niche.
From the fashion world to cooking to viral comedy, the Asian American and Pacific Islander (AAPI) community is making its mark in a big way. We’ve curated a list of 30 of the best Asian influencers on Instagram and TikTok right now. Watch their content and change your social feed forever.
1. Cora Kim | @lovemicorazon
This LA-based Asian influencer brings summer vibes year-round through her bright, sunny Instagram feed. When we think about fun summer outfits and honey-sweet mom content, Cora Kim automatically comes to mind.
2. Michelle Choi | @michellechoii
You’ll want to subscribe to this New York City-based YouTuber for her fashion and lifestyle content. Michelle shares adventures in the Big Apple with her dog, Dobby, all while looking flawless with her stylish ensembles.
3. Dani Roche | @daniesque
Dani has collaborated with countless fashion brands. She has a distinct personal style that’s fun, colorful, and endlessly unique! Her vintage retro Instagram feed and fluffy Chow Chow are more than enough to make you want to follow this entrepreneur.
4. Wendy | @withwendy
Wendy has saved the day countless times with her genius sewing skills. She’s a content creator of Chinese ethnicity who shares ideas on thrift flips and teaches people around the globe how to make their own clothes.
With a thriving YouTube channel too, her quirkiness and couture expertise have turned her into one of the internet’s most loved DIY queens.
5. Erin Jay | @lifew.erin
Totally clueless about seasonal fashion? Don’t worry, Erin Jay is here to help with affordable outfit inspiration. Her fashion hauls are focused primarily on Poshmark finds, thrifting, and sustainable fashion. She’s teaching her audience how to save money and look fabulous doing it.
6. Abhishek Dekate | @abhishekdekate
Classic, tasteful, timeless. Abhishek’s style oozes out of every post, from travel to cooking to home decor. His home is filled to the brim with masterfully coordinated rich, dark autumn tones we can’t get enough of. Follow him for elegant, sophisticated eye candy.
7. Jenn Im | @imjennim
With over 1.7 million followers on Instagram and over 3 million YouTube subscribers, Jenn Im’s influence is reaching far places! Whether she’s posting cute outfits, her favorite books, or tips for small businesses, you’ll find amazing content on Jenn’s socials.
8. Christine Le | @christineleeee
Helpful videos on how to pose for photos? Check. Photo editing hacks? Check. Definitely watch Christine Le’s content to inspire your own creative strategy and get your feed looking absolutely stunning.
9. Didier Young | @didieryhc
This Renaissance man of Instagram posts everything from fashion to food to travel and beyond. Definitely check him out for a stunning, curated lifestyle feed that’s polished, professional, and positively perfect.
10. Yuyan | @itsyuyan
This New York/Los Angeles-based lifestyle influencer invites her followers to see what a “day in the life” looks like for her across her socials. Her photos feature what she eats, the brands she wears, and of course, her adorable dog. Follow her for a taste of NYC elegance!
11. Elle Jiwon Hong | @cookerru
With Elle, you’ll be able to whip up your own Korean dishes in no time. From kimchi stew to spicy tteokbokki, you’ll have the perfect snacks to munch on as you binge your favorite K-drama!
12. Reynold Pan | @eatnmingle
The genius foodie photographer is Toronto-based Asian influencer, Reynold Pan! His Instagram content is a wonderland of all the food you’ll ever want to eat. We honestly just couldn’t stop scrolling!
13. Viranlly Liemena | @viranlly
Where sophisticated fashion meets classy food photography, you’ll find Vancouver-based Asian influencer Viranlly Liemena. He always eats in colorful, ultra-high-fashion OOTDs. We’re thinking we should probably give “eating-in-style” a try too.
14. Sohla El-Waylly | @sohlae
If you follow anyone on this list, make it Sohla. She’s a pro chef that you’ve more than likely already seen on the internet. She’s been a regular on YouTube shows America’s Test Kitchen, Babish’s Culinary Universe, and several others. She even has a cookbook, Start Here! With Sohla’s content, you know her dishes will be otherworldly!
15. Newton | @newt
Newt first gained popularity through his cooking videos on TikTok. He’s since amassed a strong following of 9.9 million on TikTok alone! Definitely give him a follow for incredible recipes and down-to-earth vibes.
16. Joanne Molinaro | @the.korean.vegan
Joanne is a Chicago-based foodie and blogger with not one, but two cookbooks. As a daughter of Korean wartime refugees, she’s one of the strongest women on this list. If her recipes don’t inspire you, then her resilience, political activism, and artful storytelling will.
17. Tiffy Chen | @tiffy.cooks
Tiffy is one of our favorite influencers for quick, tasty, and easy-to-follow recipes. Her entire Instagram and TikTok are focused on bringing Asian dishes to our feeds. From four-ingredient hand-pulled noodles to three-ingredient brown sugar boba, this blogger-turned-influencer is all about making our mouths water.
18. Aja Dang | @ajadang
This girl-boss is out to help you keep your finances on track! Aja has successfully influenced a bunch of her followers to budget their funds strategically. On top of that, she’s got a killer skincare regimen and chic outfits to draw inspiration from.
19. Kim Chi | @kimchi_chic
Not to be confused with the Korean side dish (though we love that too). After gaining massive popularity on season 8 of RuPaul’s Drag Race, this Asian influencer established Kimchi Chic Cosmetics. Now we can all enjoy dazzlingly pigmented and cruelty-free makeup!
20. Young Yuh | @yayayayoung
With his makeup-free and filter-free glass skin, trust us when we say nobody has fresher-looking skin than Young Yuh. Thankfully, he shares with his audience how they can achieve it for themselves, too. Tap that follow button for clear skin and a side of comedy!
21. Mei Pang |@meicrosoft
In the beauty world, few surpass Mei’s makeup skills. Trust us. She’s a walking tapestry of gorgeous tattoo art who posts tons of experimental makeup looks on her Instagram. She’s the perfect person to follow to inspire you to step out of your comfort zone!
22. Wendy | @thekwendyhome
Just looking at the interior design of Wendy’s house makes you feel right at home. Add the fact that she has a geeky sense of humor, and Wendy will definitely add some bright rays of sunshine to your social feed!
23. Maxim Kim | @maximusvook
This Toronto-based Asian influencer’s videos are mesmerizing. His epic storytelling style and special effects skills create content that you definitely won’t want to miss!
24. Uyen Carlson | @house_of_lu
If you’re wondering what mom life is like in a household with four young high-energy kids, you’re in luck. Uyen opened the social media door to her family’s home, sharing tons of wholesome, honest parenting content with her super adorable kiddos.
25. Meghan Yuri Young | @meghanyuriyoung
Meghan Yuri Young is a wellness advocate and facilitator. Yoga Teacher Training-certified, her Instagram feed is full of inspirational quotes and mental health reminders. Her content will remind you that in order to live a strong life, you need a strong mind.
26. Jennifer Lau | @itsjenniferlau
Jennifer Lau is a trainer on Apple Fitness, and she’s an absolute beast. Her feed is filled with workout tips and advocacy for the AAPI community. If you’re looking for a dose of inspiring content to get you up and moving, Jennifer’s your girl!
27. Kelly U | @kellyu
Kelly takes her followers through her own recovery journey by sharing lessons she’s learned from her therapy sessions. Give her a follow if you’re needing that extra dose of self-love, because her feed is all about healing the healthy way.
28. Steven He | @steven_he
This comedian and content creator skyrocketed to fame with his hilariously relatable skits about Asian immigrant family life. With over 7.9 million followers on TikTok alone, his deadpan delivery and chaotic storytelling keep fans endlessly engaged.
29. Deven Chris | @devenchris
Of course, we have to include Deven on this list! Deven and his partner, Aileen, have charmed the world with their humor and wholesome videos. These two are the ultimate #RelationshipGoals
30. Steven Ho | @stevioe
Steven Ho is a first-generation Vietnamese-American and former ER tech who turned his gritty, unfiltered hospital experiences into viral comedy. His “Tips from the ER” series made him the internet’s favorite medical truth-teller, with over 11 million TikTok followers. Follow him for laughs, a little profanity, and ER intel you didn’t know you needed!
Key Takeaways
Asian influencer FAQs
Grow your brand with The Influence Agency
Asian creativity comes in all kinds of forms, but the engagement these creators get from their followers is unmistakable. From brand collaborations to comedy to political advocacy, they connect with their audiences and send a powerful message about representation and diversity.
Ready to harness the power of influencer marketing for your brand? At The Influence Agency, we specialize in connecting businesses with the right creators to drive real results. Get in touch with us today to get started!