There are over 360,000 self-employed women in Canada — a number that has grown 30% in the last ten years. What this means is that more and more female entrepreneurs are interested in starting their own business, ultimately building a stronger economy. In fact, research shows that by increasing the number of women entrepreneurs, it will contribute an estimated potential $150 billion GDP economic growth.
This ultimately brings us to our point that needs to be acknowledged more often: where would the world be without women? Because it’s impossible to imagine Earth without the fearless females who make the world go round.
This International Women’s Day, The Influence Agency is highlighting the 29 female entrepreneurs and female-owned businesses in Toronto that prove the possibilities are endless when you allow yourself to feel empowered.
Scroll through to see who they are, then show your support by giving each of these female entrepreneurs a follow!
Make way, people — because the female entrepreneurs behind this sneaker and streetwear brand are creating a space for the fearless and unapologetic. Their pieces are meant for the righteous rebels who want to reinvent culture in fierce style.
All hail the queen of ice cream — Ruru Ronquillo! She’s the founder of Ruru Baked, which serves the best custard ice cream and other sweet treats in Toronto.
Did somebody say 100% plant-based skincare? Well, Three Ships Beauty just did — and their products deserve a spot in your routine, stat.
Mary Young is one of the fast-rising, female-owned businesses in Toronto that puts sustainability and empowerment at the forefront. Their stylish collection of loungewear and undergarments upholds self-love, acceptance, and eco-friendliness!
Built by female entrepreneurs in Toronto, LOHN creates sophisticated, high-quality candles at an approachable price point. Through the art of scents, their products evoke a time, a place, and a journey.
One of the female-owned businesses in Toronto that will make all your sweetest dreams come true is Mary’s Brigadeiro Chocolate. Composed of sweetened condensed milk, real butter, pure cocoa powder, and fine chocolate (50% cacao), these handcrafted treats are like a mixture made in heaven.
Jewelry is a girl’s best friend—and that’s why the female entrepreneur behind CADETTE knows exactly how to add sparkle to your life like a loyal bestie. You’ll instantly fall in love with their artisanal pieces made for the modern and mindful woman.
If you’ve been searching for your period soulmate, look no further than illum. This female-owned business in Toronto is your top source for organic pads and unscented period products with non-toxic ingredients.
Autumn is one of the female entrepreneurs in Toronto who’s elevating the interior design industry. She’s got an excellent eye for aesthetics and will definitely inspire you to transform your home!
When it comes to everything fitness, Caleigh is one of the female entrepreneurs who knows how to inspire body positivity and better mental health! Say hello to workouts that really work.
Cocktails, anyone? This is one of the female-owned businesses in Toronto that will take you on a tasty excursion! Whether it’s bar tools, glassware, or ingredients, head on over to Cocktail Emporium to stock up on the most unique essentials.
Evelyn Chick is a globally acclaimed bartender who’s built a beverage empire known as “Evelyn Chick Projects.” She’s a total pro who has collaborated with leading establishments for bar consultancy, event curation, and drink design.
As the president of NKPR, a leading North American public relations, artist management, and digital agency, Natasha Koifman is one of the most recognizable female entrepreneurs in Toronto. Her content on social media will never fail to be that extra push you need to succeed in your field.
For apparel that moves you, check out PERMISSION’s incredible style staples that will help you reinvent your fitness journey. The brand was launched by female entrepreneurs and sisters, Amanda and Laura.
As the founder of Gusto 54 Restaurant Group, Janet Zuccarini is the girl boss behind a handful of North America’s award-winning restaurants. If you love Pai, Trattoria Nervosa, Azhar, Chubby’s Jamaican Kitchen, and Gusto Green, then it’s largely thanks to her!
Thinking about crossing over to the organic side? Then, check out @essentialsbytemi! Temi Shobowale has dreamed up a line of incredible, natural skincare products that will bring out your best glow.
Before heading to the beach this summer, grab your custom-made swimwear from @unikaswim. The best part about their pieces is that they’re ethically and sustainably made in Canada!
Get ready to spoil yourself with even more stylish swimwear and activewear courtesy of 437. Hyla Nayeri and Adrien Bettio, the female entrepreneurs behind this brand, even made it to Forbes’ 30 Under 30 list in 2021!
You can never have too many dresses — and you’ll quickly realize that when you flip through @kaelakayonline’s collection. Founded by @thecatherineaddai, it’s one of the female-owned businesses in Toronto that will have you wanting to buy everything.
She’s the female entrepreneur behind @willfullwills, and she’s out to help people make their legal will in the easiest way possible. We’re sure you’ve seen this one on Dragons’ Den!
As the youngest dragon on Dragon’s Den, you just know that she’s one of the female entrepreneurs transforming the business scene! She’s also the co-founder of Clearbanc in Toronto, which is a provider of revenue-sharing solutions to fund e-businesses.
At just 22 years old, Mallory Rowan built a global, multi-six figure e-commerce business on a student budget. We know — our jaws dropped too. And that’s why she’s one of the most popular female entrepreneurs in Toronto who is dedicated to helping others scale their businesses!
Specializing in interiors, installations, and artistic direction, Nike Onile built ofthingsode.com to bring powerful stories and art to life. Her work will leave you in awe each and every time.
What happens when you mix Seoul style and Toronto flair? You get Ai — a modern accessory brand powered by female entrepreneurs. We’re adding their bookbags to cart as we speak.
This full-service residential and commercial interior design studio is one of the female-owned businesses to watch out for! You’ll be blown away by how they transform spaces into vintage works of art.
For all your flower needs to make life prettier, Euclid Farms is the florist you can always count on. The second you walk through their doors, you’ll be transported to a garden of fairytales.
The Influence Agency is a leading digital marketing agency in North America — and among the founders behind this company is Stephanie Palasti. She’s one of the female entrepreneurs who continues to level up the digital marketing scene!
This store right here is every vintage dream come true. Run by a female entrepreneur named Fiona, they offer a selection of the most unique vintage furniture and decor to make your place feel like home.
Becca is among the female entrepreneurs in Toronto who are bringing brand new adventures for all the foodies in town. We’re not kidding when we say that Spice Girl Eats’ chai is the best.
On a scale of one to ten, how empowered did these female entrepreneurs make you feel to supercharge your own business? That burst of inspiration that you’re feeling now — that’s the power of women.
The Influence Agency is your one-stop source for all the energy you need to upgrade your brand’s online presence. Whether it’s search engine optimization, social media marketing, or blog content, we’ve got you covered with strategies that will empower your business.
Connect with us today to learn more.
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Are you aiming to increase web traffic or grow your social media presence? Figure out why you’re leveraging paid media in the first place and build your strategy from there. Having clearly defined goals in mind will help you focus on your brand’s key priorities.
Designing strategies that cater to all three stages of the buyer journey ensures that you’re maximizing your brand’s reach. Every user at every stage is valuable—and you have to make sure you’re creating paid media content that speaks to each audience type.
Effective paid media is tied to targeting the right keywords. If you’re leveraging paid search ads to appear on SERPs (search engine results pages), then in-depth research is necessary. Bid on the keywords that are most relevant to your business to trigger only the most effective ad appearances.
Gather your team—because it’s time to start coming up with ad copy that wins attention. The key is to resonate with your audience and inspire engagement. Be real. Be relatable. And most importantly, don’t underestimate the power of creativity.
Do the landing pages on your website effectively push visitors further down the sales funnel? If not, you’re letting potential customers slip through your fingers. Optimize each of your landing pages so that they nudge users towards converting.
The options are plenty when it comes to paid advertising, including Google, Meta, TikTok, LinkedIn, Microsoft, and Pinterest among others. Analyze who your target demographic is, research where it’s best to connect with them, and then target the platforms where you wish to build awareness.
If you’re ready to build your paid media ad campaign, you’ll find that it will be further broken down into “ad groups” to ensure more effective pay-per-click advertising. These ad groups house one or more ads that have similar targets or categories. Let’s say your brand’s website features categories such as clothing, shoes, and accessories. Creating ad groups according to keywords that fall under these categories will help the PPC system decide when to show ads for these products.
Retargeting ads are bound to succeed because it’s a second shot at a conversion. Visitors have shown interest in the product/service once before, and sometimes all it takes is a little reminder to push them to the checkout page. So don’t forget to retarget and aim better this time.
In the world of paid media, what works and what doesn’t? You’ll have to run A/B tests to find out! Whether you’re testing which keywords bring more traffic or which social platforms earn more ad engagement, you won’t find out what really works for your brand until you test it.
Revisit your initial goals. Did your efforts bring about the results you expected? Tracking results is an essential step in your brand’s paid advertising campaigns. The data you collect from currently running ads will help lay the foundation for your future campaigns.
After tracking your results, you’ll be able to see where adjustments are necessary. There’s always room for improvement, so keep striving to consistently resonate and build trust with your audience—it’s how to create paid ads that pay off.
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