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Vivian Phung

Vivian Phung

Paid Media Manager

Vivian Phung is a Senior Paid Media Manager at The Influence Agency with a passion for scaling businesses through data-driven insights. Outside of work, she loves visiting local cafes and creating neverending Spotify playlists.

The Death of Traditional Ads: How AI Video Ads Are Taking Over - The Influence Agency
Digital Marketing

The Death Of Traditional Ads: How AI Video Ads Are Taking Over

Find out how traditional ads are faring with the rise of AI video ads. Explore our expert insights, learnings, and a few notable video ad tools to use.

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Google Ads 2022 Updates You Need to Know - The Influence Agency
Digital Marketing

Google Ads Updates You Need To Know

Google Ads is an everchanging platform which can be hard to keep track of. We’ve compiled a list of updates announced in 2022 and the next steps for advertisers.

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A hand holding out a credit card in exchange for a shopping bag
Branding

How To Create An Ad Asset That Converts

Explore strategies to create ad assets that convert on The Influence Agency's blog. Learn techniques to optimize your advertising content for better performance.

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An illustration of an astronaut against a pink background
Digital Marketing

Revolutionizing Digital Advertising: How AI-Powered Tools Enhance Ad Campaigns

The integration of AI in advertising has created endless possibilities for marketers to leverage. Unlock the future of digital advertising with The Influence Agency.

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Three women looking at a phone while social media shopping|A woman holding a credit card while online shopping|A businesswoman selling products online.
Social Media Marketing

Social Shopping: Creating a Single App Experience for Consumers

Social shopping is quickly becoming most consumers’ preferred way to shop. Click here to learn about how your brand can start leveraging social commerce!

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Free Tools For Google Ads Keyword - The Influence Agency
Digital Marketing

3 Free Tools for Google Ads Keyword and Competitor Analyses

Explore how to conduct effective competitor analysis on Google in The Influence Agency's blog. Learn strategies to stay ahead in your industry.

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The TikTok logo|a person launching the TikTok app on their smartphone|Three people watching TikTok ads|the TikTok logo on a smartphone screen
Social Media Marketing

Advertising on TikTok: Your 6-Step Guide

TikTok’s popularity and exponential reach make it the perfect platform for brand advertisements. But how do you start advertising on TikTok? Learn more here!

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Google Analytics dashboard on laptop.||Predictive analytics in GA4|Admin tab of Google Analytics with GA4 Setup Assistant highlighted|Options to create a new GA4 property or connect to an existing one.|Confirmation status that GA4 property is connected.
Digital Marketing

Everything You Need to Know About Google Analytics 4 (GA4)

This guide explains how Google Analytics 4 differs from Universal Analytics and highlights the next steps for digital marketers. Read it now!

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Local Campaigns In Google Ads - The Influence Agency|screenshot of auto suggest ads in Google Maps|screenshot of similar places ads on Google Maps|screenshot of available Google Ads campaign goals.|GIF showing steps of how to enter your verification code in Google My Business|screenshots of ads on Google Maps, Search Network, YouTube, and Display Network|screenshot of navigational ads in Google Maps|GIF showing steps of how to enter your verification code in Google My Business|
Digital Marketing

Local Campaigns in Google Ads: A Guide to Increasing Your In-Store Sales

Learn how to drive in-store sales with Google Ads Local Campaigns & discover new features. To get started with Local campaigns & tailored paid media strategy, Call Us!

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