Make way traditional ads—artificial intelligence (AI) is taking over! 73% of companies in the US have embraced AI in their business operations, with generative AI leading the charge. But as we embrace AI-generated content like AI video ads, let us first answer this critical question.
Is Traditional Media Really Dead?
Image source: Pexels – ThisIsEngineering
The short answer: not quite yet.
The rise of AI has sparked heated debates within the advertising industry about the fate of traditional media. Some still defend its relevance, insisting that traditional ads still hold value, while others say that it’s coming to an end. Which is it?
According to the Pew Research Center, local TV news viewership in the United States has dipped. While big players like Fox News saw a boost in viewers, CNN and MSNBC faced declines. ABC, CBS, and NBC held steady on viewership, but their video ad revenues have taken a hit since 2020.
What this implies is that traditional video ads are unlikely to disappear anytime soon, and perhaps they never will. However, we are currently experiencing shifts in how these ads are both created and consumed.
AI-Generated Video Ads: A Game Changer in Advertising?
Drawing from Wistia’s 2024 State of Video Report, it’s clear that videos have become integral to most businesses’ advertising strategies. They’re not just for show—businesses are leveraging videos to drum up leads and boost sales. The trend? More videos are hitting the digital airwaves, matching the growth of businesses today.
Even though there was a slight hiccup in video production in 2023 (with the fall of the stock market, mass layoffs etc.), small businesses are still churning out one video every 24 days. Medium-sized players, on the other hand, are clocking in at 84 videos per year, while the big shots are out to produce about 118. Most of these videos fall within the five- to 30-minute mark, but a huge chunk of consumers prefer short-form videos from brands. That’s why, when it comes to video ads, short-form videos offer the highest ROI.
Backing this perspective, 87% of marketers say that video marketing has directly increased their sales. It makes sense that this year, we will see a spike in video ad spending globally, reaching $191.2 billion USD. This investment is well-justified, considering that an impressive 84% of people visited a brand’s website after watching a video ad about their products or services.
The problem is video ads take longer to produce, but they are the most engaging format. 61% of companies cite time and bandwidth as their biggest roadblocks to ramping up video production. That’s why, even with video production being the most common outsourced service by social media marketers, sooner or later, it can change. With the rise of generative AI, 75% of video marketers are finding it useful to create or edit their marketing videos through AI video ad tools.
Hubspot’s 2024 State of Marketing report echoes this finding, with 85% of marketers believing AI will have a transformative impact on content creation—an impact that we’re already seeing today.
A Better Look at AI Video Ad Tools
Image source: Pexels – Md Iftekhar Uddin Emon
Who reaps the rewards from AI video ad tools? It’s the brands and agencies who are looking to create videos more quickly and efficiently.
AI tools have the ability to automate the process of creating advertisement videos, making it possible to create video ads with AI in minutes. An online video ad marker would only have to type up their vision, and voila—the tools bring it to life, turning text into dynamic AI-generated video ads.
Arcads
With 5,000 successful ads under its belt, Arcads is an AI-powered video ads tool that brings any text you provide to life. It’s used by businesses who are looking to create compelling advertisement videos without shelling out a huge amount of money for production.
Arcads boasts a diverse range of AI actors, giving you the flexibility to choose the perfect fit for your project. The best part? You don’t need to go through the hassle of signing up actors—Arcads handles everything for you, all at a competitive price point.
Although Arcas is currently on hiatus, they have released an update on X, hinting at major improvements in their software.
Creatify
Creatify stands out as a versatile AI tool for crafting an impactful video advertisement for your business. Known for its high-quality user-generated content (UGC) video ads, Creatify sweetens the deal for new users with ten credits. These credits can be used to create at least two free AI-generated video ads. It also allows you to use its AI-powered script writing and its access to stock footage. However, note that exports under the free plan will include a watermark.
If you’re impressed with the results, you can opt for a monthly subscription. Monthly paid plans can range from $39 to $195 USD. Annual subscriptions can save you 30%. Heavy users producing over 50 videos per month can request a customized plan.
Steve
Steve.AI’s video ad maker is a powerhouse, offering thousands of custom video ad templates for Facebook and YouTube ads. It allows new customers to try its AI-generated scripts, rich graphics, videos, and music assets. It offers a seamless collaboration experience across devices. However, what truly sets this tool apart is its capability to generate high-quality animated videos.
As for pricing, Steve.AI’s paid plans cost $20 to $80 USD per month. If paid yearly, it can allow you to unlock savings of up to 25%.
Boost Your Reach With Impactful Video Ad Campaigns
Are you looking to use AI video ad tools to generate quality leads? Let us guide you in creating click-worthy video ads tailored to your target audience. We can help you create 30 to 60-second videos that can drive success and generate leads!
At The Influence Agency, we are experts in assisting businesses like yours in creating video ad campaigns that drive engagement. With our expertise, we’ll help you integrate video ads seamlessly into your lead generation strategy, maximizing its impact and delivering the results you need. We’ll help you use AI’s capabilities in the most effective way while adding your brand’s personal touch.
Want to see what video marketing success looks like? Let us help you get a good view!