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Suhani Purohit

Suhani Purohit

Senior SEO Specialist

Suhani Purohit is a Senior SEO Specialist at The Influence Agency, where she turns search engines into growth engines for brands across industries. She thrives at the intersection of local SEO, technical SEO, link building, content optimization, and keyword research—crafting strategies that not only rank but resonate. She’s passionate about blending data with creativity to drive lasting results and is a true self-motivator whose first instinct is always positive.

A web developer working with AI
Digital Marketing

50 ChatGPT Prompts to Run a Technical SEO Audit

Level up your site health with 50 ChatGPT prompts tailored for technical SEO audits. From crawl issues to Core Web Vitals, run better audits with AI.

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A person using a laptop with a floating search bar layered on top
Digital Marketing

What is Search Intent in SEO and How Should It Shape Your Strategy?

Discover how search intent enhances your SEO strategy. Learn about types of search intent in SEO, their impact, and practical tips for optimized content.

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Digital Marketing

What Is External Linking? + How To Do It Right

What is external linking—from linking to authoritative websites to optimizing anchor text, we’ll tell you all about it and how to do it right for your website.

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Three illustrated pages side by side to demonstrate GA4 reports
Digital Marketing

From UA to GA4: A Marketer's Guide to Data Evolution & Reporting

Mastering GA4 reporting is the key to achieving data-driven success. Learn more about how it differs from UA as well as some best practices by clicking here!

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Close-up of a hand tapping on an overlay of a search bar|A screenshot showing the “featured snippet” section on SERP|A Google SERP diagram showing organic vs paid search results
Digital Marketing

Organic vs. Paid Search Results: What’s the Difference?

Organic vs paid search results—what are the differences between the two? This article covers all the details you need to know. Click here to learn more.

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Digital Marketing

Checklist for Improving Website Speed Performance

Wondering how to improve user experience and increase your website's visibility on Google SERPs? Click here to view our checklist for improving website speed!

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A laptop open to a Google search window||Close-up of a potential customer that is likely to find businesses that know how to improve Google ranking|A business owner using a laptop to view data about paid efforts
Digital Marketing

4 Simple Ways to Improve Your Google Search Ranking

Looking for ways on how to improve Google search ranking for your business? Check out this complete guide to learn more!

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Screenshot of The Influence Agency’s SERP results|a person using Google|Google SERP featured snippets example of Clera Windows + Doors|The Influence Agency’s Google knowledge panel|Google image pack snippets|Google top stories|People also ask SERP feature|Google sitelinks|Google related searches|Google shopping results|Google local pack|Tweets in Google featured snippets|
Digital Marketing

Your Ultimate Guide to SERP Features

Google’s search engine results pages are the pages that appear when a user types in a search query. Click for everything you need to know about SERP features.

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Healthcare digital marketing|Healthcare digital marketing analytics and a stethoscope|A healthcare practitioner video calling a patient
Digital Marketing

8 Digital Marketing Strategies for the Healthcare Industry

The healthcare industry has shown significant growth online partly due to the COVID-19 pandemic. Click here for our top healthcare digital marketing strategies.

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