Paying for link placement is a common part of SEO budgets but choosing the right marketplace matters. This guide compares five popular link acquisition platforms, breaking down pricing, services, and what each one is best for.
Buying links on other websites is now a common SEO practice for ranking benefits. More people are using dedicated platforms instead of full-service agencies for this. These platforms empower you to choose the site, track performance, manage costs, and get links live quickly without delays.
A backlink selling platform acts as a digital storefront for web authority, allowing you to browse offers from website owners, compare metrics, pay a price, and have the platform manage placement and outreach.
What are the most popular platforms for buying backlinks?
There are many platforms available, but the reliable ones have been around for a while and deliver on their promises. They maintain lists of approved websites and provide essential details for your purchasing decisions.
You'll find that each service has its own standout feature. Some are known for extremely fast placement, and others build their reputation on providing a huge amount of upfront data for you to review.
Let's compare five of these prominent platforms side by side.
The table gives you the basics. To pick one, you should learn how they work and who uses them.
1. INSERT.LINK
INSERT.LINK is built for speed and direct control. You search by keyword or topic, and it returns specific pages (not just websites) from its massive database that are open for a link insertion or guest post. You get shown a bit of the article's text, stats about the page, and the cost right away.
- Pricing: Buy credits first, then spend them. Putting a link into an existing post might start at $30. A link on a major site with lots of visitors costs more.
- Database: It includes more than 45,000 checked websites. You can look through millions of separate articles in over fifteen big fields like tech, finance, or health.
- Placement speed: It's quick. Adding a link into live content usually happens in one to three days.
- Control & transparency: You have a lot. Every page's authority and visitor numbers are visible before you pay. You can search for specific articles, not just homepages.
- Best for: SEO professionals, freelancers, or companies that like choosing their own links. It's for getting links fast without having to talk to website owners yourself.
2. Linkhouse
Linkhouse cares most about getting your brand seen. It matches companies with websites for guest articles and sponsored posts. It picks good spots over a huge number of links.
- Pricing: They give you a specific price after hearing about your project and which sites you want to target.
- Database: A curated network of publishers, including thematic blogs and media sites focused on delivering brand-relevant visibility.
- Placement speed: Varies by campaign, as it involves content creation and direct publisher relationships.
- Control & transparency: You talk with their staff to set targets and say yes to the final spots. This makes sure everything fits with what your brand is trying to do.
- Best for: Marketing people and brands that want to be in good, related content. The main aim is to build a name and get recognized, not just to collect another link.
3. Bazoom
Bazoom features a hybrid model, allowing direct link purchases and managed services like content writing and strategy, with a strong international presence, especially in Nordic and DACH regions.
- Pricing: Custom project quotes. A managed campaign has a minimum engagement, while direct marketplace links start around $100.
- Database: Thousands of vetted media sites, filterable by traffic, domain rating, and other SEO metrics.
- Placement speed: Efficient; averages seven to ten days for link placement.
- Control & transparency: They have one main dashboard where you follow your orders. A few users say the search tool finds website names, not article topics, so getting an exact match can be tricky.
- Best for: Companies that want some DIY and some done-for-you service. It's a fit if you're focusing on Europe or if you need someone to write the content for you.
4. WhitePress
WhitePress is a veteran content marketing and link platform with one of the most advanced filtering systems available. It gives you immense control to drill down and find the perfect website across a huge international network.
- Pricing: Flexible. You choose a publisher and pay based on their rates, with options starting around $20-30.
- Database: A massive network of 90,000+ websites across 30+ languages.
- Placement speed: Streamlined; publication typically takes 2-5 days after the website is chosen.
- Control & transparency: Extremely high control through dozens of advanced filters (theme, portal type, multiple authority metrics, traffic). You approve the specific site.
- Best for: Detail-oriented users and content marketers who want maximum filter control to place guest posts and sponsored articles on specific types of websites worldwide.
5. Fatjoe
Fatjoe is a service-driven platform favored by marketing agencies. You place an order, and their team manages outreach and placements, offering reliability and white-label options.
- Pricing: Clear, fixed prices. A standard guest post starts at $199.
- Database: A network of "real blogs" secured through manual outreach, covering general topics like Business, Health, and Tech.
- Placement speed: Reliable turnaround, typically within a few weeks for guest post orders.
- Control & transparency: You set the topic and target URL; they manage the rest. They offer a standout "lifetime link guarantee," replacing any links that go down.
- Best for: Marketing agencies and solo workers. These people need to get link building done by someone else they can count on. They then show that work to their clients as if they did it themselves.
Link acquisition platforms make it easier to move fast but speed shouldn’t replace strategy. Start with the platform that matches your level of control, budget, and content needs, then focus on relevance and quality over volume. The best links are the ones that look natural, fit the topic, and actually send qualified traffic, not just ones that check a metric box.
Link Building Platform FAQ
People often ask these key questions about the platforms. Here are simple answers to them.